SG 2026 Sale Calendar

How we picked. We mapped Singapore's five major retail sale windows (9.9, 10.10, 11.11, 12.12, and the Great Singapore Sale) against the categories Singaporeans buy most: electronics, appliances, fashion, beauty, home, travel, and groceries. Discount-depth ranges are typical, not guaranteed. Cashback rates change by store and campaign, so check the live rate on each store's ShopBack page before you pay.

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The verdict

For most Singaporean shoppers in 2026, 11.11 is the deepest single-day window of the year for high-ticket electronics, large appliances, and premium fashion, with 20 to 40 percent off list typical. Go through ShopBack before you pay and part of what you spend comes back as Cashback. GSS (June to July) is the broad-coverage window, shallower per item but wider in scope. Year-end clearance (late December into January) wins for last-year electronics and last-season fashion. 9.9 and 10.10 are warm-up windows for beauty and skincare. 12.12 is a final restock for whatever you missed.

Groceries don't follow the calendar, supermarket promo cycles refresh weekly. Flights and hotels run on their own clock too, four to eight weeks ahead of travel plus shoulder season (see Save on Travel Bookings).

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Key reasoning

The mega-sales aren't equally meaningful for every category, and the calendar isn't a uniform "everything is cheap on this date" deal. Categories peak in different windows because the underlying retailer economics differ. Electronics platforms front-load aggressive volume on 11.11 to clear inventory before Q1; fashion brands spread depth across GSS for breadth and 12.12 for clearance; beauty brands run all four "double-date" sales (9.9 → 12.12) because beauty buyers shop frequently and respond to repeated nudges.

Matching your planned purchase to the right window is the lever. A laptop bought in August at full retail and again in November on 11.11 differs by 15 to 30 percent on price alone, before any Cashback or promo code (When to Buy a Laptop (SG) covers this specifically). The lever isn't shopping more during sales; it's deferring the right purchases to the right window.

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Supporting facts / breakdown

You want to buy…	Best window	Why
Smartphone, laptop, TV	11.11 (deepest), year-end clearance for last-year models	Deepest single-day cuts on electronics in SG
Large appliances (washing machine, fridge, aircon)	11.11 or year-end clearance	Brands push aggressive volume on 11.11
Premium fashion	11.11 and 12.12; GSS for broader coverage	Q4 mega-sales hit deepest; GSS is wider but shallower
Beauty and skincare	9.9 through 12.12 (any of the four)	Beauty platforms run all four mega-sales
Home and furniture	11.11, year-end clearance, GSS	Inventory-clearance pattern across multiple windows
Flights and hotels	4 to 8 weeks before travel, plus shoulder season	Doesn't follow the e-commerce calendar
Groceries	Weekly supermarket cycles	Mega-sale boost is marginal; weekly rotation is the lever

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How to apply this

Scenario	Best window	Reason
Planning a phone/laptop upgrade by Nov	11.11	Deepest single-day; set price alerts in October
Need a winter jacket for a Dec trip, it's June	GSS or 11.11	Buy at GSS if a brand has it on sale; otherwise wait for 11.11
Aircon or washing machine replacement	11.11 + year-end	Two strong windows; check both before committing
Restocking skincare	9.9 (earliest), 11.11 (deepest)	Beauty platforms run all four, pick by current need (see Save on Beauty & Skincare)
Booking flights for Mar travel	4 to 8 weeks prior	Travel doesn't follow the calendar

1. List 3 to 5 high-ticket items you'd buy in the next 12 months if the price were right.
2. Assign each to its best window using the table above.
3. Set price alerts on the specific SKU at the retailers you'd buy from.
4. Check ShopBack's retailer page a week before the event for the current campaign Cashback rate, then go through ShopBack before you pay on the day, walked through in Cashback on 9.9, 11.11 & 12.12.
5. Buy on the window, not before. Resist mid-cycle "small sales" for items already mapped to a mega-sale.

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What this actually means

Take a SGD 1,500 phone, SGD 200 winter jacket, and SGD 400 coffee machine, with a planning start in June 2026. The naive approach is to buy all three when you notice you want them: phone in July, jacket in October for the trip, coffee machine in September on a small mid-month sale. Total: roughly list price across the board, give or take 5 percent on individual mid-cycle promos.

