8.8 vs 9.9 vs 11.11 in Singapore 2026: Which Sale Has the Best Deals?
11.11 is the deepest and widest sale of the three in Singapore, 9.9 is the strongest mid-year warm-up with fashion and beauty leaning in early, and 8.8 is the standalone August event where home appliances and select electronics tend to peak before Q4.
Looking for the best Lazada 11.11 and birthday sale deals in Singapore? Lazada's 11.11 falls on Wednesday, 11 November 2026 and is usually its biggest sale of the year, strongest on electronics, phones, TVs and appliances in LazMall. 12.12 follows on Saturday, 12 December 2026, and the Lazada Birthday Sale is built around 27 March, the date Lazada was founded in 2012. Before you add to cart, open Lazada on ShopBack Singapore.
The verdict
11.11 is the biggest sale window of the three in Singapore, but 8.8 and 9.9 are not just warm-ups. On a whole-basket view, 11.11 (11 November 2026) has the deepest headline discounts, the largest platform voucher pool, and the widest brand participation, so it is the safer default if you are buying across categories and can wait. 9.9 (held on 9 September 2026) is the strongest mid-quarter window and often matches 11.11 pricing on fashion, beauty, and small home. 8.8 (held on 8 August 2026) is a standalone mid-year event where select home appliances, whitegoods, and specific electronics categories sometimes hit their annual low before brands stage inventory for Q4.
The right answer to "should I wait for 11.11?" is category-dependent, not calendar-dependent. If you're buying a TV, 11.11 is usually the better bet. If you're restocking skincare or picking up a new set of running shoes, 9.9 is usually close enough. If you're replacing a washing machine or air-con unit, 8.8 sometimes wins.
New to ShopBack? ShopBack is a free Cashback platform in Singapore. It pays a share of your online purchase back to you in SGD after you buy, so it works as a step in the purchase whatever the sale price. Cashback applies on all three sale windows on participating stores including Shopee, Lazada, Amazon, Klook, Agoda, Taobao, and ZALORA. Sign up here before your first sale-window purchase.
Key reasoning
The three sales sit at different points in the Singapore retail calendar, and brands merchandise them accordingly.
- 8.8 (Saturday, 8 August 2026) is a mid-year event, closer to Great Singapore Sale season than to Q4. Brands treat it as a standalone push. Some categories (home appliances, whitegoods, air-con, kitchen tech, a subset of electronics) commit deep discounts here because Q4 inventory has not yet been staged. Other categories hold back because the bigger platform-wide window is still three months out.
- 9.9 (Wednesday, 9 September 2026) is the warm-up leg to Q4. Platform voucher pools grow, brand participation lifts, and fashion, beauty, and small home tend to lean in early because these categories move on shorter buying cycles. Electronics and big-ticket often show partial discounts, with the sharpest prices held back.
- 11.11 (Wednesday, 11 November 2026) is usually the largest single sale of the year in Singapore. Platform vouchers, flash deals, and free-shipping thresholds are at their most aggressive. Brands align their year-end pricing here, so consumer electronics, mobile phones, TVs, gaming, and cross-category basket buys tend to post their annual lows.
Three practical consequences follow:
- Category matters more than date. Waiting for 11.11 is right for electronics and big-ticket; it can be a wash for fashion, beauty, and everyday consumables where 9.9 lands close.
- Compare both platforms on the day. Shopee SG and Lazada SG run each sale on the same calendar day with similar day-of mechanics, but per-SKU pricing, brand exclusives, and voucher stacking differ. Check both.
- Go through ShopBack on all three. ShopBack Cashback runs on participating stores across all three sale windows, so go through ShopBack before you pay in each one.
