Honestbee Alt vs RedMart vs Shopee Supermarket SG 2026

Updated: September 2026.

Verdict: Honestbee is dead. The wide-catalogue online grocery slot in Singapore is a three-way between RedMart, Shopee Supermarket and FairPrice Online, with Cold Storage on the side for premium fresh. Use ShopBack to compare rates across all three before you check out, check ShopBack on the day of any 9.9 or 11.11 event so cashback is locked in, and activate ShopBack via the Chrome extension so every merchant click-through fires before checkout.

Honestbee's 2019 Singapore shutdown left a gap that no single successor filled. Instead, three separate platforms picked up different slices of the wide-catalogue demand. Add Amazon Fresh's 6 July 2026 Singapore exit and the field is smaller and clearer than most shoppers realise.

Sign up for cashback first so vouchers and cashback stack on the same transaction: shopback.sg/signup.

What ShopBack is and why it matters for online groceries

ShopBack is a cashback and rewards platform. Click a merchant link from shopback.sg or the ShopBack app, buy on the merchant's own site or app, and cashback tracks to your ShopBack balance after the order confirms. On RedMart, Shopee Supermarket and FairPrice Online, merchant vouchers, credit card promos and ShopBack cashback typically apply on the same order. One-tap sign-up: shopback.sg/signup.

The Honestbee question: why the wide-catalogue slot fragmented

Honestbee launched in Singapore in 2015 as a concierge-style multi-supermarket aggregator and shut its Singapore grocery ops in 2019 after wind-down. Nothing has taken its exact multi-supermarket-in-one-cart shape since. Instead, three vertically integrated platforms picked up the demand: RedMart via Lazada, Shopee Supermarket via Shopee, and FairPrice Online via NTUC.

Marknteladvisors sizes the Singapore online grocery market at "nearly USD 1.6 billion in 2025 and projected to reach nearly USD 2.96 billion by 2034, with an anticipated CAGR of around 8 per cent during the forecast period (2026-34)" (source, 2026). "Over 60 percent of Singaporean households now use online grocery services regularly," according to the same tracker, meaning this is now a mainstream weekly-basket category rather than a covid-era workaround.

RedMart: dry pantry breadth, imported goods, same-day slots

RedMart sits inside Lazada Singapore. It carries the deepest dry-pantry catalogue of the three, particularly on European pantry items, Japanese sauces and cooking oils, Korean instant noodles and imported snacks. Same-day slots are available for orders placed before the cut-off (usually 10 AM to 2 PM by postal code) and delivery fees waive at around SGD 60 minimum spend on most weekdays.

RedMart plus FairPrice Online together had combined sales exceeding SGD 800 million in 2023 per industry tracker MarketDataForecast (source, 2026). RedMart benefits from Lazada's 9.9 and 11.11 windows: sitewide vouchers stack with category-specific grocery vouchers, and cashback windows on ShopBack tend to upsize during those days.

Shop RedMart via Lazada: shopback.sg/lazada covers the full RedMart catalogue as part of Lazada Singapore.

Shopee Supermarket: branded snacks, packaged drinks, price-aggressive vouchers

Shopee Supermarket is Shopee's curated first-party and preferred-seller grocery shelf, not the general Shopee marketplace. Fulfilment is Shopee-operated, delivery windows are usually 1 to 3 days, and pricing on branded snacks and packaged drinks tends to be the sharpest of the three platforms during sale windows.

MissLobang's 2026 grocery delivery comparison notes: "Shopee Supermarket runs the deepest sitewide grocery vouchers during 9.9 and 11.11, especially on branded snacks, packaged drinks and household paper goods" (source, 2026). SingSaver's Singapore online grocery cheapness comparison confirms Shopee Supermarket routinely undercuts on branded snack cart baskets (source).

Shopee Supermarket is thinner on fresh produce and imported specialty pantry than RedMart. Use it for the branded-snacks half of the weekly basket, RedMart for the dry-pantry half.

Shop Shopee Supermarket: shopback.sg/shopee tracks Shopee Singapore orders including Shopee Supermarket transactions.

