Singapore 2026 Sale Calendar: CNY, GSS, 9.9, 10.10, 11.11, 12.12

Updated: October 2026.

Amazon Prime Big Deal Days (Amazon Singapore only) has already run in early October. Still ahead are 10.10 on Saturday 10 October across Shopee, Lazada, Amazon SG and Qoo10, then the 11.11 previews that start seeding from mid-October ahead of Wednesday 11 November. Every week a "biggest sale of the year" push notification hits your phone, and almost none of them are. The real question is whether this sale beats the next one, and which of Shopee, Lazada or Amazon Singapore to buy from when it lands. This calendar maps both for 2026. Check ShopBack before each window for the live rate on the platform you pick.

The Great Singapore Sale, organised by the Singapore Retailers Association, historically anchors the mid-year retail window even as e-commerce mega-days have taken more of the discount-depth crown. The useful question is which windows within the year actually move price.

💡 Go through ShopBack before you pay at every Singapore sale event. No promo codes needed; part of the sale price comes back as cashback.

The verdict

If you only remember one rule for Singapore shopping in 2026: time large purchases to a real sale window, not to the next PayDay email in your inbox. Electronics and appliances hit their deepest discounts around 11.11 (Nov 11), Black Friday (Nov 27), 12.12 (Dec 12), and IT Show / Comex expos. Fashion peaks during Great Singapore Sale (mid-June to mid-August) plus 11.11 and 12.12. Home and furniture cluster around Chinese New Year (Feb 17, 2026) and 11.11. Travel bookings drop in late January, again in September, and briefly in early March.

Most other "sale events" are noise. Buy at the right window and go through ShopBack before you pay; skip everything else.

💡 Compare cashback rates across your usual retailers on ShopBack before every big purchase.

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Which platform to buy from: Shopee vs Lazada vs Amazon Singapore

The honest answer depends on what you are buying and which window you are in. The three platforms run the same mega-day dates but discount different categories, and the same TV or skincare set can sit 10 to 20 percent apart between them on the day.

Pick	Best for	When it is cheapest	Cashback path
Shopee	Southeast Asian fashion, home, small appliances, voucher stacking	9.9, 10.10, 11.11, 12.12	Activate ShopBack, then shop Shopee
Lazada	Branded electronics via LazMall, large appliances, groceries on RedMart	11.11 and 12.12, with 10.10 as the warm-up	Activate ShopBack, then shop Lazada
Amazon Singapore	Imported electronics, Amazon devices, books, US and Japan brands	Prime Big Deal Days (early October), Black Friday to Cyber Monday (Nov 27 to 30)	Activate ShopBack, then shop Amazon Singapore

Shopee wins on breadth and vouchers, Lazada on branded big-ticket items through LazMall, Amazon Singapore on imports and anything with a US list price. Use ShopBack to compare Shopee, Lazada and Amazon Singapore on the day, then buy from whichever wins.

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Why Singapore has so many sales

Singapore retail runs on a hybrid calendar: Western holidays (Black Friday, Cyber Monday, Boxing Day), Chinese and lunar cycles (Chinese New Year, Mid-Autumn), and Southeast Asian e-commerce mega-days (9.9, 10.10, 11.11, 12.12) all overlap in one small market. The result is a sale event roughly every two weeks.

Three forces drive real discount depth:

• Inventory turnover. Apparel and fashion brands refresh spring, summer, autumn, and winter collections. Clearance lands in the weeks before each refresh. Electronics brands refresh on flagship-launch cycles (Apple in September, Samsung in January and August) with clearance on previous models 3 to 6 weeks after each launch.
• E-commerce competition. Shopee, Lazada, Amazon Singapore, and TikTok Shop compete aggressively on mega-day events. 11.11 sees platforms cut margin to hold market share; that is when consumer discounts genuinely peak.
• Payday timing. Singapore payday clusters at the end of each month. Retailers run PayDay promotions Friday to Sunday of the last week to catch that spend. Depth is real but shallow.

The shopping question is rarely "is there a sale?". It is "is this sale meaningfully better than the next one I will see in three months?"