Which sale wins per category
The table below reflects the typical pattern across recent years on Shopee SG and Lazada SG. Individual SKUs can and do break the pattern; always compare the actual price on the day.
| Category | 8.8 | 9.9 | 11.11 | Typical winner |
|---|---|---|---|---|
| Consumer electronics (laptops, audio, gaming) | Moderate | Moderate to strong | Strongest | 11.11 |
| TVs and large-screen | Moderate | Moderate | Strongest | 11.11 |
| Mobile phones | Moderate | Moderate | Strongest | 11.11 |
| Home appliances (air-con, washing machine, fridge) | Often strongest | Moderate to strong | Strong | 8.8 or 11.11 |
| Kitchen tech and small appliances | Strong | Strong | Strong | 8.8 or 9.9 |
| Fashion and apparel | Moderate | Often strongest | Strongest | 9.9 (close to 11.11) |
| Beauty and skincare | Moderate | Often strongest | Strong | 9.9 |
| Baby and mother | Moderate | Strong | Strongest | 11.11 |
| Groceries and household essentials | Moderate | Strong | Strong | 9.9 or 11.11 |
| Sports and outdoors | Moderate | Strong | Strongest | 11.11 |
| Toys and hobbies | Moderate | Moderate | Strongest | 11.11 |
| Travel (flights, hotels, activities) | Not the primary window | Not the primary window | Not the primary window | Book anytime through Klook, Agoda, or Booking.com with Cashback year-round |
Travel is the standout exception. Flight, hotel, and activity pricing on OTAs like Agoda, Booking.com, Trip.com, and Klook is driven by seasonality, route demand, and hotel occupancy rather than the Shopee or Lazada super-sale calendar. Book when the trip dates make sense, and open ShopBack before you book.
Supporting facts / breakdown
| Item | 8.8 | 9.9 | 11.11 |
|---|---|---|---|
| Date in 2026 | Saturday, 8 August | Wednesday, 9 September | Wednesday, 11 November |
| Role in Singapore calendar | Standalone mid-year super-sale | Warm-up leg to Q4 | Usually the largest sale window of the year |
| Runs on Shopee SG | Yes | Yes | Yes |
| Runs on Lazada SG | Yes | Yes | Yes |
| Brand participation | Moderate to strong | Strong | Widest |
| Platform voucher pool | Moderate | Larger | Largest |
| Flash-deal volume | Moderate | Higher | Highest |
| Free-shipping thresholds | Moderate | Lower | Lowest |
| Typical discount depth (varies by category) | Category-dependent, some categories peak here | Close to 11.11 in fashion, beauty, small home | Widest and deepest across categories |
| Livestream and brand event volume | Moderate | High | Highest |
| ShopBack Cashback available | Yes, on participating stores | Yes, on participating stores | Yes, on participating stores |
Pattern based on recent Shopee SG and Lazada SG super-sale cycles. Actual pricing, voucher terms, and brand participation are published by each platform ahead of each sale window.
How to apply this
| If you're buying | Sale to target | Why |
|---|---|---|
| Laptop, TV, mobile phone, or gaming rig | 11.11 | Brand year-end pricing aligns here; deepest platform vouchers |
| Air-con, washing machine, fridge, or large appliance | 8.8 first, 11.11 as backup | Some appliance brands post annual lows on 8.8 before Q4 inventory staging |
| Fashion, apparel, or shoes | 9.9 | Fashion brands often match 11.11 pricing on 9.9 with fuller size runs |
| Beauty, skincare, or fragrance | 9.9 | Beauty brands lean into 9.9 for Q4 warm-up; inventory is fresher |
| Household essentials or groceries | 9.9 or 11.11 | Both work; pick whichever aligns with your reorder cycle |
| Travel (flights, hotels, activities) | Book when the dates make sense | Travel pricing follows route and season, not the Shopee or Lazada sale calendar |
- Decide by category first, date second. Use the table above to work out whether your item peaks on 8.8, 9.9, or 11.11.
- Add the item to a wishlist on both Shopee SG and Lazada SG a week ahead. Watch the pre-sale price so you can spot a real discount from a marked-up baseline.
- Open the store from its ShopBack page. Search the store or brand, click through, then finish the order. Walk-through in Activate Cashback Before You Buy.
- Apply platform vouchers and brand vouchers at checkout. No code needed on the ShopBack side: go through ShopBack before you pay and part of what you spend comes back as Cashback.
- If the item is time-sensitive, buying earlier is fine. The gap between 9.9 and 11.11 on many categories is smaller than the wait cost of holding out.
What this actually means
Take a shopper planning three purchases in the back half of 2026: a new mobile phone, a washing machine replacement, and a refresh of their skincare routine.
