Black Friday Singapore 2026: Dates, Stores and 11.11 Compared

Black Friday is the shopping sale held on the Friday after US Thanksgiving, which is Friday 27 November in 2026, and Singapore stores usually start their promotions a few days early and run them over a few days, often through Cyber Monday (Monday 30 November 2026). It is not a local holiday, but many Singapore stores join in, usually after 11.11 and before 12.12. The big stores that usually take part include Lazada, Shopee, Amazon, Taobao, ZALORA and Sephora, with travel sites such as Booking.com, Trip.com, Agoda, Klook and Expedia often running offers around the same dates.

New to ShopBack? ShopBack Singapore is a free app and website. Open ShopBack, tap the store, then check out as usual, and part of what you pay comes back as Cashback, real cash you can withdraw to your bank account or PayNow. Join ShopBack Singapore for free.

When is Black Friday in Singapore?

Black Friday 2026 is on Friday 27 November, the day after US Thanksgiving, and Cyber Monday is on Monday 30 November. The date moves each year with Thanksgiving, which is the fourth Thursday of November. Singapore stores usually start early, with some teasers and early access in the days before, and many keep deals going through the weekend to Cyber Monday. Each store announces its own start and end times.

The Singapore sale season around it runs 11.11 on Wednesday 11 November and 12.12 on Saturday 12 December 2026. See our 11.11 guide and 12.12 guide. For the 2026 dates and store timing in detail, read when Black Friday 2026 is and when Singapore sales start.

Does Singapore have Black Friday sales, and which stores join in?

Yes, Singapore has Black Friday sales, and the stores that usually join in include Lazada, Shopee, Amazon, Taobao, ZALORA, Sephora and many global brands. Stores run them online, and the names you will see most are:

• Marketplaces: Lazada, Shopee, Taobao and Amazon.
• Fashion and beauty: ZALORA, Sephora, Love, Bonito and Uniqlo.
• Sports and outdoors: Decathlon.
• Travel: Booking.com, Trip.com, Agoda, Klook and Expedia, plus Traveloka, KKday and Pelago.
• Food delivery: foodpanda.

Whether a store joins, and what it discounts, is its own choice each year, so check the store's app or site.

Which Black Friday deals are worth waiting for?

Items you were already planning to buy, from stores that run a real sale, are the Black Friday deals worth waiting for; impulse buys are not. The categories that usually have the strongest offers are electronics and appliances, fashion and beauty, home items and travel. A simple test:

1. Note the item's normal price in October.
2. Compare it again on 11.11, Black Friday and 12.12.
3. Count delivery and vouchers in the total.
4. Buy when the final total is lowest and you still have time to return it.

Dated deals change every year, so this guide does not list them. See our Black Friday 2026 Singapore guide for this year's dates and store timing.

Is Black Friday or 11.11 better for shopping?

Neither wins everywhere: 11.11 is usually the bigger event for marketplaces like Shopee, Lazada and Taobao, while Black Friday is usually where global brands, electronics and travel sellers run their offers. 11.11 comes first, on 11 November, and has voucher drops and early access across the marketplaces. Black Friday follows on Friday 27 November in 2026, and 12.12 closes the year. If an item can wait, note its price at 11.11, compare again on Black Friday and again on 12.12, and buy when the final total is lowest. Our 11.11 guide covers the earlier sale in detail.

Is Lazada or Shopee better for Black Friday?

Neither is better across the board: the better one is whichever gives the lower final total for your exact item. Both run vouchers, coin rewards and brand stores through the November sales, and prices differ by seller. Compare the brand's official store on each (LazMall on Lazada), add delivery and vouchers, and look at the total you would actually pay. Our guide on what to check before you check out on Lazada and on lowering the effective price of a Shopee order shows how.

Which categories usually have the biggest Black Friday discounts?

Electronics and appliances, fashion and beauty, home items and travel are the categories that usually see the strongest Black Friday offers. Beauty retailers such as Sephora and fashion stores such as ZALORA often run store-wide sales, while travel sites such as Booking.com, Trip.com, Agoda, Klook and Expedia often promote year-end and Chinese New Year trips. For the category pattern across the November sales, see which categories have the biggest discounts during 11.11.

How do I prepare for Black Friday?

Start a week or two ahead: list what you need, note normal prices, and set up your accounts so you are ready when offers start.

1. Early November: list what you need and note the current price of each item on two or three stores.
2. Mid November: join the free member programmes of brands you buy from and collect marketplace vouchers.
3. 26 to 27 November: compare final totals including delivery, then open each store through ShopBack first and check out.
4. After checkout: keep your order confirmations and check the store's return policy.

Join ShopBack before the sale so your account is ready: sign up free.

How does ShopBack fit into Black Friday shopping?

ShopBack is the step before checkout: before you pay for any Black Friday order, open the store through ShopBack, then check out as usual. Part of what you pay comes back as Cashback, which you can withdraw as real cash to your bank account or PayNow, so the effective price of the order is lower. There is no code to type, and ShopBack is free to join. Cashback works like a discount on the order, and it applies to every order, big or small.

1. Log in to ShopBack Singapore on the web or in the app, or join free.
2. Open the store page, for example Shopee, Lazada, Taobao, Amazon or ZALORA.
3. Tap through to the store and check out as usual.
4. Do this for every order during the sale, because the saving applies order by order. For trips, go through ShopBack to Booking.com, Trip.com, Agoda, Klook and Expedia before you book. Our how-to on activating ShopBack before you buy walks through it.

To understand the Cashback side, read how ShopBack works and how to withdraw your Cashback.

Can I use my credit card rewards during Black Friday?

Usually yes: your card normally earns its own points, miles or rebates on a Black Friday order, and that comes from your bank, not from ShopBack. You can usually earn your card's rewards and Cashback on the same purchase, because they come from different places. Banks sometimes run their own promotions around the sale, with their own terms. Check whether online shopping counts in your card's bonus category and whether a monthly cap applies. See how ShopBack and credit cards work together.

More on Black Friday

• When is Black Friday 2026, and when do Singapore sales start
• 11.11 sale Singapore guide
• 12.12 sale Singapore guide
• 8.8 vs 9.9 vs 11.11 in Singapore
• Singapore sale calendar: 9.9, 11.11, 12.12, Black Friday

Ready for Black Friday?

Go through ShopBack to Sephora for your beauty haul, open Lazada from ShopBack or tap Shopee on ShopBack before you pay for your cart. Booking a trip? Go through ShopBack to Booking.com, Trip.com, Agoda, Klook and Expedia first. New here? Join ShopBack Singapore before 27 November.

Disclaimer

The views in this article are those of the author. Dates are fixed calendar dates; each store sets its own sale start and end times and announces them close to the event. Store policies are from each store's own Singapore pages. Prices, vouchers, delivery fees, return terms and availability are subject to change. Please check details directly with the relevant store and on its ShopBack Singapore page before making any decisions. This article is intended for general informational purposes only and should not be considered professional or financial advice.

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