The Ministry of Manpower confirms Chinese New Year 2026 falls on 17 February (Tuesday) and 18 February (Wednesday) as gazetted Singapore public holidays (Ministry of Manpower, Public Holidays 2026, 2026), and Hari Raya Puasa 2026 fell in late March. These dates anchor when pre-CNY inventory shifts and Raya bazaar promotions actually run.

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The 2026 month-by-month calendar

Dates listed are 2026-specific where the event is fixed. GSS and expo dates typically confirm 4 to 8 weeks ahead; verify with organisers before making travel or leave plans around them.

Month	Sale event	2026 dates	Strongest categories	Discount depth (typical range)
January	New Year clearance, Chinese New Year pre-sale	Jan 1 to Feb 16	Winter apparel, home appliances, gold and jewellery	20% to 50%
February	Chinese New Year	Feb 17, 2026 (CNY Day 1)	Home appliances, gold, hampers, mattresses	15% to 40%
March	Post-CNY clearance, IWD, Ramadan and Hari Raya Puasa	Mar (varies)	Beauty, women's fashion, home, food hampers	10% to 25%
April	4.4 mega-day	Apr 4	Home, fashion	15% to 35%
May	Mother's Day, 5.5	May 10, May 5	Beauty, jewellery, dining vouchers	15% to 30%
June	Great Singapore Sale (starts), Father's Day	Jun 21 + GSS from mid-June	Broad retail, F&B, electronics teasers	10% to 40%
July	Great Singapore Sale continues, Amazon Prime Day	Jul (Prime Day dates vary)	Amazon ecosystem, apparel, home	15% to 40%
August	Great Singapore Sale (ends), National Day (Aug 9), 8.8	Aug 8, Aug 9	Home, dining, patriotic promos	10% to 30%
September	9.9 mega-day	Sep 9, 2026	Southeast Asian brands, home, small appliances	20% to 50%
October	Amazon Prime Big Deal Days, 10.10 mega-day, pre-11.11 teasers	Early October (Prime Big Deal Days), Oct 10, 2026	Amazon devices and imports, electronics teasers, fashion, home	15% to 45%
November	11.11, Black Friday, Cyber Monday	Nov 11, Nov 27, Nov 30	Almost everything (TVs, laptops, phones, beauty, fashion)	25% to 60% (deepest of year)
December	12.12, Christmas, Boxing Day	Dec 12, Dec 26	Electronics reruns, gifts, apparel, winter travel	20% to 50%

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What each month is actually good for

January to mid-February: Chinese New Year lead-up

Retailers clear year-end inventory and simultaneously ramp CNY promotions. Home appliance brands run heavy on mattresses, washers, refrigerators, and TVs (spring cleaning and new-home moves). Gold jewellery discounts hit their annual peak in the two weeks before CNY Day 1. Buy now: mattresses, large appliances, gold, hampers, winter apparel if you are travelling. Skip: electronics accessories (better 11.11), summer fashion.

February: Chinese New Year (Feb 17, 2026)

CNY Day 1 in 2026 falls on a Tuesday. Discount depth peaks in the 10 days before CNY, not during the week itself. Watch for hamper and gift bundle promotions from FairPrice, Cold Storage, Bengawan Solo, Old Chang Kee, and Kele. Reunion-dinner delivery bookings from Crystal Jade, Peach Garden, and Imperial Treasure fill up 3 to 4 weeks ahead.

March: Ramadan, Hari Raya Puasa and post-CNY clearance

Post-CNY clearance and light International Women's Day (Mar 8) promotions in beauty. In 2026, Ramadan ran from February into March and Hari Raya Puasa fell in late March, so home, fashion and F&B Ramadan sales cluster in this window. Buy now: heavily discounted CNY leftovers (winter apparel, decor), modest fashion, home textiles. Wait for: anything not urgent; the next real window is April.

April: 4.4

4.4 mega-day on Lazada and Shopee has moderate depth. Buy now: home textiles, appliances if CNY sold out. Skip: electronics; too close to 5.5 and Prime Day.

