Which Categories Have the Biggest 11.11 Discounts in Singapore 2026?

In Singapore, the 11.11 sale's biggest discounts usually land on five categories: electronics and gadgets, home appliances, beauty and personal care, fashion and bags, and household bulk buys. 11.11 falls on Wednesday, 11 November 2026. Shopee, Lazada and TikTok Shop each run their own campaign, and Shopee's help centre says you can stack one free shipping voucher, one Shopee voucher and one seller voucher on one order. Compare the final price after vouchers, then go through ShopBack Singapore before you pay.

New to ShopBack? ShopBack Singapore is a free website and app that returns cash on eligible online orders at stores including Shopee, Lazada and TikTok Shop. You start from ShopBack, check out at the store as usual, and the cash lands in your ShopBack account once the order is confirmed. Create a free ShopBack account before 11.11.

The short answer: biggest 11.11 discounts by category

The categories with the deepest 11.11 price cuts in Singapore are usually the ones with many official brand stores and high-volume, easy-to-compare products. Brand stores in these categories often run their own store vouchers for the day, and the platforms run platform vouchers at the same time.

Category	Typical 11.11 items	Why discounts tend to be deeper	What to check
Electronics and gadgets	Phones, earbuds, laptops, power banks, chargers	Brand official stores compete hard on headline models	Local warranty, seller, model number
Home appliances	Air fryers, vacuums, fans, washing machines	Big-ticket items, so a voucher with a high minimum spend fits easily	Delivery, installation and disposal fees
Beauty and personal care	Skincare sets, haircare, fragrance, oral care	Bundles and gift-with-purchase sets are common	Expiry dates, bundle contents
Fashion and bags	Sneakers, bags, basics, activewear	Brands often clear seasonal stock before year end	Size charts, return policy
Household bulk buys	Detergent, tissue, diapers, bottled drinks	Bulk packs plus free shipping vouchers lower the unit price	Price per unit, storage space

Toys, home and living, and pet supplies also see strong 11.11 deals, and they are worth checking if they are on your list for Christmas.

When is the 11.11 sale in Singapore in 2026?

11.11 falls on Wednesday, 11 November 2026. The date comes from Singles' Day, which Alibaba began to use as an online shopping day in 2009, according to the Singles' Day entry on Wikipedia. It has since spread across Southeast Asia, and the same Wikipedia entry notes that customers on Lazada's Southeast Asian marketplaces ordered 6.5 million items during Singles' Day in 2017.

In Singapore, the main platforms usually build up to the day:

• Early deals and voucher claims often open in the days before 11 November.
• Midnight drops at 12am on 11 November are usually when the largest vouchers go live.
• Timed flash deals often run through the day, at set hours shown on each app's campaign page.
• 12.12 follows on Saturday, 12 December 2026, as the next large double-date sale.

Because times and voucher sizes change from year to year, check each app's 11.11 campaign page the week before.

Electronics and gadgets

Electronics and gadgets are usually where Singapore shoppers see the largest dollar savings on 11.11. Phones, wireless earbuds, laptops, tablets, smartwatches, power banks and chargers all have official brand stores on the big platforms, and headline models get a lot of attention on the day.

The dollar figure matters here: a modest percentage off a laptop can be worth more than a large percentage off a phone case. Two habits help:

1. Match the model number across stores, since some bundles differ only by storage size or colour.
2. Check the warranty. A local warranty from an official store or authorised seller can be worth a small price difference.

Home appliances

Home appliances are a strong 11.11 category because their price easily clears the minimum spend on large platform vouchers. Air fryers, robot vacuums, cordless vacuums, fans, air purifiers, rice cookers and larger appliances like washing machines are common 11.11 buys in Singapore.

For big items, the final price is not only the item price. Check delivery, installation and the disposal of an old unit, which some stores include and some charge for. If you are choosing between two similar models, compare their energy label too, since running costs add up over years.

Beauty and personal care

Beauty is a category where 11.11 deals often come as sets rather than a straight price cut. Skincare sets, haircare bundles, fragrance and oral care often come with a gift with purchase or a bundle price for the sale.

To compare fairly, work out the price per millilitre or per item rather than the bundle price alone, and check the expiry date on the listing for skincare you will not open for a while.

