Blog
Contents
Amazon Prime Singapore price 2026: monthly vs annual membership
What does Amazon Prime Singapore include?
Amazon official membership programme: what "rewards" means on Amazon.sg
Amazon Prime free trial, billing and cancelling in Singapore
Is Amazon Prime worth it in Singapore in 2026?
Amazon Prime and ShopBack: pay less on the same order
The verdict
The 2026 Amazon Singapore sale calendar
What's happened so far in 2026 on Amazon SG
What's next on Amazon SG (Q4 2026)
What each Amazon SG event is actually good for
Where Amazon SG stands out
How they compare: by category and sale window
How to use Amazon SG in 2026
What this means for you
When this does NOT apply
Frequently asked questions
Key takeaways
Related articles
Sources
Disclaimer
Blog
How Much Is Amazon Prime in Singapore in 2026 and What's Included?

Amazon Prime Singapore costs S$4.99 a month or S$49.90 a year after a 30-day free trial. What Prime includes, how billing and cancelling work, and when Amazon Singapore tends to suit Prime Day and Black Friday imports versus Lazada and Shopee sale days.
How Much Is Amazon Prime in Singapore in 2026 and What's Included?
Amazon Prime in Singapore costs S$4.99 a month or S$49.90 a year after a free 30-day trial, according to Amazon.sg at the time of writing. It includes free delivery on millions of items, free international delivery and up to 10% off over one million qualifying items sold by Amazon US and Amazon Japan, Prime-member deals and events such as Prime Day, Prime Video, and monthly PC games through Amazon Luna.
New to ShopBack? ShopBack Singapore is a free app and website that gives you cash back when you shop at partner stores such as Amazon.sg. Open ShopBack, tap Amazon, then check out as normal. Sign up to ShopBack Singapore for free.
Amazon Prime Singapore price 2026: monthly vs annual membership
Amazon.sg lists two Prime plans at the time of writing: Prime Monthly at S$4.99 a month and Prime Annual at S$49.90 a year, both after a free 30-day trial. Twelve monthly payments come to S$59.88, so the annual plan is S$9.98 cheaper over a full year, which works out to about S$4.16 a month.
| Plan | Price on Amazon.sg | Cost over 12 months | Best for |
|---|---|---|---|
| Prime Monthly | S$4.99 a month | S$59.88 | Trying Prime, or using it mainly around sale events |
| Prime Annual | S$49.90 a year | S$49.90 | Regular Amazon.sg shoppers and Prime Video viewers |
Both plans renew automatically. When your trial or membership period ends, Amazon charges for the next period, according to its Prime page, so set a reminder if you only want Prime for one event.
What does Amazon Prime Singapore include?
Prime in Singapore bundles delivery, deals and entertainment benefits, according to Amazon.sg at the time of writing.
- Free delivery: free delivery on millions of items marked as Prime eligible.
- Free international delivery: free international delivery and up to 10% off over one million qualifying items sold by Amazon US and Amazon Japan.
- Member deals: exclusive Prime member deals and shopping events like Prime Day.
- Prime Video: popular movies and shows, new releases and Amazon Originals on your devices.
- Amazon Luna: PC games to discover and claim each month.
Benefits and eligible items change from time to time, so check the Prime page on Amazon.sg for the current list before you sign up.
Amazon official membership programme: what "rewards" means on Amazon.sg
On Amazon.sg, the official paid membership is Amazon Prime, and its rewards are delivery, deals and entertainment benefits rather than a points balance. If you search for Amazon membership rewards in Singapore, Prime is the programme Amazon itself promotes on its Prime page, with the price, trial and benefits listed above.
That matters when you are working out value. A Prime benefit only saves you money if you use it: free delivery on orders you would have paid shipping on, the US and Japan discount on items you would have bought anyway, or Prime Video in place of another streaming plan.
Amazon Prime free trial, billing and cancelling in Singapore
You can try Prime free for 30 days on Amazon.sg if you have not been a member in the last 12 months, and your account needs a current, valid credit card to start the trial. According to Amazon's Prime page at the time of writing:
- The trial is free for 30 days, then the plan you picked is charged automatically.
- You can cancel a Prime membership you signed up for directly at any time from Your Account.
- Paid members who have not used their benefits are eligible for up to a full refund of the current membership period.
Is Amazon Prime worth it in Singapore in 2026?
Prime is usually worth it in Singapore if you order from Amazon.sg regularly, buy from Amazon US or Amazon Japan, or would watch Prime Video anyway; at S$49.90 a year the annual plan costs about S$4.16 a month. It is less useful if you mostly buy groceries, fashion or everyday household items, where many shoppers compare Shopee and Lazada first.
A quick way to decide:
- Count your orders. If free delivery saves you more than about S$4 a month in shipping, Prime Annual covers its cost on delivery alone.
