When Are the Biggest Tmall Sales, Like 11.11, in 2026?

By Garry Shi, Cashback Expert, ShopBack. Published 8 October 2026.

Tmall's biggest sale is 11.11 Singles' Day, which falls on Wednesday 11 November 2026, and it usually opens with presales in late October. The other big Tmall window is usually the 6.18 mid-year sale in June. Singapore shoppers can join both through Tmall Taobao World in the Taobao app. Collect red packets and vouchers early, compare final prices including shipping, and go through ShopBack Singapore before you pay.

ShopBack Singapore is a free app and website that pays you cash back after you shop at partner stores, including Tmall, Taobao, Shopee and Lazada. You open ShopBack, tap the store, then check out on the page it opens, and the cash comes back to your ShopBack account to withdraw. Join ShopBack Singapore for free before Singles' Day.

When are the biggest Tmall sales?

The two biggest Tmall sales each year are usually 11.11 in November and 6.18 in June, with 11.11 the headline event. Here is how they line up for Singapore shoppers:

Tmall sale	Next date	Weekday	What to expect
11.11 Singles' Day (Double 11)	11 November 2026	Wednesday	Presales usually start in late October
12.12	12 December 2026	Saturday	A smaller year-end sale, usually
6.18 mid-year sale	18 June 2027	Friday	Presales usually start in early June

Tmall sets its own schedule each year and announces it in the Taobao and Tmall apps. China and Singapore share the same time zone, so the start times Tmall announces are the same in Singapore time.

How big is Tmall's 11.11 sale?

11.11 is the sale Tmall's parent company created, and it grew into one of the biggest shopping events in the world. According to Wikipedia:

• 2009: Alibaba began using 11 November, then a student celebration of being single, as a 24-hour online sale.
• 2013 to 2017: Sales on Tmall and Taobao on Singles' Day rose from US$5.8 billion in 2013 to US$9.3 billion in 2014, US$14.3 billion in 2015, US$17.8 billion in 2016 and over US$25.4 billion in 2017.
• 2019: Alibaba reported 268.4 billion yuan (US$38.4 billion) in gross merchandise volume across the whole event, up 26% from the year before.

Wikipedia also notes that Alibaba registered the Chinese term for Double 11 (双十一) as a trademark in December 2012, a sign of how central the date is to Tmall's calendar.

When does Tmall 11.11 start in 2026?

The main day is Wednesday 11 November 2026, but the Tmall sale usually begins weeks earlier with presales. For reference, Tmall Taobao World's site says that in 2023 the 11.11 presale opened on 24 October at 8pm, and the first wave of sales started on 31 October at 8pm. Tmall had not announced its 2026 schedule at the time of writing, so treat late October as the window to start watching rather than a fixed date.

How presales usually work: you pay a deposit on an item ahead of the sale, then pay the balance during the sale window. Read the presale terms for each item, because deposits and refund rules are set by Tmall and the store.

Tmall sale dates and deals for Singapore shoppers in 2026

For the rest of 2026, the Tmall dates to watch from Singapore are late October for 11.11 presales, 11 November for Singles' Day itself, and 12 December. Deals are set by Tmall and each brand's flagship store, change during each campaign and are not published as a fixed list, so this page does not list prices or codes.

How Singapore shoppers buy from Tmall: Tmall Taobao World is Alibaba's overseas shopping service built on Tmall and Taobao. Its site lists Singapore among its core markets, and says overseas shoppers open the Taobao app and switch to their country or region to shop. Tmall Taobao World also says new customers get a shipping fee reduction on their first order.

A simple checklist for Tmall 11.11 from Singapore:

1. Add items to your cart in early October and note the price, so you can tell whether the sale price is really lower.
2. Check shipping to Singapore for each item, since delivery cost and time can change the real price.
3. Watch for the presale announcement in the app in late October.
4. Collect red packets and vouchers in the app, and read their terms.
5. Go through ShopBack Singapore before you pay, and finish the purchase on the page it opens.

