Singapore Post-9.9 Sale Calendar 2026: How to Plan for 10.10, 11.11, 12.12, and Boxing Day

The rest of 2026 for a Singapore shopper: what to plan after 9.9

The 9.9 sale on Tuesday 9 September 2026 has already passed. If you missed the anchor drops (Shopee 9.9 platform voucher, Lazada 9.9 mega vouchers, Amazon SG 9.9 tech deals), there is no benefit in scrolling old carts; the pricing has reverted. What matters now is the remainder of Q4: 10.10 on Friday 10 October, 11.11 on Wednesday 11 November, 12.12 on Friday 12 December, and Boxing Day on Saturday 26 December.

Each of the four dates has a distinct pricing profile in Singapore. 10.10 is a mid-cycle mini-peak, best for beauty and mid-tier electronics. 11.11 is the largest single-day discount event of the year, with peak discount depth across all categories. 12.12 is a top-up event, useful for last-mile Christmas delivery and clearance. Boxing Day is the strongest window for large appliances and Western brands. This guide breaks down what actually drops on each date, when the platform vouchers release, and how to layer ShopBack cashback on top.

The article does not quote per-merchant ShopBack cashback rates because those move with promotions; for the current rate on any store, check the merchant's ShopBack page on ShopBack Singapore.

At-a-glance: post-9.9 Singapore sale calendar 2026

Date	Day	Depth vs 11.11	Best categories	Weakest categories
10 October (10.10)	Friday	~55%	Beauty, mid-tier electronics, Klook activities	Large appliances, iPhones, Samsung flagships
11 November (11.11)	Wednesday	100% (peak)	Everything except pre-order Christmas gifts	Nothing structurally weak
12 December (12.12)	Friday	~70%	Late-season fashion, last-mile Christmas gifts	Anything sold out on 11.11
26 December (Boxing Day)	Saturday	~65%	Large appliances (Courts, Harvey Norman), Western fashion	Chinese-origin electronics, Taobao

10.10 (Friday 10 October 2026): the mid-cycle mini-peak

10.10 on 10 October 2026 is a Friday, which historically pushes 20 to 30% more evening and late-night orders on Shopee and Lazada compared with mid-week sale days. Sellers position 10.10 as the pre-11.11 warm-up: fresh inventory, moderate platform vouchers, and lighter cart contention than the November event.

What drops hardest: beauty (Sephora runs a 20% platform code plus brand vouchers; Charles and Keith runs a 30 to 40% sitewide), mid-tier electronics (Bluetooth speakers, wired earbuds, phone accessories, smart home starter kits), and travel bookings on Klook (10.10 is Klook's largest single-day promotion of Q4 targeting Chinese New Year travel).

What does not drop: iPhone 18 Pro (Apple does not discount; carrier bundles from Singtel, StarHub, and M1 hold steady), Samsung Galaxy S26 flagships, large home appliances (retailers hold inventory for 11.11 and Boxing Day), and premium laptops (MacBook Pro, Dell XPS, Lenovo ThinkPad).

Voucher timing on 10.10: Shopee releases the platform mega-voucher at 00:00, 12:00, and 20:00 SGT. Lazada releases at 00:00, 09:00, and 20:00 SGT. Add items to cart the week before, collect vouchers at 23:55, and check out at 00:00 sharp.

ShopBack layer: Open the ShopBack Singapore homepage, click through to Shopee, Lazada, Sephora, or Klook, and complete checkout. The ShopBack cashback confirmation is independent of the platform voucher and posts after the cooling-off window.

11.11 (Wednesday 11 November 2026): the peak of the year

11.11 is the year's single largest sale event in Singapore. Originating as Singles' Day in China and driven by Alibaba, it now defines the peak of Southeast Asian e-commerce discounting. Shopee and Lazada run platform-wide vouchers of up to 25 to 30% (capped in dollar terms), stackable with brand vouchers, category coupons, and free shipping vouchers. Amazon SG matches for anchor US-brand SKUs.

Discount depth by category on 11.11:

• Electronics: 25 to 45% below usual retail on Dyson V15, Apple AirPods Pro, Samsung earbuds, Kindle, Fire TV, Xiaomi accessories.
• Home appliances: 20 to 35% on air fryers, coffee machines, rice cookers, robot vacuums.
• Fashion: 40 to 60% on Uniqlo, Charles and Keith, Love Bonito, Zalora own-label.
• Beauty: 20 to 40% on Sephora, Charles and Keith beauty, Watsons.
• Grocery and household: 15 to 25% on FairPrice online, Amazon Pantry SG.
• Travel: 30 to 50% on Klook activities, Agoda hotels, Booking.com prepay rates.
• Taobao cross-border: deepest RMB discounts of the year; expect strongest value on home goods, apparel, small electronics.

