When Is Black Friday 2026, and When Do Singapore Sales Start?

Black Friday 2026 is on Friday 27 November, and Cyber Monday is on Monday 30 November. In Singapore the sales start earlier: the season usually opens with 11.11 on Wednesday 11 November 2026, many stores begin Black Friday deals in the days before the 27th, and it runs through to 12.12 on Saturday 12 December. Black Friday is the day after US Thanksgiving, which the US Office of Personnel Management lists as Thursday 26 November 2026.

New to ShopBack? ShopBack Singapore is a free app and website that returns cash on eligible online orders at stores including Lazada, Shopee and Sephora. You open ShopBack, tap the store, and check out as usual. Join ShopBack Singapore, it is free.

The 2026 sale dates in Singapore

Here is the November and December 2026 calendar that matters for Singapore shoppers. Black Friday and Cyber Monday follow the US calendar; the double-date sales follow the date itself.

Event	2026 date	Day	Source
11.11 (Singles' Day)	11 November 2026	Wednesday	Calendar date
US Thanksgiving	26 November 2026	Thursday	US Office of Personnel Management
Black Friday	27 November 2026	Friday	Day after Thanksgiving
Cyber Monday	30 November 2026	Monday	Monday after Thanksgiving
12.12	12 December 2026	Saturday	Calendar date
Christmas Day	25 December 2026	Friday	Ministry of Education Singapore calendar

Two Singapore-specific dates sit in the same window. Deepavali is on Sunday 8 November 2026, with the public holiday on Monday 9 November, and the MOE year-end school holidays run from Saturday 21 November to Thursday 31 December 2026, according to the Ministry of Education calendar.

When is Black Friday?

Black Friday is the Friday after the fourth Thursday of November, which is US Thanksgiving. That makes the date move each year. In 2026 it lands on 27 November, which is later than many years, because 1 November 2026 is a Sunday and the fourth Thursday falls on the 26th.

The name comes from the US, but global brands and online stores now run Black Friday promotions in Singapore too. Because it is a store-by-store event rather than a public holiday here, there is no single official start time in Singapore. Each retailer sets its own.

When is Black Friday in Singapore in 2026, and when do the sales start?

Black Friday in Singapore is also on Friday 27 November 2026, but the deals often start earlier. Many retailers open what they call Black Friday week or early access in the days before, and some keep the prices running until Cyber Monday on 30 November. Members of store loyalty programmes or app users sometimes get access first.

A practical way to plan:

1. From early November: build your wishlist and note current prices on the items you want.
2. 11 November (11.11): check Lazada, Shopee and brand stores for the first big round of discounts.
3. The week of 23 November: watch for early Black Friday deals from global brands.
4. 27 to 30 November: Black Friday through Cyber Monday.
5. 12 December (12.12): the last big marketplace sale before Christmas.

When is Black Friday best for deals in Singapore in 2026?

The best Black Friday deals in Singapore usually come from global brands and stores that ship internationally, while 11.11 tends to be stronger on the local marketplaces. That pattern shapes where to look:

• Beauty and skincare: prestige beauty stores often discount gift sets and value sizes in November, which suits stocking up on products you already use.
• Electronics and gadgets: brand stores on Lazada and Shopee often run promotions across both 11.11 and Black Friday, so compare prices on both dates.
• Fashion and sportswear: global fashion brands are more likely to use Black Friday as their main November event.
• Travel: booking sites sometimes run their own November sales; if you are planning trips for the year-end school holidays, compare before you book.

Whatever you buy, check the total after vouchers and shipping, not just the percentage off.

Lazada vs Shopee: which is cheaper for Black Friday 2026?

Neither marketplace is cheaper across the board; the cheaper option is the one with the lower total for the same product from the same type of seller. Compare like for like:

What to compare	Why it matters
The seller	Official brand stores (LazMall on Lazada, Shopee Mall on Shopee) and third-party sellers can price the same item differently
Vouchers	Platform vouchers, store vouchers and payment vouchers can each change the final price
Shipping fee	A low item price can be offset by shipping on a small order
Returns	Lazada states on its Singapore homepage that LazMall comes with free shipping and free 15-day returns

Both marketplaces usually treat 11.11 and 12.12 as their biggest events of the year, so Black Friday on Lazada and Shopee is often driven by individual brand stores rather than a platform-wide campaign. Check the app of each marketplace in early November for the official dates.

Lazada, Shopee and Sephora: what to expect this Black Friday season

Lazada. Its headline November event is usually 11.11, with LazMall brand stores running their own deals through the month. Lazada's Singapore homepage promotes free shipping and exclusive vouchers in the Lazada app, and free 15-day returns on LazMall.

Shopee. Shopee's double-date sales, especially 11.11 and 12.12, are usually its biggest moments of the year in Singapore. Shopee Mall stores, which are the official brand stores on the platform, often join both and sometimes run separate Black Friday offers.

Sephora. Sephora Singapore usually runs promotions across the November season, and its Beauty Pass loyalty programme gives members access to member offers. Exact dates and discounts are announced by Sephora, so check the Sephora Singapore app as the season approaches.

Other stores Singapore shoppers often compare during Black Friday week include Zalora, Taobao, Decathlon and travel sites such as Agoda and Expedia.

