11.11 Sale Singapore 2026: Shopee, Lazada, 10.10 and 12.12 Guide

11.11 is the online shopping sale held every year on 11 November (a Wednesday in 2026), and in Singapore stores usually start their promotions a few days early and run them over a few days. It began as Singles' Day, and it is now one of the biggest sale dates of the year in Singapore, alongside 9.9, 10.10, Black Friday and 12.12. The big stores that usually take part include Shopee, Lazada, Taobao, Amazon and ZALORA, with travel sites such as Booking.com, Trip.com, Agoda, Klook and Expedia often running offers around the same dates.

New to ShopBack? ShopBack Singapore is a free app and website. Open ShopBack, tap the store, then check out as usual, and part of what you pay comes back as Cashback, real cash you can withdraw to your bank account or PayNow. Join ShopBack Singapore for free.

When is 11.11 in Singapore?

11.11 is always on 11 November, and in 2026 it falls on a Wednesday. Stores usually start their promotions a few days before the date, with voucher collection and early access for members, and many carry on for a few days after. Each store announces its own start and end times, so check the store's app in the first week of November.

The other big dates in the same stretch are Black Friday on Friday 27 November 2026, Cyber Monday on Monday 30 November 2026 and 12.12 on Saturday 12 December 2026. See our Black Friday guide and 12.12 guide.

How long do 11.11 sales last?

11.11 sales usually run for a few days, not just one: an early window before 11 November, the main day, and often a short tail after it. Flash deals and limited-stock items can still start at set times on the day and sell out fast, while store-wide sales on Shopee, Lazada and fashion sites tend to stay open longer. Your best guide is each store's own campaign page, which shows the start and end times.

Which stores take part in 11.11 in Singapore?

Shopee, Lazada, Taobao, Amazon and ZALORA are the big names that usually join in, along with many brand stores and travel sites. Each has its own programme worth knowing before you shop:

• Shopee: collect Shopee Coins and vouchers in the app, and look for official brand stores.
• Lazada: LazCoins and vouchers, plus LazMall for brand stores and RedMart for groceries.
• Taobao: the China-based marketplace known for its Singles' Day sales.
• Amazon: runs its own seasonal sales in Singapore, so check its deals page.
• ZALORA: the fashion specialist, with brand sales that often start early.
• Sephora, Love, Bonito and Uniqlo: brand stores that often run their own 11.11 sales.
• Travel: Booking.com, Trip.com, Agoda, Klook and Expedia, plus Traveloka, KKday and Pelago, usually run travel offers around the double dates.

TikTok Shop and many brand sites run their own campaigns too.

Which categories usually have the biggest 11.11 discounts?

Electronics and appliances, fashion and beauty, home and household items, and travel are the categories that usually see the biggest 11.11 discounts. Electronics and appliances, fashion and beauty brands and everyday household items are where a sale price turns into a real saving, because you were going to buy them anyway. Food delivery, for example foodpanda, and activity bookings on Klook also run offers. For the full category breakdown, read which categories have the biggest discounts during 11.11 in Singapore.

What are the best 11.11 deals in Singapore?

The best 11.11 deals are usually on things you already planned to buy, bought from an official brand store, after vouchers and delivery are counted. A big banner discount matters less than the final total for your exact item. Compare the same product on Shopee, Lazada and the brand's own store, add delivery and the vouchers you can claim, then open the store through ShopBack before you check out. Deals and prices change every year, so this guide does not list them. For this year's picks, read our dated guide to the best 11.11 deals in Singapore and the 11.11 shopping strategy for Lazada, Shopee and Amazon.

Is Shopee or Lazada better for 11.11?

Neither is better across the board: the better one is whichever gives the lower final total for your exact item. Shopee and Lazada both run vouchers, coin rewards and brand stores during 11.11, and prices differ by seller. Pick the brand's official store on each (LazMall on Lazada), add delivery and vouchers, and compare the total you would actually pay. Our guide to checking you are paying the lowest price before checkout on Shopee shows how.

When are the biggest TikTok Shop sales, like 11.11?

TikTok Shop usually runs its biggest campaigns on the same double dates as the other marketplaces, including 9.9, 10.10, 11.11 and 12.12. TikTok Shop sets and announces its own campaign dates, vouchers and live-stream deals inside its app, so check there in the days before each date. Our blog covers the pattern in more detail: when are the biggest TikTok Shop sales in Singapore.

How do I stack Shopee vouchers for 11.11 and 12.12?