May: Mother's Day (May 10) and 5.5

Mother's Day drives beauty, jewellery, and dining promotions. 5.5 is a mid-tier e-commerce mega-day. Depth is real but not category-leading. Buy now: beauty, spa vouchers, dining sets. Wait for: anything you can hold to 6.6 or GSS.

June: Great Singapore Sale opens, plus Father's Day (Jun 21)

GSS traditionally launches in mid-June. First 2 weeks are the deepest for department stores (Takashimaya, Isetan, TANGS, Metro). Father's Day drives tools, tech accessories, men's fashion. 6.6 is a legitimate mid-tier mega-day. Buy now: apparel, home linens, small electronics. Wait for: major electronics (11.11 is 5 months away but discount depth beats GSS on flagship gear).

July: GSS continues, Prime Day

Amazon Prime Day 2026 ran in July and has passed; its October sibling, Prime Big Deal Days, is covered below. Prime Day (dates vary; typically mid-July) is genuinely competitive on Amazon-ecosystem devices (Echo, Kindle, Fire) and select global brands. GSS continues. Buy now: Amazon devices, apparel, home. Skip: furniture (12.12 and CNY beat this window).

August: GSS closes, National Day (Aug 9), 8.8

National Day drives F&B, dining, and patriotic promotions. 8.8 is a mid-tier mega-day. GSS clearance in the final two weeks catches unsold inventory at deeper cuts. Buy now: end-of-GSS apparel and home, dining vouchers, brands you missed in June. Wait for: 9.9 and 11.11 for electronics.

September: 9.9 mega-day

9.9 (Wednesday 9 September) has already run for 2026; what follows describes the pattern it set and what to expect from it again in 2027. 9.9 is the first serious pre-year-end mega-day. Southeast Asian brands (Charles & Keith, Bata, Pedro, Love Bonito, local homeware) tend to lead. Lazada and Shopee both run heavy promotions. 9.9 is legitimately competitive with 10.10 for many categories. Buy now: apparel, small appliances, beauty. Wait for: flagship electronics.

October: Prime Big Deal Days, 10.10 mega-day and 11.11 teasers

Amazon Prime Big Deal Days ran in early October 2026 on Amazon Singapore for Prime members, with the usual depth on Echo, Kindle and Fire devices plus select imported brands; it is the October answer for Amazon-ecosystem buys, not a general electronics window. 10.10 on Saturday 10 October hits similar depth to 9.9 for most categories. From mid-October, Shopee, Lazada, and Amazon start seeding 11.11 previews. Apple typically runs its annual holiday promotion from late October. Buy now: electronics if you cannot wait, mid-tier fashion. Wait for: 11.11 if the item is above SGD 200.

November: 11.11, Black Friday (Nov 27), Cyber Monday (Nov 30)

11.11 remains the single deepest sale day in Singapore for most categories. Shopee, Lazada, Amazon Singapore, and direct brand sites all cut aggressively. Black Friday and Cyber Monday now hit similar depth for imported electronics and beauty. The last week of November is the annual peak. Buy now: everything from TVs to laptops to skincare to sneakers. Skip: almost nothing; this is the annual reset.

December: 12.12, Christmas, Boxing Day (Dec 26)

12.12 catches the tail of 11.11 momentum. Christmas Eve and Boxing Day drive final year-end clearance. Winter apparel (for Japan and Europe travel) discounts deepen. Travel bookings for CNY dates surge; hotel and flight discounts get thinner. Buy now: winter travel gear, gift-with-purchase beauty sets, remaining electronics. Skip: travel bookings for CNY 2027 (should have been done in October).

Before any sale purchase, check the retailer's return and exchange policy, since sale terms can differ from usual terms. This matters more in November and December than any other window because clearance and final-sale exclusions cluster then.