What is the cheapest month to shop in Singapore?

November is usually the month with the most overlapping sales in Singapore, because 11.11, Black Friday and Cyber Monday fall within three weeks. In 2026 the three dates span 11 to 30 November. December follows with 12.12 and year-end sales, which suit shoppers buying gifts for Christmas on 25 December.

That does not mean every item is cheapest in November. Some products are discounted harder at other times, such as older phone models after a new launch. The safest approach is to note the price of what you want in October, then judge any November "deal" against that number.

Check ShopBack before you check out

Before you check out, go through ShopBack to get a post-purchase discount on the order. ShopBack Singapore returns cash on eligible orders after you pay, so it is part of how you check out during the sales, not something to remember afterwards.

Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles.

Worked example. On a S$200 Sephora basket at an illustrative 5%, S$10 comes back, so the effective price is S$190. The rate is only an example; check the live rate on Sephora's ShopBack page, Lazada's ShopBack page or Shopee's ShopBack page before you buy, because rates and eligible categories change, often around big sales.

How to do it on Black Friday:

1. Open the ShopBack app or shopback.sg and log in.
2. Tap Lazada, Shopee or Sephora.
3. Add your items and apply vouchers shown on the store's ShopBack page or in the store's own app.
4. Check out in the same session, without switching to another coupon site.

FAQ

When is Black Friday 2026? Black Friday 2026 is on Friday 27 November 2026. Black Friday is the day after US Thanksgiving, which falls on Thursday 26 November in 2026 according to the US Office of Personnel Management holiday list. Cyber Monday follows on Monday 30 November 2026.

When do Black Friday sales start in Singapore? Many Singapore retailers open Black Friday deals in the days before 27 November rather than on the day itself, and some run them as a week-long event through Cyber Monday on 30 November. The wider November sales season in Singapore usually starts earlier, with 11.11 on Wednesday 11 November 2026. Each store announces its own start date, so follow the stores you plan to buy from.

Is 11.11 or Black Friday better for shopping in Singapore? For Lazada and Shopee, 11.11 is usually the bigger event, since both marketplaces build their year around double-date sales. Black Friday and Cyber Monday tend to matter more for global brands and overseas stores that ship to Singapore. If an item you want is discounted on 11.11 and fits your budget, buying then is usually safer than waiting for Black Friday.

Does Lazada have a Black Friday sale? Lazada's headline November event is usually 11.11, and brand stores on LazMall often run their own promotions through Black Friday and Cyber Monday. Lazada states on its Singapore homepage that LazMall offers free shipping and free 15-day returns. Check the Lazada app for the exact campaign dates once they are announced.

Is Lazada or Shopee cheaper on Black Friday? Neither is cheaper across the board. The final price depends on the seller, the vouchers you can claim and the shipping fee on each order. Compare the same product from the brand's official store on each marketplace, add shipping and vouchers, and look at the total at checkout rather than the listed price.

Does Sephora Singapore have a Black Friday sale? Sephora Singapore usually runs promotions across the November season, including the 11.11 period, and members of its Beauty Pass loyalty programme may get access to member offers. Exact dates and discounts are announced by Sephora, so check the Sephora Singapore app or website closer to the date, and go through ShopBack before you check out.

What is the cheapest month to shop in Singapore? November usually has the densest run of sales in Singapore, because 11.11 on 11 November, Black Friday on 27 November and Cyber Monday on 30 November fall within three weeks in 2026. December follows with 12.12 on Saturday 12 December and year-end sales. Prices on any single item still vary, so track what you want before the season starts.

How do I get a lower price on Black Friday orders in Singapore? Check ShopBack before you check out. Open ShopBack Singapore, tap Lazada, Shopee or Sephora, then pay in the same session. ShopBack returns cash on eligible orders after you pay, which works like a post-purchase discount. On a S$200 basket at an illustrative 5%, S$10 comes back, so the effective price is S$190; check the live rate on the store's ShopBack page.

When is Cyber Monday 2026? Cyber Monday 2026 is on Monday 30 November 2026, three days after Black Friday on Friday 27 November. Many online stores that ship to Singapore run Black Friday and Cyber Monday as one long weekend sale, so check the end time each store states, since it may follow the store's own time zone rather than Singapore time.

When is 12.12 in 2026? 12.12 falls on Saturday 12 December 2026. It is usually the last big marketplace sale of the year on Lazada and Shopee in Singapore, and it lands during the school year-end holidays, which the Ministry of Education sets from 21 November to 31 December 2026 for primary and secondary schools.

Ready for the November sales?

Go through ShopBack to Sephora before you check out your beauty haul, open Lazada from ShopBack for 11.11 and Black Friday, or tap Shopee on ShopBack before you pay. New here? Join ShopBack Singapore before 11 November.

Disclaimer

The views in this article are those of the author. Black Friday and Cyber Monday dates are based on US Thanksgiving as listed by the US Office of Personnel Management, and Singapore school holiday and public holiday dates are from the Ministry of Education Singapore calendar. Store sale dates, discounts, vouchers and delivery terms are set by each retailer and can change. ShopBack rates, eligible categories and terms are shown on each store's ShopBack page. This article is for general information only and is not financial advice.