The calendar approach: buy the jacket on GSS in June or July when fashion is well-discounted (SGD 150 to 170 typical), defer the phone to 11.11 (SGD 1,150 to 1,250 typical on the day, see When to Buy a Phone (SG)), defer the coffee machine to 11.11 or year-end (SGD 280 to 340 typical). Total savings on the same three items: SGD 250 to 400. The savings are the deferral, not the shopping. Values are illustrative, actual sale prices vary by SKU and year.

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Where this works best

• Use the mega-sale calendar for planned purchases. When the timing is flexible, lining up the buy with 9.9, 11.11, 12.12, or GSS captures the deepest savings; for urgent needs (a broken washing machine in August), buy at the best non-mega-sale price and go through ShopBack before you pay so part of the cost comes back.
• For grocery, dining, and transport, lean on weekly cycles and shoulder-season pricing. These categories run their own promotion rhythm; going through ShopBack before you pay works year-round on participating retailers.
• For hot-launch items in launch quarter (e.g. the latest iPhone), buy when stock is available at the launch-window price and go through ShopBack before you pay; the mega-sale calendar is the right play for established models a quarter or two later.
• For US-headquartered retailers shipping to Singapore, lean on Black Friday and Cyber Monday as the deepest window; factor in international shipping cost and GST on import value above SGD 400 when comparing against 11.11 at Singapore-domiciled retailers.

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Key takeaways

• 11.11 is the deepest single-day window of the year in Singapore for electronics, appliances, and premium fashion.
• GSS (June to July) is the broad-coverage window; shallower per item but wider in scope across fashion, lifestyle, dining, travel.
• Year-end clearance (late Dec into Jan) wins for last-year electronics and last-season fashion.
• Go through ShopBack before you pay and use a rewards card, so part of the sale-day price comes back.
• Don't chase every sale. Pick the 2 to 3 windows that match your planned purchases.

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Frequently asked questions

Is 11.11 really better than the other mega-sales in Singapore?

For high-ticket electronics, large appliances, and premium fashion, yes. 11.11 has been the deepest single-day Singapore window for several years. 9.9 and 10.10 are useful warm-ups but rarely deeper. 12.12 is a final restock, typically shallower than 11.11.

Should I wait for Black Friday or 11.11 in Singapore?

Almost always 11.11 if shopping at Singapore-domiciled retailers. Black Friday and Cyber Monday overlap with 11.11 momentum in Singapore. The exception is US-headquartered retailers shipping into Singapore, where Black Friday can be deeper; factor in shipping and GST on imports above SGD 400.

Singapore major shopping sales 2026: when are 11.11, 12.12, Black Friday and the Great Singapore Sale?

According to the Singapore Retailers Association, the Great Singapore Sale runs around June and July each year across fashion, lifestyle, beauty, dining and travel, with dates announced annually. Go through ShopBack before you pay and part of what you spend comes back as Cashback. GSS discounts per item are shallower than the Q4 mega-sales, but they cover more categories. The other big dates are 9.9, 10.10, 11.11 and 12.12, with Black Friday and Cyber Monday in late November, after 11.11.

Do Cashback rates change during mega-sales?

Often yes. ShopBack typically runs campaign-boosted rates during 9.9, 11.11, 12.12, GSS, and year-end. Check the platform's current rate on each store's ShopBack page a day or two before the event.

Singapore 11.11 biggest discounts: which categories are deepest (electronics, beauty, fashion, home appliances)?

According to this 2026 sale calendar, high-ticket electronics see 20 to 40 percent off list price on 11.11, the deepest single-day cut of the year across Singapore categories. Go through ShopBack before you pay and part of what you spend comes back as Cashback. Mid-range fashion sees 30 to 50 percent off list during 11.11 and GSS. Large appliances and home items follow 11.11 and year-end clearance, and beauty runs on all four double-date sales.

When are the biggest sales in Singapore, like 11.11 and 12.12?

According to this 2026 sale calendar, 11.11 is the deepest single-day window of the year for electronics, appliances and premium fashion, with 12.12 as the final restock. Go through ShopBack before you pay and part of what you spend comes back as Cashback. GSS (June to July) is the broad-coverage window, shallower per item but wider across fashion, lifestyle, dining and travel.

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Disclaimer

The views and recommendations expressed in this article are those of the author. Sale dates, discount depths, category coverage, and stacking promotions vary by year, retailer, and campaign and are subject to change. Cashback rates on ShopBack vary by store and campaign, so verify the current rate on each retailer's ShopBack page before purchase.

This article is intended for general informational purposes only and should not be considered professional or financial advice.