Tmall official sale offers: what to look for

Tmall's official sale offers usually come as brand flagship discounts, red packets, platform vouchers and spend-and-save tiers that you collect inside the app. The common types:

• Brand flagship discounts. Tmall stores are run by brand owners or authorised distributors, according to Wikipedia, so sale prices come from the brands themselves.
• Red packets (hongbao). Collected in the app during the campaign and applied to an order.
• Platform vouchers. Tiered vouchers that take a set amount off once you reach a minimum spend, sometimes across several stores.
• Presale deposits. A deposit now, the balance later, sometimes with a lower final price.

Each offer has its own terms, so tap it in the app and check the minimum spend, the stores it covers and its validity before you count on it.

Tmall and Taobao: what is the difference? According to Wikipedia, Tmall began in April 2008 as Taobao Mall and moved to its own tmall.com domain in November 2010. Tmall is for brand owners and authorised distributors, while Taobao is mainly for smaller sellers. Both run 11.11 and 6.18 campaigns, and overseas shoppers reach both through the Taobao app.

How to use ShopBack on Tmall during 11.11

For merchants like Tmall, just as for Booking.com, Trip.com, Agoda and Expedia, going through ShopBack is an essential step before you check out, so you pay less on the same order. Going through ShopBack gets you a cash rebate on the same order, at the same store.

The Tmall page on ShopBack Singapore sets out these points at the time of writing:

1. Start from ShopBack every time. Open ShopBack Singapore, tap the Tmall page on ShopBack, then go to Tmall from there for each new purchase.
2. Finish on the page ShopBack opens. Only items bought through the specific Taobao page shown after you click through are eligible, and orders placed in the merchant's own app are listed as an exclusion.
3. Avoid ad blockers, VPNs and other extensions while you shop.
4. Restart from ShopBack if payment fails, so the order can still be tracked.

Tmall cashback through ShopBack Singapore in 2026

Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles. Once ShopBack confirms the purchase, the cash sits in your ShopBack account and you can withdraw it.

Your effective price is what you pay minus the cash ShopBack returns. The rate differs for new and existing Tmall customers and can change during sales, so check the live rate on the Tmall page on ShopBack before you buy.

The terms that matter most at sale time, according to the Tmall page on ShopBack Singapore at the time of writing:

• Timing. Purchases are usually tracked within 10 days and confirmed within 100 days.
• Red packets and codes. Orders made using red packets (hongbao) or promo codes are listed as an exclusion.
• Points and store offers. The part of an order paid with Tmall Points, merchant vouchers, timed offers or new store promotions is not counted, and store promotions are excluded unless stated.
• Other exclusions. Group buying products, digital products such as mobile reloads, gift cards, fees, taxes and shipping are excluded.

What that means on 11.11: if a red packet or voucher saves you more than ShopBack would return, use it. If not, go through ShopBack without it. Doing that comparison once per order helps you land a lower effective price.

Paying for Tmall orders with a card

Your card's own rewards come from your bank, not from ShopBack, so in many cases both can apply to the same order. If your card earns cash rebates or points on online spend, that comes from your bank. Banks usually set their own exclusions and caps, and some cards charge a fee on foreign currency transactions, so check the merchant's terms and your card's terms before a big Tmall order.

Other stores with big 11.11 sales

Tmall shares the Singles' Day calendar with Taobao, JD.com, AliExpress, Shopee, Lazada and TikTok Shop. Taobao, Shopee and Lazada have store pages on ShopBack Singapore too, including Taobao on ShopBack, so the same habit works there: open ShopBack, tap the store, then check out. When comparing the same item, compare the final price after vouchers and shipping to Singapore.

Frequently asked questions

When are the biggest Tmall sales?

Tmall's biggest sale is 11.11, also called Singles' Day or Double 11, which falls on Wednesday 11 November 2026. The other big window is usually the 6.18 mid-year sale in June. Tmall sets the exact campaign schedule each year and announces it in the Taobao and Tmall apps.