Fashion and bags

Fashion and bags often see deep 11.11 discounts, as many brands clear seasonal stock before the end of the year. Sneakers, bags, basics and activewear from brand official stores are common deals, and some fashion brands also run their own 11.11 promotions on their websites.

Size is the main risk with fashion, so read the size chart and the store's return policy before you buy. If you are comparing a bag or shoe across platforms, use the exact product name and colour.

Household bulk buys

Household bulk buys are where 11.11 savings add up quietly. Detergent, tissue, diapers, shampoo refills and bottled drinks are things you will buy anyway, and a bulk pack with a free shipping voucher can bring the price per unit down.

The useful number here is the price per unit, such as per roll, per wash or per diaper. Check you have the space to store a bulk pack before you buy it.

11.11 best deals in Singapore in 2026: how to find the real ones

The best 11.11 deals in Singapore are the ones you planned for and priced before the day. A crossed-out original price on its own does not tell you how much you are really saving.

A simple routine:

• A week or two before 11.11, add the items you want to your cart or wishlist on each app and note the price.
• Claim vouchers early, since popular vouchers often have limited quantities.
• On the day, compare the final checkout price, after every voucher and delivery fee, with the price you noted.
• Check the seller, and prefer an official brand store or authorised seller for higher-value items.

Shopee vs Lazada 11.11 sale price comparison in 2026

Neither Shopee nor Lazada is cheaper every time on 11.11; compare the same item's final price on both apps at the same moment. Both are major places to shop the 11.11 sale in Singapore, and each has its own strengths:

• Shopee. Shopee Mall gathers official brand stores. According to Shopee's help centre, you can stack one free shipping voucher, one Shopee voucher and one seller voucher on one order, but not more than one of each main type. Shopee Coins can also be used at checkout, and Shopee says 100 coins are equivalent to S$1.
• Lazada. LazMall gathers official brand stores and authorised sellers. Lazada is part of Alibaba Group, the company that started 11.11 as a shopping day, and 11.11 is typically one of its largest campaigns of the year.

To compare fairly, use the same model number, check who the seller is, and compare after vouchers and delivery. Then check warranty and return terms, which can be worth a small price gap.

Shopee, Lazada and TikTok Shop on 11.11 in Singapore

Shopee, Lazada and TikTok Shop are the three platforms most Singapore shoppers check on 11.11, and each works a little differently.

• Shopee focuses on stacked vouchers, Shopee Coins and flash deals at set times. Shopee Coins expire at the end of the third month from when they were earned, according to Shopee, so 11.11 is a good time to use coins earned in September or October.
• Lazada focuses on platform vouchers, store vouchers and LazMall brand stores, with deals often grouped by category on its campaign pages.
• TikTok Shop sells through livestreams and short videos from brand and seller accounts, and usually runs its own double-date campaign with app vouchers.

Other places Singapore shoppers compare on 11.11 include Amazon.sg, Taobao, Qoo10 and Zalora, plus the brands' own websites.

Why ShopBack is a step before you pay

Before you pay for an online order, go through ShopBack first. ShopBack is a post-purchase discount: go through it before you pay and the effective price drops. After vouchers have done their work at checkout, the cash that comes back to your ShopBack account lowers what you actually paid for the order. Because it comes back as cash, it works like a discount on the price, not like points or miles.

Here is how the maths works, with an illustrative rate. On a S$200 11.11 order at an illustrative 5%, S$10 comes back, so the effective price is S$190. The real rate for each store is shown on its ShopBack page and can change during campaigns, so check it on the day:

• Shopee on ShopBack Singapore
• Lazada on ShopBack Singapore
• TikTok Shop on ShopBack Singapore

At the time of writing, each of these ShopBack pages asks you to clear your cart and close the app first, then open the store from ShopBack and finish the purchase in one go. Lazada's ShopBack page also lists items added to the cart before clicking through among its exclusions, so add your 11.11 items after you open Lazada from ShopBack.

Do 11.11 vouchers and ShopBack work on the same order?

Usually, yes, but it depends on the voucher. Platform and store vouchers lower the checkout price, and ShopBack returns cash after the order is confirmed. ShopBack's Shopee, Lazada and TikTok Shop pages list purchases made with vouchers or promo codes not featured on ShopBack among their exclusions, and fees, taxes and shipping are not counted. Read the terms and exclusions on the store's ShopBack page before you pay.