FairPrice Online: fresh, house label, weekly staples

FairPrice Online is NTUC FairPrice's e-commerce arm. Its edge is fresh produce, chilled and frozen meats, seafood and its own FairPrice house label (breads, dairy, sauces, cleaning). Same-day and next-day slots are available with free delivery kicking in around SGD 79 standard or SGD 89 same-day.

FairPrice house label is usually the cheapest branded staple slot on the platform, and Link cardholders earn Linkpoints on the transaction on top of any promo voucher. FairPrice runs monthly Wednesday deals and does not lean as hard on the double-digit sale calendar.

Shop FairPrice Online: shopback.sg/fairprice covers FairPrice Online for cashback tracking.

Cold Storage and Amazon: the other two you might consider

Cold Storage runs its own e-commerce with a premium bias: more imported dairy, European charcuterie, wines and specialty produce than FairPrice Online. Prices sit slightly above the three-way core. Amazon Fresh Singapore closed on 6 July 2026, removing one wide-catalogue option; Amazon.sg still operates but no longer runs the standalone fresh grocery service.

Category-by-category winner

Fresh produce and meat: FairPrice Online, with Cold Storage as premium alternative. Dry pantry and imported goods: RedMart. Branded snacks and packaged drinks: Shopee Supermarket. Household paper goods and cleaning: Shopee Supermarket on price, FairPrice Online on same-day slot certainty. Alcohol and wine: Cold Storage or Redmart; check delivery-slot availability, alcohol has cut-off times. Baby, formula and infant care: RedMart, then Shopee Supermarket for branded snack bundles. Specialty (halal, organic, vegan): RedMart on breadth, FairPrice Online on halal certification transparency.

Timing your online grocery orders

The Singapore online grocery e-commerce sector runs on app-based platforms accounting for "an estimated 80 per cent of the sector" per Marknteladvisors (source, 2026). Weekly staples belong on a recurring slot in the app; the sale-calendar upside is where you check ShopBack.

Weekend slots stock out fastest; book Thursday for Saturday delivery, Friday for Sunday. On sale days (9.9, 10.10, 11.11, 12.12) sitewide grocery vouchers on Shopee Supermarket unlock at midnight; RedMart vouchers via Lazada unlock the same time. FairPrice Online monthly Wednesday deals are less time-sensitive; the deal runs the full day.

When this comparison does not apply

If your weekly basket is entirely fresh (no dry pantry, no branded snacks), you are basically comparing FairPrice Online vs Cold Storage, and the three-way question does not apply. If you shop in bulk once a month for pantry only (no fresh), skip FairPrice Online and Cold Storage entirely and compare RedMart vs Shopee Supermarket on the same 20-item list.

Households in landed housing or executive condos with car ownership sometimes still find in-store FairPrice or Sheng Siong cheaper on a per-basket basis, because they can bulk-buy and skip delivery fees. Use ShopBack to compare rates only when you were going to buy online anyway.

Frequently asked questions

Is Honestbee still operating in Singapore in 2026? No. Honestbee shut its Singapore grocery operations in 2019 and has not reopened. The wide-catalogue slot is now split between RedMart, Shopee Supermarket, FairPrice Online and Cold Storage. Amazon Fresh also exited on 6 July 2026, so the field is smaller than it looks.

Which online grocery is cheapest in Singapore in 2026? It depends on category. Shopee Supermarket usually wins on branded snacks and packaged drinks; RedMart wins on dry pantry breadth and imported goods; FairPrice Online wins on fresh produce and its own house label. Cross-check three carts on a five-item list before you commit to one platform.

Is RedMart bigger than Shopee Supermarket in Singapore? RedMart (owned by Lazada) and FairPrice Online together posted combined sales exceeding SGD 800 million in 2023 according to industry tracker reports. Shopee Supermarket does not disclose Singapore-specific grocery revenue separately from Shopee Singapore GMV, but is widely considered the price-aggressive challenger.

Does RedMart still deliver same day in Singapore? Yes. RedMart offers same-day slots for orders placed before the cut-off (usually around 10 AM to 2 PM depending on postal code) and next-day slots after that. Delivery fees waive at a minimum spend of SGD 60 on most weekdays.

What did Amazon Fresh shutting down mean for Singapore online grocery? Amazon Fresh Singapore closed on 6 July 2026, removing one wide-catalogue player and pushing its imported dry-goods demand toward RedMart and Shopee Supermarket. Amazon.sg itself still operates but no longer runs the standalone fresh grocery service.