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Where to watch for each sale

Category	Primary platforms	Notable retailers
Fashion (mass)	Shopee, Lazada, Zalora, Uniqlo, H&M	Zalora, Uniqlo, Cotton On, Charles & Keith, Love Bonito
Fashion (luxury)	Net-a-Porter, brand direct	Mytheresa, Farfetch, Vestiaire Collective (secondhand)
Electronics (major)	Amazon SG, Shopee, Lazada, brand direct	Courts, Harvey Norman, Best Denki, Challenger
Home + appliance	Shopee, Lazada, brand direct	Courts, TANGS, HipVan, Castlery
Beauty	Sephora, Shopee, Lazada, brand direct	Sephora, Lookfantastic, Watsons, Guardian
Groceries + hampers	FairPrice, RedMart, Amazon Fresh	FairPrice, Cold Storage, RedMart
Travel	Agoda, Booking, Trip.com, Klook, KKday	Agoda, Klook, Trip.com, Expedia
Cross-border e-commerce	Amazon SG, iHerb, Taobao, ezbuy	Amazon, iHerb, Taobao, Ezbuy

On ShopBack partner merchants, going through ShopBack before you pay means part of the sale price comes back as cashback. Rates change month to month; check the live rate on the merchant's ShopBack page before clicking through.

💡 Compare live cashback rates across Shopee, Lazada, Amazon SG, Zalora, and every major partner before your next big purchase.

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The IT Show, Comex, and PC Show expos

Three quarterly consumer-electronics expos run at Suntec or Marina Bay Sands:

• IT Show: typically early March
• PC Show: typically early June
• Comex: typically early September
• SITEX: typically late November

Depth on peripherals (keyboards, mice, storage, monitors, gaming) can beat 11.11 for select brands. Depth on flagship laptops and phones typically does not beat 11.11. Worth going if the expo aligns with your buying timeline; otherwise wait for 11.11 on higher-end gear.

For high-value electronic buys by visitors, the IRAS Tourist Refund Scheme lets eligible tourists claim back GST on goods from participating retailers. For residents, the standard Singapore GST rate is 9 percent (in effect since 1 January 2024), which is already priced into the sticker on any local sale.

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Where cashback fits

Cashback is the step after you have chosen the platform, not the reason to choose it. Once the 10.10 or 11.11 price check tells you whether Shopee, Lazada or Amazon Singapore has the lowest all-in price on the item, activate ShopBack and click through to that platform so the cashback tracks on the sale price you were going to pay anyway.

The purchases around a mega-day are also ShopBack merchants. A new TV usually comes with a soundbar or a streaming subscription, a fashion refresh on Zalora sits alongside skincare restocks, and the CNY 2027 flights and hotels that the buyer matrix below tells you to book in October run through Agoda, Trip.com and Klook. Start at ShopBack for each of those too.

One caution: platform coins, retailer loyalty points, card rewards and store credit each have their own terms, so check them, and the live Cashback rate on each store's ShopBack page, on the day you buy.

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Frequently asked questions

When is the best time to buy electronics in Singapore in 2026?

11.11 (November 11) and Black Friday / Cyber Monday week (late November) typically deliver the deepest annual discounts on TVs, laptops, headphones, and smartphones. 12.12 offers strong secondary discounts, and 9.9 tends to lead on Southeast Asian brands. IT Show, Comex, and PC Show quarterly expos are worth timing for peripherals and gaming gear.

When is Great Singapore Sale 2026?

Great Singapore Sale (GSS) typically runs mid-June to mid-August, organised by the Singapore Retailers Association. Exact dates vary year to year. GSS is broadest across retail categories (apparel, F&B, electronics, home) but no longer offers the deepest single-event discounts; those have shifted to 11.11 and Black Friday.

Is 11.11 still the best sale in Singapore in 2026?

For most categories, yes. 11.11 remains the deepest single-day sale window in Singapore for electronics, fashion, home appliances, and beauty. 12.12 is a strong secondary window. Black Friday and Cyber Monday have become genuinely competitive in Singapore over the past three years, especially for imported electronics and beauty.

What is a PayDay Sale?

PayDay Sales are the last-Friday-of-the-month promotional windows that ShopBack and major retailers run to coincide with Singapore payday. Discount depth is typically lighter than 11.11 or 12.12 but consistent month-round and useful for smaller planned purchases.

When is the best time to buy a mattress in Singapore?