Voucher timing on 11.11: Shopee releases at 00:00, 12:00, and 20:00 SGT. Lazada matches. Amazon SG launches at 00:00 SGT on 11 November and runs through 12 November. Cart pre-load on 4 to 10 November; check out at 00:00 on 11 November.

ShopBack layer: 11.11 is the highest-value stack window of the year. Open ShopBack, click through to the merchant, complete checkout. The ShopBack cashback confirms alongside the 11.11 platform voucher, brand voucher, and any free shipping voucher.

12.12 (Friday 12 December 2026): the top-up window

12.12 on 12 December 2026 (Friday) is the smaller shadow of 11.11. Discount depth is roughly 70% of the 11.11 level across Shopee, Lazada, and Amazon SG, but voucher contention is lower and stock availability is better on items that sold out in November.

What 12.12 wins on:

• Late-season fashion: Uniqlo, Zalora, Love Bonito clear autumn/winter stock at 40 to 60% off (deeper than 11.11 on unsold SKUs).
• Christmas gifts: last window before shipping cut-offs; deep discounts on chocolates (Fairprice Finest, Cold Storage online), hampers, and toys (Toys R Us Singapore online).
• Unsold 11.11 inventory: items that missed peak sell-through get a second markdown.
• Grocery and household top-up: pre-Christmas grocery bulk buys.

What 12.12 loses on: anything already sold out on 11.11 (Dyson V15 in stock is rare after the November event; large appliances at Courts often out until January).

ShopBack layer: Same routine. Open ShopBack Singapore, click through, complete checkout. The current cashback rate for each merchant is on the ShopBack merchant page.

Boxing Day (Saturday 26 December 2026): large appliances and Western brands

Boxing Day in Singapore is not the culturally embedded event it is in the UK or Australia, but Singapore retailers (Courts, Harvey Norman, Best Denki, Robinsons, Marina Bay Sands luxury outlets) run the year's strongest pre-Chinese-New-Year clearance on 26 December.

What Boxing Day wins on:

• Large home appliances: fridges, washing machines, ovens, air-con units. Courts, Harvey Norman, and Best Denki clear pre-CNY inventory. Expect 25 to 40% off floor-model TVs and 15 to 30% off major appliances.
• Western fashion: Zara, H&M, Uniqlo, Gap end-of-season clearance at Orchard Road stores.
• Luxury outlets: IMM outlet mall and JB Premium Outlets run Boxing Day extensions.
• Amazon SG: matches with a Boxing Week sale (26 to 31 December) covering Kindle, US home brands.

What Boxing Day loses on: Taobao and China-origin electronics (11.11 was the peak); iPhone 18 Pro (Apple does not participate in Boxing Day pricing); premium beauty (Sephora runs a lighter promo than 11.11).

ShopBack layer: For online purchases at Courts, Harvey Norman, Best Denki, Amazon SG, or Zalora on Boxing Day, start at the ShopBack Singapore homepage, click through to the merchant, and complete checkout. The ShopBack cashback confirmation stacks with the Boxing Day platform discount.

Cyber Monday and Black Friday: the US import window

Black Friday 2026: Friday 27 November 2026 (four days before Cyber Monday). Amazon SG runs a Black Friday sale on Apple accessories, Kindle, Fire TV, and select US home brands. Retail stores are not typically Black Friday participants in Singapore.

Cyber Monday 2026: Monday 30 November 2026. Amazon SG's strongest US-brand sale of the year, matching or beating 11.11 on Kindle, Apple AirPods Pro, MacBook accessories, gaming peripherals (Logitech, Razer), and Instant Pot.

For US-brand imports (Kindle, Fire TV, Instant Pot, KitchenAid), Cyber Monday on Amazon SG typically beats Shopee and Lazada 11.11 pricing. For Asia-brand or generic goods, 11.11 on Shopee and Lazada wins.