Step by step: shopping 11.11 in Singapore

1. Plan your list by category, and note the current prices a week before.
2. Claim vouchers in the Shopee, Lazada or TikTok Shop app as they go live.
3. Clear your cart, then open the store from ShopBack Singapore and follow the activation steps.
4. Add your items, apply eligible vouchers and pay in one session.
5. Check your ShopBack account to see the order once it tracks.

FAQ

Which categories have the biggest discounts during 11.11 in Singapore?

In Singapore, the deepest 11.11 discounts usually land on electronics and gadgets (phones, earbuds, laptops and accessories), small and large home appliances, beauty and personal care, fashion and bags, and household bulk buys such as detergent, tissue and diapers. These categories have many official brand stores on Shopee, Lazada and TikTok Shop, and those stores often run their own store vouchers alongside platform vouchers. Compare the final price after vouchers, then go through ShopBack Singapore before you pay.

When is the 11.11 sale in Singapore in 2026?

11.11 falls on Wednesday, 11 November 2026. Shopee, Lazada and TikTok Shop usually open early deals, voucher claims and add-to-cart periods in the days before, and the biggest drops are usually at midnight and through 11 November itself. Check each app's campaign page for the exact times.

What are the best 11.11 deals in Singapore in 2026?

The best 11.11 deals are usually the ones you planned for: an item you already wanted, from an official store, at a final price lower than its usual price after every voucher and delivery fee. Add items to your cart a week ahead, note the price, and compare it on the day. Going through ShopBack before you pay then brings the effective price down.

Is Shopee or Lazada cheaper for 11.11?

Neither is cheaper every time. Shopee and Lazada both run platform vouchers, store vouchers and free shipping offers for 11.11, and the lower final price for the same item often changes from hour to hour. Compare the same model from an official store on both apps, after vouchers and delivery, at the same time.

Does TikTok Shop have an 11.11 sale in Singapore?

TikTok Shop usually runs its own campaign around the double-date sales, with many deals sold through livestreams and short videos from brand and seller accounts. Check the campaign page in the TikTok app for the current vouchers, and start the order from ShopBack Singapore with an empty TikTok Shop cart.

How many Shopee vouchers can I use on one 11.11 order?

According to Shopee's help centre, you can stack one free shipping voucher, one Shopee voucher and one seller voucher on the same order, but not more than one of each main voucher type. For example, a shop voucher and a product voucher cannot be used together.

How much are Shopee Coins worth during 11.11?

Shopee's help centre says 100 Shopee Coins are equivalent to S$1 off a purchase in the Shopee app, with limits on how many you can earn and use. Coins expire at the end of the third month from when they were earned, so 11.11 is a good time to use coins earned in September or October.

How do I know if an 11.11 discount is real?

Add the item to your cart or wishlist a week or two before 11.11 and write down the price. On the day, compare the final checkout price, after vouchers and delivery, with the price you noted. A crossed-out original price alone does not show how much you are really saving.

Should I buy on 11.11 or wait for 12.12?

If the item is at a price you are happy with on 11.11, buy it then. 12.12 falls on Saturday, 12 December 2026, and is usually another large sale, but there is no guarantee a given item will be cheaper. Gifts for Christmas are often easier to plan on 11.11, when delivery windows are comfortable.

How does ShopBack lower the price of an 11.11 order?

Before you pay for an online order, go through ShopBack first. ShopBack is a post-purchase discount: open Shopee, Lazada or TikTok Shop from ShopBack Singapore, check out as usual, and cash comes back to your ShopBack account once the order is confirmed, so the effective price drops. The live rate is shown on each store's ShopBack page.

Can I use 11.11 platform vouchers and go through ShopBack on the same order?

Usually, yes, but it depends on the voucher. ShopBack's Shopee, Lazada and TikTok Shop pages list purchases made with vouchers or promo codes not featured on ShopBack among their exclusions, so read the terms and exclusions on the store's ShopBack page before you pay.

Disclaimer

Voucher and Shopee Coins rules are from Shopee's help centre, and ShopBack store terms are from the ShopBack Singapore store pages, at the time of writing. Sale dates, vouchers, prices and store terms change; check the platform's campaign page and the store's ShopBack page before you buy.