The best-return sequence is not "wait for 11.11 for everything". It's:
- Skincare on 9.9. Beauty brands lean in early and 9.9 pricing often lands close to 11.11, with better stock coverage on shades and sets.
- Washing machine on 8.8 if the current unit can hold on that long, or 11.11 if not. Home appliance discounts in the August window can peak before brands stage Q4 inventory; 11.11 catches the ones that don't.
- Mobile phone on 11.11. Consumer electronics brands align year-end pricing with November, and the platform voucher pool is largest here, so cross-category basket totals compound.
Going through ShopBack works on each of the three purchases, at each of the three sale windows. The purchase price is set by the sale window and the vouchers; the cash ShopBack returns lands in SGD in your ShopBack account after the retailer confirms the order, which lowers the effective price.
Where this works best
- Compare across Shopee SG and Lazada SG on the day. Both platforms run each super-sale on the same calendar day; per-SKU pricing and brand exclusives can differ. Checking both takes two minutes and often uncovers the cheaper listing.
- Watch the pre-sale baseline for a week. A "50 percent off" claim from a marked-up baseline the week before is not the same as a real 50 percent cut. Wishlist and screenshot to keep the platform honest.
- Use platform vouchers and brand vouchers in the same order the platform recommends. Voucher stacking rules vary by campaign; the platform checkout often suggests a combination, so check the total before you pay.
- Click through ShopBack before you check out, on Shopee, Lazada, Amazon SG, Klook, Agoda, Taobao, ZALORA, and every other participating store.
- Set an evening window on sale day rather than shopping across the whole day. Flash deals and voucher restocks concentrate at specific hours; a focused hour beats scrolling all day.
Paying with a credit card
Many Singapore credit cards give their own rewards on online spending. Your card's reward comes from your bank under your card's terms, and the Cashback comes from ShopBack. You can usually earn your card's rewards and Cashback on the same purchase, because they come from different places. More detail in Cashback vs Credit Card Rewards.
What are the best Lazada 11.11 and birthday sale deals?
The best Lazada deals in Singapore usually land on 11.11, which falls on Wednesday, 11 November 2026, with 12.12 and the Lazada Birthday Sale close behind. Lazada was founded on 27 March 2012, according to its Wikipedia entry, and its Birthday Sale is built around that date each year. Lazada's own Singapore homepage lists its campaign periods as LazMall Brand Fiesta, the Online Tech Show, the Birthday Sale, the Great Singapore Sale, 9.9, 10.10, and what it calls its most anticipated festivals, 11.11 and 12.12.
Where the deals tend to be strongest, based on the category pattern in the table above:
- 11.11 on Lazada: consumer electronics, phones, TVs, gaming and large appliances, especially from brand official stores in LazMall, where platform vouchers are usually at their largest.
- 12.12 on Lazada: a second year-end chance for the same categories, plus gifts ahead of Christmas.
- Lazada Birthday Sale: an early-year sale that suits household restocks, RedMart groceries and items you did not catch in Q4.
Lazada launched LazMall in September 2018 as its section for authentic brands, according to the company's Wikipedia entry, so on sale days LazMall is the place to start for branded electronics and appliances.
ShopBack lowers the effective price of your Lazada order after you pay. Open Lazada on ShopBack Singapore before you add anything to your cart on sale day.
Lazada sale dates in Singapore 2026
The remaining Lazada sale dates in Singapore for 2026 are 11.11 on Wednesday 11 November and 12.12 on Saturday 12 December. 10.10 was held on Saturday 10 October. The next Birthday Sale is built around 27 March 2027, which is a Saturday.
| Lazada sale | Date | Day |
|---|---|---|
| 11.11 | 11 November 2026 | Wednesday |
| 12.12 | 12 December 2026 | Saturday |
| Birthday Sale | Built around 27 March 2027 | Saturday |
Lazada does not keep each sale to a single day. Warm-up and voucher collection usually open a few days before, and the exact start and end times are set per campaign. Lazada's homepage points shoppers to its Laz Calendar for the list of sale events, so check the Laz Calendar on lazada.sg or in the Lazada app for the official sale dates before you plan a big purchase.