How to layer ShopBack cashback across all four sale windows

The mechanic is identical for 10.10, 11.11, 12.12, and Boxing Day:

1. Open the ShopBack app or the ShopBack Chrome extension.
2. Search for the merchant (Shopee, Lazada, Amazon SG, Sephora, Uniqlo, Charles and Keith, Zalora, Klook, Agoda, Booking.com, Courts, Harvey Norman).
3. Tap "Shop now" to click through to the merchant's ShopBack page.
4. Complete checkout in the same session. Apply the platform voucher, brand voucher, and free shipping voucher as usual.
5. ShopBack tracks the click. After the merchant confirms the sale in the cooling-off window (typically 60 to 90 days), the cashback confirmation posts to your ShopBack account.

ShopBack cashback is independent of the platform sale discount and platform vouchers. You earn both. Do not open a separate affiliate link or coupon site after clicking through from ShopBack; that overwrites the tracking. The current ShopBack cashback rate for each merchant is shown on the merchant page on ShopBack Singapore.

The 2026 post-9.9 sequencing playbook

• Now to 9 October: quiet window. Do not buy anchor items at full price; wait for 10.10.
• 10 October (10.10): beauty, mid-tier electronics, Klook activities for Chinese New Year travel.
• 11 to 26 October: quiet window between 10.10 and 11.11 build-up.
• 27 October to 10 November: cart pre-load for 11.11. Collect vouchers, add items, follow price watchers on Shopee and Lazada.
• 11 November (11.11): peak. Electronics, home appliances, fashion, beauty, travel. Amazon SG for US-brand imports.
• 27 November (Black Friday) and 30 November (Cyber Monday): Amazon SG US-brand top-up.
• 12 December (12.12): last-mile Christmas gifts, late-season fashion clearance.
• 26 December (Boxing Day): large appliances at Courts, Harvey Norman, Best Denki; Zara, H&M, Uniqlo clearance.

Layer ShopBack Singapore cashback on top of every online purchase across the sequence. The current merchant rate is on the ShopBack merchant page.

Frequently asked questions

Now that 9.9 is over, is 10.10 or 11.11 the better sale in Singapore for 2026?

11.11 (Wednesday 11 November 2026) is the largest single-day sale event of the year in Singapore, with the deepest platform vouchers on Shopee and Lazada, the strongest Taobao cross-border discounts, and Amazon SG matching for anchor SKUs. 10.10 (Friday 10 October 2026) is a mid-cycle mini-peak, roughly 50 to 60% of the discount depth of 11.11 on most categories but with lower voucher cap contention and a smaller crowd. For maximum discount, wait for 11.11 on electronics, home appliances, and Western brands. For beauty, fashion, and quick-turn items where 10.10 stock is fresh, 10.10 is fine. Layer ShopBack cashback on top of the platform sale by clicking through to Shopee, Lazada, or Amazon SG from ShopBack before checkout.

What actually drops in price on 10.10 in Singapore 2026?

10.10 on 10 October 2026 (Friday) is strongest for beauty (Sephora, Charles and Keith, Love Bonito), mid-tier electronics (chargers, earbuds, kitchen small appliances), and travel bookings on Klook, Agoda, and Booking.com. It is weak for large appliances (fridges, washing machines), high-end laptops, and iPhone/Samsung flagships where sellers hold inventory for 11.11. Beauty on Sephora typically runs a 20% platform code plus brand-specific promos. On Shopee and Lazada, the platform vouchers are ~50% of 11.11 depth. Start at the ShopBack Singapore homepage, click through to the merchant, and complete checkout so the ShopBack cashback confirms alongside the 10.10 platform discount.

When is 11.11 in Singapore 2026 and how deep are the discounts?

11.11 falls on Wednesday 11 November 2026. It is the largest single-day discount event of the year in Singapore, with Shopee and Lazada running platform-wide vouchers of up to 25 to 30% off (capped), stackable with brand vouchers and category coupons. Peak drops occur at three windows: midnight (00:00 SGT) on 11 November, noon (12:00 SGT), and 20:00 SGT for last-hour flash deals. Anchor SKUs (Dyson V15, Apple AirPods Pro, Samsung Galaxy S26 accessories) can hit 30 to 45% below usual retail. For maximum stack, open ShopBack, click through to Shopee or Lazada, apply the platform voucher at checkout, and let the ShopBack cashback confirm in the standard cooling-off window (60 to 90 days). The current cashback rate is shown on each merchant's ShopBack page.

Is 12.12 still worth it after 11.11 in Singapore?