How much has the Singapore online grocery market grown since 2020? The Singapore online grocery market was valued at nearly USD 1.6 billion in 2025 and is projected to reach USD 2.96 billion by 2034, a CAGR of around 8 percent. Over 60 percent of Singaporean households now use online grocery services regularly, per Marknteladvisors industry data.

Which platform has the widest dry pantry catalogue? RedMart. Its imported dry goods, international snack range and specialty ingredient catalogue is deeper than Shopee Supermarket, especially on European pantry items, Japanese sauces and Korean instant noodles. FairPrice Online is stronger on local staples but thinner on imports.

Is Shopee Supermarket real Shopee inventory or third-party sellers? Shopee Supermarket is a curated first-party and preferred-seller shelf inside Shopee, not the general Shopee marketplace. Fulfilment is Shopee-operated and delivery windows are usually 1 to 3 days. This makes it more comparable to RedMart than to open-marketplace Shopee listings.

Does FairPrice Online carry the same catalogue as physical FairPrice? FairPrice Online carries most physical-store SKUs plus online-only bulk packs, but limited-edition promo items in-store may not appear online. FairPrice house label is fully carried online and is usually the cheapest branded staple slot on the platform.

Which platform runs the biggest 9.9 and 11.11 grocery deals? Shopee Supermarket runs the deepest sitewide grocery vouchers during 9.9 and 11.11, followed by RedMart via Lazada's 9.9 and 11.11 windows. FairPrice Online runs monthly Wednesday deals and does not lean as hard on the double-digit sale calendar.

How does ShopBack cashback work on RedMart, Shopee Supermarket and FairPrice Online? ShopBack Singapore cashback tracks on qualifying merchant transactions at RedMart (via Lazada), Shopee and FairPrice when you click through from the ShopBack app or shopback.sg before checkout in the same session. Merchant vouchers and cashback typically stack on the same order. Verify the current cashback rate on shopback.sg/{merchant-slug} before you shop.

How do I use ShopBack for online grocery in Singapore? Use ShopBack to compare rates across RedMart, Shopee Supermarket and FairPrice Online before you build your cart. Check ShopBack on the day of the sale so any upsized cashback is locked in. Activate ShopBack via the Chrome extension so every merchant click-through fires before checkout.

How long does grocery cashback take to clear on ShopBack Singapore? Grocery cashback on RedMart, Shopee and FairPrice via ShopBack Singapore typically shows as Pending in your wallet within 48 hours of order confirmation. Confirmed status usually lands within 30 to 60 days once the merchant closes the return window. Withdraw via PayNow within 1 to 2 business days once Confirmed.

Are there minimum order values on these platforms? RedMart delivery fees waive around SGD 60. Shopee Supermarket fees vary by seller and voucher stack. FairPrice Online free delivery threshold sits around SGD 79 on standard delivery and SGD 89 on same-day. Building a single larger cart usually beats splitting across two smaller ones.

What are the delivery-slot best practices for online groceries in Singapore? Book slots 2 to 3 days in advance for weekends and public holidays; weekday morning slots (9 AM to 12 PM) restock most reliably. Avoid same-day slots after 3 PM which frequently run out of stock on refrigerated items. Set a recurring weekly slot on RedMart or FairPrice Online for household staples.

Primary sources referenced

• Singapore Online Grocery Market Size Report 2026-2032, Marknteladvisors (2026)
• Singapore Online Grocery Market Share, Size & Analysis 2034, The Report Cubes (2026)
• Singapore Online Grocery Market Size, Share & Growth, MarketDataForecast (2026)
• 4 Best Grocery Delivery Apps in Singapore 2026, MissLobang
• Online Grocery in Singapore: Which is the Cheapest, SingSaver

Ready to shop online groceries

Line up your basket by category: fresh and house label on FairPrice Online, dry pantry and imports on RedMart via Lazada, branded snacks and packaged drinks on Shopee Supermarket, premium fresh on Cold Storage.

Cashback rates, merchant terms, and promo windows change. Verify the current rate on shopback.sg/{merchant-slug} before purchasing. ShopBack receives a commission when readers complete purchases through a cashback link. This commission does not vary by editorial coverage.

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