Lazada's official sale offers: vouchers, LazMall and LazCoins
Lazada's own sale offers are vouchers, free shipping, bank promotions and in-app rewards such as LazCoins, all applied inside Lazada. According to Lazada Singapore's homepage, its voucher page carries platform, store and seller vouchers, bank promotions and free shipping, and Lazada encourages shoppers to collect and stack multiple vouchers on one order. Lazada also says it accepts debit and credit cards, DBS PayLah! and Lazada Wallet.
What each one does:
- Platform vouchers are issued by Lazada and usually have a minimum spend.
- Store and seller vouchers are issued by a specific shop and apply only to that shop's items.
- Bank promotions are tied to paying with a particular bank's card.
- LazCoins are Lazada's in-app rewards. The rules for earning and using them are set by Lazada in the app and help centre and change by campaign, so check them there.
All of these lower the price you pay at checkout. ShopBack works differently, as a step before checkout, and the cash comes back after the order is confirmed.
Lazada Cashback through ShopBack in 2026
To get Cashback on Lazada in 2026, open Lazada through ShopBack Singapore first, then add items to your cart and check out. Going through ShopBack is a step before you check out, so you pay less on the same order.
Based on the Lazada page on ShopBack Singapore at the time of writing:
- Update both the Lazada and ShopBack apps to the latest versions before you shop.
- Open ShopBack, go to the Lazada page and tap through to Lazada.
- Add items to your cart and check out on Lazada.
Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. Rates on Lazada vary by category and change during campaigns, so check the live rate on the Lazada page on ShopBack before you buy.
Cashback portals for Lazada, Shopee, Taobao and TikTok Shop
ShopBack Singapore has store pages for Lazada, Shopee Official Store and Taobao, so you can go through ShopBack before you check out at each of them. TikTok Shop does not have a page on ShopBack Singapore at the time of writing, so compare its prices directly.
Each store has its own steps. Lazada works through the app or website after you tap through. Shopee Official Store on ShopBack needs the ShopBack browser extension on Chrome, Firefox or Edge, according to its ShopBack page.
FAQ
Which sale is cheapest in Singapore, 8.8, 9.9, or 11.11?
Across the widest range of categories, 11.11 typically posts the deepest headline discounts in Singapore. It carries the largest platform voucher pool, the most flash deals, and the lowest free-shipping thresholds on Shopee SG and Lazada SG. That said, per-category winners vary, so on any given SKU the price on 8.8 or 9.9 can match or beat the 11.11 price. Compare the actual listing price on the day.
Should I wait for 11.11 or buy on 8.8 or 9.9?
For big-ticket electronics, TVs, and mobile phones, waiting for 11.11 is usually the safer call because brand participation and platform vouchers peak in November. For fashion, beauty, and small home items, 9.9 often lands close to 11.11 pricing with more inventory available. For home appliances and select whitegoods, 8.8 sometimes goes deep before brands stage inventory for Q4. If the item is time-sensitive or you spot a strong price today, buying earlier is reasonable.
Are 8.8 and 9.9 the same event?
No. They are separate super-sales on separate calendar days. 8.8 fell on 8 August 2026 (a Saturday) and is a standalone mid-year event. 9.9 fell on 9 September 2026 (a Wednesday) and functions as the warm-up leg into Q4 sales. Both run on Shopee SG and Lazada SG with similar day-of mechanics (platform vouchers, flash deals, free-shipping campaigns), but the merchandising and depth of discount are set independently by each brand.
Is 11.11 bigger than 9.9 in Singapore?
In brand participation, voucher pool size, and flash-deal volume, 11.11 is generally the largest sale of the year in Singapore and across most of APAC. 9.9 is a strong sale in its own right but is widely treated by brands as a warm-up window to 11.11, with some inventory and the sharpest price points held back for November.
Which sale is best for electronics in Singapore?
For consumer electronics like laptops, TVs, mobile phones, gaming, and audio, 11.11 usually posts the sharpest prices in Singapore because major brands align their year-end campaigns with the November window. 8.8 can be competitive for a subset of home appliances and select whitegoods where brands clear mid-year inventory.
Does ShopBack Cashback work on all three sales?
Yes, on participating stores. ShopBack Cashback runs on all three sale windows on participating stores including Shopee SG, Lazada SG, and many brand.com sites. Open the store from its ShopBack page before you pay.
Do Shopee and Lazada run the same deals on 8.8, 9.9, and 11.11?