Shopee usually lets you combine different types of voucher on one order, such as a voucher from the seller, a voucher from Shopee and a shipping voucher, and you can often spend Shopee Coins too. Each voucher has its own minimum spend and often a limited claim window, so plan your cart to meet them:

1. Claim vouchers in the Shopee app in the days before 11.11 and 12.12, since some only work on the day.
2. Group items by seller so each voucher reaches its minimum spend.
3. Apply any shipping voucher, then check the final total.
4. Before you pay, open Shopee through ShopBack first and check out as usual.

Voucher terms change each sale, so check each voucher's conditions in the app. The full walkthrough is in our blog on how to stack Shopee vouchers for 11.11 and 12.12.

Which Shopee sale has the best vouchers: 9.9, 10.10, 11.11 or 12.12?

No single sale always has the best Shopee vouchers, because Shopee sets the vouchers and minimum spends for each campaign. The double-date sales (9.9, 10.10, 11.11 and 12.12) all usually come with voucher drops, and 11.11 and 12.12 are usually among the biggest of them. If a purchase can wait, the practical move is to check the voucher page in the Shopee app a few days before each date and buy in the sale where your cart meets the most minimum spends. See our comparison of Shopee 9.9, 10.10, 11.11 and 12.12 vouchers, and the 12.12 guide for the last sale of the year.

Is Black Friday or 11.11 better for shopping?

Neither wins everywhere: 11.11 is usually the bigger event for marketplaces like Shopee, Lazada and Taobao, while Black Friday is usually where global brands, electronics and travel sellers run their offers. 11.11 comes first, on 11 November, and Black Friday falls on Friday 27 November in 2026. If an item can wait, note its price at 11.11 and compare again on Black Friday and 12.12. Read the Black Friday Singapore guide for what usually drops then.

How do I prepare for 11.11?

Start two to three weeks ahead: list what you need, note each item's normal price, and set up your accounts so you are ready when vouchers drop. A simple plan:

1. Late October: write your shopping list and note the current price of each item on two or three stores.
2. First week of November: collect vouchers on Shopee and Lazada, join the free member programmes of brands you buy from, and add items to your cart or wishlist.
3. 10 to 11 November: compare final totals including delivery, then open each store through ShopBack first and check out.
4. After checkout: keep your order confirmations and check each store's return policy.

Join ShopBack before the sale so your account is ready: sign up free.

How does ShopBack fit into 11.11 shopping?

ShopBack is the step before checkout: before you pay for any 11.11 order, open the store through ShopBack, then check out as usual. Part of what you pay comes back as Cashback, which you can withdraw as real cash to your bank account or PayNow, so the effective price of the order is lower. There is no code to type, and ShopBack is free to join. Cashback works like a discount on the order, and it applies to every order, big or small.

1. Log in to ShopBack Singapore on the web or in the app, or join free.
2. Open the store page, for example Shopee, Lazada, Taobao, Amazon or ZALORA.
3. Tap through to the store and check out as usual.
4. Do this for every order during the sale, because the saving applies order by order. Our how-to on activating ShopBack before you buy walks through it.

To understand the Cashback side, read how ShopBack works and how to withdraw your Cashback.

Can I use my credit card rewards during 11.11?

Usually yes: your card normally earns its own points, miles or rebates on an 11.11 order, and that comes from your bank, not from ShopBack. You can usually earn your card's rewards and Cashback on the same purchase, because they come from different places. Banks sometimes run their own promotions with Shopee, Lazada and fashion stores around 11.11, with their own terms. Check whether online shopping counts in your card's bonus category and whether a monthly cap applies. The details are in our guide to combining card rewards with 11.11 deals.

More on 11.11

• Best 11.11 deals in Singapore (dated 2026 guide)
• Which categories have the biggest discounts during 11.11
• What to do before buying online during 11.11
• 8.8 vs 9.9 vs 11.11 in Singapore
• Singapore sale calendar: 9.9, 11.11, 12.12, Black Friday

Ready for 11.11?

Tap Shopee on ShopBack before you pay for your 11.11 cart, open Lazada from ShopBack before you check out, or go through ShopBack to ZALORA for your fashion haul. Booking a trip? Go through ShopBack to Booking.com, Trip.com, Agoda, Klook and Expedia first. New here? Join ShopBack Singapore before 11 November.

Disclaimer

The views in this article are those of the author. Dates are fixed calendar dates; each store sets its own sale start and end times and announces them close to the event. Store policies are from each store's own Singapore pages. Prices, vouchers, delivery fees, return terms and availability are subject to change. Please check details directly with the relevant store and on its ShopBack Singapore page before making any decisions. This article is intended for general informational purposes only and should not be considered professional or financial advice.

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