- Add the extras you would use. Prime Video and Amazon Luna games only count if they replace something you would pay for.
- Time a trial. Starting the 30-day trial before a Prime event lets you use member deals, then decide.
Other online marketplaces Singapore shoppers compare with Amazon.sg include Shopee, Lazada, Taobao and Qoo10.
Amazon Prime and ShopBack: pay less on the same order
For merchants like Amazon, just as with Booking.com, Trip.com, Agoda and Expedia, going through ShopBack is an essential step before you check out, so you pay less on the same order. Prime lowers delivery costs; ShopBack lowers the price of the order itself.
Before you check out, go through ShopBack to get a post-purchase discount on the order. Cashback lowers what you actually pay for an order. It comes back as cash, so it works like a discount on the price, not like points or miles.
The live Cashback rate and eligible categories are on the Amazon page on ShopBack, so check it before you pay.
- Open the ShopBack Singapore app or website.
- Tap Amazon on ShopBack and shop from there.
- Check out in the same session, with Prime delivery applied as usual.
- Once Amazon confirms the order, the cash is added to your ShopBack account.
If you are comparing where to shop across Amazon, Shopee, Lazada and Taobao, the same routine applies to each partner store: open ShopBack, tap the store, then check out.
Prime is one part of the picture. The other is timing: each platform tends to have its strongest sale windows, so here is how Amazon SG fits the 2026 calendar.
The verdict
For Singapore shoppers in 2026, Amazon SG tends to suit two windows best: Prime Day (July) for Amazon devices (Echo, Fire, Kindle, Ring), and Black Friday SG (November 27, 2026) for imported books, niche electronics and international brands. For local electronics, home appliances and everyday household items, compare with Lazada and Shopee 11.11 offers too. Amazon Prime at S$4.99 a month or S$49.90 a year (Amazon SG) makes most sense if you order from Amazon SG regularly.
Open ShopBack, tap Amazon, then check out. Signing up is free.
Compare prices across Shopee, Lazada and Amazon Singapore during the sale preview window, then open ShopBack, tap the store and check out so the order tracks on ShopBack before you pay.
The 2026 Amazon Singapore sale calendar
| Month | Sale event | 2026 dates | Categories to check on Amazon SG | Discount depth (editorial estimate, varies by item) |
|---|---|---|---|---|
| January | New Year clearance | Jan 1 to 31 | Amazon devices, holiday overstock | 15% to 35% off |
| March | 3.3 Sale window | Mar 3, 2026 | Small; Amazon SG participates lightly | 10% to 25% off |
| June to July | GSS window + Prime Day | Jun to Jul 2026 | Amazon devices (Echo, Fire, Kindle, Ring), imported electronics | 20% to 50% off (Prime Day peak) |
| September | 9.9 window | Sep 9, 2026 | Imported goods; compare local items on Lazada and Shopee | 10% to 25% off |
| October | 10.10 window | Oct 10, 2026 | Imported skincare, beauty | 15% to 30% off |
| November | 11.11 + Black Friday SG + Cyber Monday | Nov 11 + Nov 27 + Nov 30, 2026 | Imported books, international brands, cross-border electronics (Black Friday SG peak) | 20% to 50% off (Black Friday SG peak) |
| December | 12.12 + Post-Christmas | Dec 12 to 31, 2026 | Small; Lazada and Shopee win for gifting | 15% to 30% off |
What's happened so far in 2026 on Amazon SG
- Prime Day 2026 (July window): Prime Day ran in July for Prime members. Amazon devices (Echo, Fire TV, Kindle, Ring) are usually among the most discounted items in this window, and imported electronics and household goods are worth checking too.
- 6.6 and GSS window (June to July): The Great Singapore Sale period overlaps with mid-year platform sales, so it pays to compare Amazon SG with Lazada and Shopee.
- 3.3 Sale (March): A double-date sale led mainly by Lazada and Shopee.
- 9.9 window (September): Mainly a Lazada and Shopee event. Amazon SG was worth checking for imported niche items.
What's next on Amazon SG (Q4 2026)
- October 10 (10.10 window): Beauty and lifestyle. Amazon SG competitive on imported skincare and international beauty brands.
- November 11 (11.11 Singles Day): Lazada and Shopee run their biggest platform sales, with wide ranges in local electronics, household and fashion. Amazon SG is worth checking for imported books and Amazon devices.
- November 27 to 30 (Black Friday SG + Cyber Monday): Often a strong Amazon SG window for imported goods. Books, international electronics and cross-border brands are the categories to watch. Prime delivery is free on eligible items.
- December 12 (12.12 Year-end): Mainly a Lazada and Shopee event, popular for gifting.
- Post-Christmas (Dec 26 to 31): Boxing Week on unsold imported holiday stock.