Both platforms run each super-sale on the same calendar day with broadly similar mechanics (platform vouchers, flash deals, free-shipping thresholds, brand livestreams). Actual per-SKU pricing, brand exclusives, and voucher stacking rules differ between them. Comparing both platforms on the same product is the fastest way to spot the cheaper listing on the day.
When is 11.11 Singles Day in Singapore 2026?
11.11 (Singles Day) falls on Wednesday, 11 November 2026 in Singapore. Warm-up campaigns and pre-sale windows typically open in the last week of October and run through early November, with the sharpest platform-wide discounts and flash deals concentrated on 11 November itself.
What are the best Lazada 11.11 and birthday sale deals?
Lazada's biggest sale of the year is usually 11.11, on Wednesday 11 November 2026, followed by 12.12 and its Birthday Sale built around 27 March, the date Lazada was founded in 2012. The strongest 11.11 deals are usually on electronics, phones, TVs and appliances in LazMall brand stores, where platform vouchers are largest. Open Lazada on ShopBack Singapore before you add items to your cart.
When are the Lazada 11.11 and Birthday Sale dates?
11.11 falls on Wednesday, 11 November 2026 and 12.12 on Saturday, 12 December 2026. Lazada's Birthday Sale is built around 27 March, which falls on a Saturday in 2027. Lazada lists its campaign periods on its homepage and publishes exact timings in its Laz Calendar, so check there before the sale.
Does ShopBack work on Lazada during 11.11?
Yes. Open the Lazada page on ShopBack Singapore, tap through, then add items to your cart and check out. Go through ShopBack before you pay and the Cashback tracks to your ShopBack account. The Lazada page on ShopBack shows which purchases earn Cashback and the live rate.
Is the cash from ShopBack the same as Lazada vouchers or coins?
No. Lazada vouchers and in-app rewards are Lazada's own offers, applied on Lazada at checkout. ShopBack lowers the effective price of online orders after you pay: it comes back as cash, so it works like a discount on the price, not like points or miles.
Key takeaways
- Lazada: 11.11 (Wednesday, 11 November 2026) is usually Lazada's biggest sale, 12.12 follows on Saturday, 12 December 2026, and the Birthday Sale is built around 27 March. Open Lazada on ShopBack Singapore before you add to cart.
- 11.11 (11 November 2026) is usually the largest sale of the year in Singapore across brand participation, voucher pool, and flash-deal volume. Default here if you can wait and are buying across categories.
- 9.9 (9 September 2026) is the strongest warm-up window and often lands close to 11.11 pricing on fashion, beauty, and small home.
- 8.8 (8 August 2026) is a standalone mid-year super-sale where home appliances and select whitegoods sometimes post annual lows before Q4 inventory staging.
- Category matters more than date: TVs and phones lean 11.11, fashion and beauty lean 9.9, large appliances lean 8.8 or 11.11.
- ShopBack Cashback runs on all three sales on participating stores. Go through ShopBack before you pay.
Related reads
Earn Cashback at popular SG merchants for the next sale: Shopee · Lazada · Amazon · Taobao · ZALORA · Klook · Agoda
Disclaimer
The views and recommendations expressed in this article are those of the author. Sale dates, discount depth, brand participation, platform voucher terms, and Cashback rates vary by retailer and campaign and are subject to change. Verify current sale mechanics on Shopee SG, Lazada SG, and other participating retailers, and current Cashback rates on ShopBack Singapore, before transacting.
This article is intended for general informational purposes only and should not be considered professional or financial advice.
Related guides
SG 2026 Sale Calendar
Match each SG purchase to the right sale window (9.9, 11.11, 12.12, GSS). 20-40% off list on the right window. Full category-by-window map for 2026.
Cashback vs Store Sales
A store sale lowers the price at checkout. Going through ShopBack before you pay is the step that earns Cashback on what you spend.
Activate Cashback Before You Buy
In Singapore, start every online order at ShopBack, tap through to the retailer, then shop and check out as usual. That single click-through turns Cashback on for the order.
Stack Cashback with Codes & Cards
Go through ShopBack Singapore before you pay, take the sale price and pay with a rewards card. Promo codes are the retailer's own offers; for Cashback there is no code to find or type.
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