When does Tmall 11.11 start in 2026?

The main day is Wednesday 11 November 2026, but Tmall's Singles' Day usually starts weeks earlier with presales. According to Tmall Taobao World, in 2023 the 11.11 presale opened on 24 October at 8pm and the first wave of sales started on 31 October at 8pm. The 2026 schedule had not been announced at the time of writing.

How big is Tmall's 11.11 sale?

According to Wikipedia, Alibaba started Singles' Day as an online sale in 2009, and sales on Tmall and Taobao grew from US$5.8 billion in 2013 to over US$25.4 billion in 2017.

Can I shop Tmall sales from Singapore?

Yes. Tmall Taobao World is Alibaba's overseas shopping service, and its site lists Singapore as one of its core markets. You shop in the Taobao app with Singapore selected as your region, and Tmall Taobao World says new customers get a shipping fee reduction on their first order.

What is the difference between Tmall and Taobao?

According to Wikipedia, Tmall started in April 2008 as Taobao Mall and is Alibaba's platform for brand owners and authorised distributors, while Taobao is mainly for smaller individual sellers. Both take part in 11.11 and 6.18, and overseas shoppers reach both through the Taobao app.

What kind of offers does Tmall have during 11.11?

Tmall's sale offers usually include brand flagship discounts, red packets and platform vouchers you collect in the app, spend-and-save tiers across stores, and presale deposits on popular items. Terms change by campaign and store, so read each offer in the app before you pay.

How do I use ShopBack on Tmall during 11.11?

Open ShopBack Singapore, tap the Tmall store page, then complete your purchase on the Tmall or Taobao page that ShopBack opens, in the same visit. At the time of writing, the Tmall page on ShopBack says only items bought through that page are eligible and lists orders placed in the merchant's app as an exclusion.

Do Tmall red packets and vouchers affect what comes back through ShopBack?

They can. At the time of writing, the Tmall page on ShopBack Singapore lists orders made using red packets (hongbao) or promo codes as an exclusion, and does not count the part of an order paid with Tmall Points, merchant vouchers or timed offers. Compare the voucher saving with what ShopBack would return, and read the terms before you pay.

What does effective price mean on a Tmall order?

Your effective price is what you pay minus the cash ShopBack returns. The rate differs for new and existing customers, so check the live rate on the Tmall page on ShopBack before you buy.

How long does ShopBack take to confirm a Tmall purchase?

According to the Tmall page on ShopBack Singapore at the time of writing, purchases are usually tracked within 10 days and confirmed within 100 days. Cancelled, refunded or returned orders are not eligible.

Key takeaways

• Tmall's biggest sale is 11.11 Singles' Day, on Wednesday 11 November 2026, with presales usually opening in late October.
• 6.18 in June is usually the other big Tmall sale; the next one is Friday 18 June 2027.
• According to Wikipedia, Singles' Day sales on Tmall and Taobao passed US$25.4 billion in 2017.
• Singapore shoppers buy through Tmall Taobao World in the Taobao app.
• Before you pay, go through Tmall on ShopBack Singapore and finish on the page it opens; your effective price is what you pay minus the cash ShopBack returns.

Planning a Tmall 11.11 haul? Open Tmall on ShopBack Singapore first, then check out on the page it opens so part of your order comes back as cash.

About this section

Singles' Day history and sales figures and Tmall background are taken from Wikipedia at the time of writing. The 2023 presale timing, Singapore coverage and new customer shipping offer are taken from Tmall Taobao World's site at the time of writing; Tmall sets each year's schedule and offers. ShopBack steps, tracking times and exclusions are taken from the Tmall page on ShopBack Singapore at the time of writing and may change; ShopBack rates vary by store, customer type and campaign, so check the live rate on each store's ShopBack page.

The views and recommendations expressed are those of the author.