What each Amazon SG event is actually good for
Prime Day (mid-July 2026 window), Amazon devices peak
Often the strongest window of the year on Amazon devices (Echo, Fire TV, Kindle, Ring). Also worth checking for imported household goods and Prime-only cross-border items. Good to buy on Amazon SG: Amazon devices, imported audio, Prime-exclusive brand launches. Compare first: local TVs, laptops and appliances, which also see big offers on Lazada and Shopee 11.11.
Black Friday SG (November 27, 2026), imports peak
Often a strong window on Amazon SG for imported books, international electronics and cross-border brands, with free Prime delivery on eligible items. Good to buy on Amazon SG: English books, imported audio, niche international electronics, cross-border branded goods. Compare first: local household goods, fashion and small appliances, which Lazada and Shopee also discount that weekend.
11.11 (November 11, 2026), a Lazada and Shopee peak
Lazada and Shopee run their biggest platform sales, with wide ranges in local electronics, household and fashion. Compare on Lazada and Shopee: TVs, laptops, appliances, fashion, everyday household. Check Amazon SG for: imported books and niche international brands.
12.12 (December 12, 2026), gifting season
Lazada and Shopee run large 12.12 sales popular for gifting. Amazon SG is worth checking for imported gifts and books.
Where Amazon SG stands out
Amazon SG's catalogue strength is in cross-border inventory, including items sold by Amazon US and Amazon Japan that Prime members can have delivered free when they qualify. Delivery times vary by item and seller on every platform, so check the estimate at checkout. For items widely sold by local sellers on Shopee Mall or LazMall, it's worth comparing prices directly.
A common Amazon SG use case in 2026: imported books, Amazon devices and international brands that are harder to find locally.
How they compare: by category and sale window
| Category | Best window on Amazon SG | Amazon SG vs Lazada/Shopee | Notes |
|---|---|---|---|
| Books (English, imported) | Black Friday SG (Nov 27) | Often competitive on Amazon | Niche titles can be easier to find on Amazon |
| Amazon devices (Echo, Fire, Kindle) | Prime Day (July) | Sold by Amazon | Often the biggest offers of the year |
| Local electronics (major brands) | Compare | Lazada and Shopee 11.11 worth checking | Compare the same model |
| Phone accessories | Compare | Local sellers on Shopee/Lazada often competitive | Compare the same item |
| Household goods | Compare | Shopee and Lazada worth checking | Compare unit prices |
| Skincare (imported international) | 10.10 or Black Friday SG | Compare Lazada Mall + Amazon SG | Compare the same product size |
| Niche sports/hobby gear | Black Friday SG | Range can be wider on Amazon | Check stock on all three |
| Cross-border imports | Black Friday SG | Often competitive on Amazon SG | Free Prime international delivery on qualifying items |
How to use Amazon SG in 2026
Use Amazon SG when the item is not readily available locally or is an international brand you want from Amazon itself. Time major Amazon SG purchases to Prime Day (July) or Black Friday SG (November 27), and compare with Lazada and Shopee for local categories, especially on 11.11.
| Scenario | Best sale day | Use Amazon SG | Use Lazada/Shopee | Reason |
|---|---|---|---|---|
| English book not on Shopee | Black Friday SG (Nov 27) | Yes | Check | Wide English book range on Amazon |
| Amazon device (Echo, Kindle) | Prime Day (July) | Yes | Check | Often the biggest offers of the year |
| Branded skincare (imported) | 10.10 or Black Friday SG | Check | Prefer | Compare Lazada Mall + Amazon SG |
| TV, laptop, appliance | 11.11 (Nov 11) | Check | Prefer | LazMall and Shopee Mall run big 11.11 offers |
| Household goods | Any payday, 9.9, 12.12 | Check | Prefer | Wide everyday range |
| Fast delivery needed | Any | Check | Check | Compare the delivery estimate at checkout |
| Generic home goods | Any | Check | Prefer | Many local sellers to compare |
| Niche hobby item (specific camera filter) | Black Friday SG | Yes | Check first | Amazon SG more likely to have the SKU |
What this means for you
Going through ShopBack lowers the effective price of an eligible Amazon SG order; the live rate is on the Amazon page on ShopBack. That can narrow the gap when Amazon's price is close to local alternatives.
Amazon SG earns a slot in your toolkit for specific purchase types such as imports, Amazon devices and cross-border buys.
An illustrative trade-off: a branded supplement at S$45 on Amazon SG with Prime delivery against S$38 from a marketplace seller you have not used before. Paying more may be worth it if you value buying from a seller you already trust; if you have bought from the other seller before with no issue, the S$7 saving may suit you better.
When this does NOT apply
- Groceries and perishables: Compare Amazon Fresh with FairPrice Online, RedMart and GrabMart on price and delivery slot before you order.
- Fast fashion and clothing: Shopee and Lazada carry a wide range of local fashion sellers, so compare there too.