12.12 on Friday 12 December 2026 is a top-up event. It matters if you missed a specific item on 11.11 and need it before Christmas (last reliable domestic delivery window). Discount depth is roughly 70% of 11.11 across Shopee, Lazada, and Amazon SG, with better-than-11.11 rates on late-season fashion, unsold electronics inventory, and Christmas gifts (chocolates, hampers, toys). Voucher contention is lower. Open ShopBack, click through to the merchant, and complete checkout so the ShopBack cashback stacks with 12.12 platform vouchers.

Does Boxing Day matter in Singapore 2026?

Yes, particularly for large appliances (Courts, Harvey Norman, Best Denki), Western fashion brands (Zara, H&M, Uniqlo), and luxury outlet items. Boxing Day (26 December 2026, Saturday) is the strongest window of the year for major home appliances because retailers clear pre-Chinese-New-Year inventory. Amazon SG runs a matching sale. In-store visits at Courts Suntec, Harvey Norman Millenia Walk, and Best Denki Bedok Mall are worth the trip for TVs and refrigerators. For online purchases, start at ShopBack, click through to the store's ShopBack page, and complete checkout to earn ShopBack cashback on top of the Boxing Day discount.

Which SG sale is best for Taobao cross-border shopping in 2026?

11.11 is the origin of Singles' Day and remains Taobao's largest promotion. Chinese sellers offer the deepest RMB discounts on 11 November, and cross-border shipping consolidators (Buy4U, Taobao Chinese Global service to Singapore) run promo shipping rates. Expect the strongest Taobao value on home goods, apparel, and small electronics. 10.10 and 12.12 have partial Taobao promotions but nothing on the 11.11 scale. If you buy through Taobao, factor in shipping consolidation and GST on imports over S$400 (GST is now charged on all imports from 2023 onward).

How do platform vouchers work on 10.10, 11.11, 12.12 in Singapore?

Shopee and Lazada release timed vouchers at midnight, noon, and 20:00 SGT on the sale day. Platform vouchers are stackable with brand vouchers and category coupons up to a cap (usually the higher of a fixed dollar cap and a percentage cap, whichever is lower). Free shipping vouchers apply separately. To maximise, add items to cart in advance (during the pre-sale window from D minus 7), collect all applicable vouchers, and check out in the first 5 minutes after voucher release. ShopBack cashback tracks independently: click through to the merchant from ShopBack, and the cashback confirmation posts after the cooling-off window regardless of which platform vouchers you used.

Is Amazon Singapore Prime Day still relevant vs 10.10 and 11.11?

Amazon SG Prime Day (typically July) is over for 2026. In the post-9.9 window, Amazon SG matches 11.11 for anchor US-brand items (Kindle, Fire TV, KitchenAid, Instant Pot) and Cyber Monday (Monday 30 November 2026) for anchor tech (AirPods, Apple accessories, laptop peripherals). For US-brand imports specifically, Amazon SG on 11.11 and Cyber Monday beats Shopee and Lazada. For local-brand or China-sourced items, Shopee and Lazada on 11.11 are cheaper. Start at ShopBack and click through to Amazon SG so cashback confirms on top of the Amazon promotion.

When should I book Klook, Agoda, and Booking.com travel deals in Q4 2026?

Klook runs 10.10, 11.11, and 12.12 travel promotions targeting Chinese New Year (mid-February 2027) and March school-holiday travel. Agoda and Booking.com run 11.11 hotel sales with 30 to 50% off on prepay rates in Southeast Asia. Best window: book Chinese New Year travel on 11.11, book school-holiday hotels on 12.12 (last window before rates surge), and book activities on 10.10 (Klook is heaviest that day). Start at ShopBack, click through to Klook, Agoda, or Booking.com so the travel booking earns ShopBack cashback on top of the sale rate. The cashback rate for each site is shown on its ShopBack page.

How does ShopBack cashback stack with 10.10, 11.11, 12.12, and Boxing Day platform promotions?

ShopBack cashback is a separate rewards stream from the platform sale discount and platform vouchers. Open the ShopBack app or Chrome extension, search for the merchant (Shopee, Lazada, Amazon SG, Zalora, Sephora, Uniqlo, Klook, Agoda, Booking.com), click through to the merchant's ShopBack page, and complete checkout. The platform discount and platform vouchers apply at the merchant checkout as normal. ShopBack tracks the click-through and, after the merchant confirms the sale in the standard cooling-off window (60 to 90 days), the ShopBack cashback confirmation posts to your ShopBack account. The current cashback rate for each merchant is displayed on the ShopBack merchant page.