Chinese New Year and 11.11 are the two anchor windows. Mattress brands typically discount 20% to 40% during CNY (spring cleaning and new-home moves) and 25% to 50% during 11.11. Great Singapore Sale (June to August) is worth watching for clearance on discontinued models.

How does Black Friday work in Singapore?

Black Friday in Singapore is largely e-commerce-led. Amazon Singapore, Shopee, Lazada, direct brand sites, and imported-goods retailers run promotions across Black Friday weekend (last Friday of November) and Cyber Monday. Discount depth on imported electronics, beauty, and apparel is genuinely competitive with 11.11 for many brands.

When is the best time to book overseas flights and hotels in Singapore in 2026?

Travel booking discounts cluster in January (post-CNY quiet), September (post-summer trough), and briefly in early March. Agoda, Booking.com, Trip.com, and Klook run their deepest hotel and activity promotions during 9.9 and 11.11. For flights, airline direct promos (Scoot deal fares, SIA sales, ANA promotions) sit outside the mega-day calendar; set fare alerts on Skyscanner and book 6 to 10 weeks ahead for off-peak Asia trips.

Do 9.9 and 10.10 discounts stack with 11.11 later in the year?

No. 9.9, 10.10, 11.11, and 12.12 are separate one-time events; you either buy at 9.9 or wait for 11.11. Generally 11.11 delivers the deepest single-day discount depth across most categories, and 12.12 is the strongest secondary window. For items above SGD 200 that are not urgent, waiting for 11.11 typically wins. For under-SGD 100 impulse buys where the item is at 9.9 and not certain to be at 11.11, buying at 9.9 is reasonable.

Do ShopBack cashback rates change across sale events in Singapore?

Yes, ShopBack cashback rates change month to month and often lift during mega-day events (11.11, 12.12, 9.9, Black Friday, Chinese New Year). Elevated rates on partner merchants are visible on the ShopBack app or shopback.sg during the sale window. Verify the current published cashback rate on each merchant page before you click through; do not assume a prior rate still applies.

Are IT Show, Comex, PC Show, and SITEX still worth attending in 2026?

Yes for peripheral electronics (keyboards, mice, monitors, storage, gaming gear) where in-person expo deals can match or beat 11.11 on select brands. Less so for flagship laptops and phones, where 11.11 online typically wins. Worth going if the expo aligns with your buying timeline for peripherals; otherwise wait for 11.11 on higher-end gear. Verify the current expo dates on Suntec or Marina Bay Sands event pages before planning.

Should I buy a 65-inch TV from Shopee, Lazada or Amazon Singapore at 11.11 2026?

It depends on the brand. For LG, Samsung and Sony sets sold through official brand stores, Lazada's LazMall listings and Shopee's official stores usually carry the deepest 11.11 voucher stacks, so compare those two first on Wednesday 11 November. Amazon Singapore is the one to check for imported or US-spec models and again over Black Friday to Cyber Monday (27 to 30 November), when it sometimes undercuts the 11.11 price on Sony and Samsung. Use ShopBack to open whichever platform wins on the day, then buy there so cashback tracks on the sale price.

How do I use ShopBack during this sale to get the lowest total price?

Check ShopBack during the preview window in the days before the sale. Use ShopBack to compare the promoted price across Lazada, Shopee, Amazon SG and the brand store, then activate ShopBack via the app or extension before you check out so part of the sale price comes back as cashback.

Buyer profile matrix

Buyer profile	Recommended sale window	Why
First-time flat, need TV + fridge + washer	11.11 or Chinese New Year	Deepest annual depth on large appliances; CNY spring cleaning inventory shift
Wedding registry, mid-range appliances	11.11 or Great Singapore Sale	Broad breadth; brand direct promos often layered
Laptop or phone upgrade	11.11 or Black Friday	Peak imports discount depth; Apple typically runs Oct to Dec holiday campaign
Gaming setup (monitor, keyboard, mouse)	IT Show, Comex, or PC Show	Peripheral depth genuinely rivals 11.11 on select brands
Skincare and beauty haul	11.11, 12.12, Sephora seasonal, Mother's Day	Beauty runs strongly through 11.11 to Christmas; Sephora VIB sales stack
Fashion refresh, new season	GSS (mid-June to mid-August)	Broadest apparel inventory shift; department store depth peaks
Travel booking for CNY 2027	September to October 2026	9.9 and 10.10 on OTAs; Klook and Trip.com deepest Q3 to Q4
Groceries and hampers for CNY	3 weeks before CNY Day 1	FairPrice, Cold Storage, RedMart hamper depth peaks in the pre-CNY window
Gold jewellery	2 weeks before CNY	Annual peak discount depth on gold pricing in Singapore
Under SGD 50 impulse buy at 9.9	9.9 or wait for 11.11	If item is not certain to appear at 11.11, buy at 9.9; otherwise wait

Worked example: 65 inch TV timing for 2026

Take a Singapore family planning to buy a 65 inch OLED TV in the second half of 2026. Model options: LG C4, Sony Bravia, Samsung S90D, all with SG retail around SGD 3,200 to 4,500 pre-discount:

1. September (9.9). Watch LG SG direct, Courts, Harvey Norman, and Best Denki. Expect 10 to 20% off headline sticker on select SKUs. Typical LG C4 65 lands around SGD 3,000 to 3,300 all-in.
2. October (10.10 on Saturday 10 October, plus Amazon Prime Big Deal Days in early October for Amazon Singapore listings). Similar depth to 9.9 with lower breadth. Skip unless the specific SKU is available at a clearance price.
3. November (11.11). Peak depth. Same LG C4 65 typically lands SGD 2,600 to 2,900 with layered promo codes plus platform vouchers plus brand mail-in rebate plus SG bank card discount. This is the annual low.
4. Late November (Black Friday and Cyber Monday). Continued 11.11 momentum plus targeted imported-electronics depth. Sometimes marginally deeper than 11.11 on Sony and Samsung.
5. December (12.12). Depth eases to roughly 15 to 25% off sticker. Skip on TVs; already had 11.11.
6. If you buy from Courts, Lazada or Shopee, go through the store's ShopBack page before you pay (Courts, Lazada, Shopee) so part of the cost comes back as Cashback. Verify current cashback rate on each merchant page before click-through.

Net saving on the 65 inch TV: buying at 11.11 vs GSS or January typically nets a SGD 400 to 700 lower all-in price on the same SKU. That is the entire delivery and Blu-ray rack budget from another line item, funded by simply timing the purchase.

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Key takeaways

• 11.11, Black Friday, and 12.12 form the annual peak; everything else is secondary
• Chinese New Year drives the deepest annual discounts on home appliances and gold
• Great Singapore Sale is broad but shallow; use it for opportunistic buys, not planned ones
• 9.9 and 10.10 are legitimate for Southeast Asian brands but skip for flagship electronics
• PayDay Sales are steady and shallow; useful for repeat purchases, not big-ticket items
• Go through ShopBack before you pay at every sale event; the sale sets the price, and cashback returns part of it

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Plan your Singapore shopping deeper

• PayDay Sale Singapore: Which Retailers Actually Discount and Which Just Send Emails
• Lazada Discounts Singapore: When to Buy and How to Stack
• Shopee Save Money Singapore: The Actual Discount Windows
• Klook Discounts 2026: When Klook Actually Discounts

Sources

• Singapore Retailers Association for Great Singapore Sale organisation and confirmed dates
• Publicly announced platform promotions from Shopee, Lazada, Amazon Singapore, and major retailers at time of writing

Sale event dates, participating retailers, and discount depths are indicative based on 2025 and 2026 announced promotions and historical patterns. Individual retailer participation and depth vary year to year. Verify current promotions on retailer sites before buying.

Disclaimer

The views and recommendations expressed in this article are those of the author.

Prices, rates, promotions, and availability are subject to change. Please verify details directly with the relevant retailers before making any decisions.

Cashback earnings are subject to ShopBack program terms. Individual results may vary.

This article is intended for general informational purposes only and should not be considered professional or financial advice.

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