- Heavily discounted sale periods on Lazada/Shopee (11.11, 9.9, 12.12): Platform vouchers and sale pricing make Lazada and Shopee particularly competitive. Compare Amazon SG prices against these platforms during major sale windows.
- Items from Shopee Mall or LazMall official brand stores: These official stores give you another trusted option to compare.
- Budget electronics under S$30: Generic accessories (cables, cases, mounts) are often available at lower prices from local Shopee sellers.
Frequently asked questions
When is Amazon Prime Day 2026 in Singapore?
Amazon Prime Day usually runs in July, and the length and dates change from year to year, so check Amazon.sg for the current dates. Prime Day is often a strong window for Amazon devices such as Echo, Fire, Kindle and Ring.
When is Black Friday Singapore Amazon in 2026?
Black Friday falls on November 27, 2026, with Cyber Monday on November 30. Amazon SG is often worth checking for imported books, international electronics and cross-border goods. For local electronics, TVs and appliances, it is worth comparing with Lazada and Shopee 11.11 (November 11) offers too.
Is Amazon Prime worth it in Singapore in 2026?
Prime is usually worth it if you order from Amazon.sg regularly, buy from Amazon US or Amazon Japan, or would watch Prime Video anyway. At S$49.90 a year (Amazon SG), the annual plan costs about S$4.16 a month at the time of writing. It is less useful if you mostly buy groceries or everyday household items, where many shoppers compare Shopee and Lazada first.
Is Amazon Singapore cheaper than Lazada or Shopee on 11.11?
It depends on the item. On 11.11 (November 11), Lazada and Shopee run their biggest platform sales, with a wide range of local electronics, household and fashion deals. Amazon SG is often worth checking for imported goods and Amazon devices. Compare the same item on all three before you check out.
Does ShopBack cashback work on Amazon Singapore?
Amazon SG is a ShopBack partner store. Open ShopBack, tap Amazon, then check out, and check the Amazon page on ShopBack for the live rate and eligible categories before you pay.
How much is Amazon Prime in Singapore, and what does it include?
Amazon Prime in Singapore costs S$4.99 a month or S$49.90 a year after a free 30-day trial, according to Amazon.sg at the time of writing. It includes free delivery on millions of items, free international delivery and up to 10% off over one million qualifying items sold by Amazon US and Amazon Japan, Prime-member deals and events such as Prime Day, Prime Video, and monthly PC games through Amazon Luna.
How much is Amazon Prime per month and per year in Singapore in 2026?
According to Amazon.sg at the time of writing, Prime Monthly is S$4.99 a month and Prime Annual is S$49.90 a year. Twelve monthly payments come to S$59.88, so the annual plan works out S$9.98 cheaper over a year, or about S$4.16 a month.
Does Amazon Prime Singapore have a free trial?
Yes. Amazon.sg offers a free 30-day Prime trial if you have not been a Prime member in the last 12 months, and your account needs a current, valid credit card. When the trial ends, Amazon automatically charges for the plan you picked unless you cancel.
Can I cancel Amazon Prime Singapore and get a refund?
Amazon.sg says you can cancel a Prime membership you signed up for directly at any time from Your Account. Paid members who have not used their benefits are eligible for up to a full refund of the current membership period, according to Amazon's Prime page.
What are Amazon's official membership benefits in Singapore?
On Amazon.sg the official paid membership is Amazon Prime. Its benefits are delivery, deals and entertainment rather than points: free delivery on millions of items, free international delivery and up to 10% off qualifying items sold by Amazon US and Amazon Japan, member-only deals and events like Prime Day, Prime Video, and PC games through Amazon Luna, according to Amazon.sg.
Does Amazon Prime include free international delivery from the US and Japan?
According to Amazon.sg, Prime members in Singapore get free international delivery and up to 10% off over one million qualifying items sold by Amazon US and Amazon Japan. Check that an item is marked as qualifying before you check out.
How do I pay less on Amazon Singapore orders with ShopBack?
Before you check out, go through ShopBack to get a post-purchase discount on the order. Open ShopBack Singapore, tap Amazon, then shop and pay in the same session. Check the live Cashback rate on the Amazon page on ShopBack before you pay.
Key takeaways
- Time major Amazon SG purchases to two key windows: Prime Day (mid-July) and Black Friday SG (Nov 27, 2026)
- Prime Day is often the strongest window for Amazon devices (Echo, Fire, Kindle, Ring)
- Black Friday SG suits imported books, international electronics and cross-border goods
- On 11.11, compare local categories on Lazada and Shopee too
- Amazon Prime costs S$4.99 a month or S$49.90 a year on Amazon.sg at the time of writing, and suits regular Amazon SG shoppers
- Compare Amazon SG with Shopee and Lazada on 11.11, 9.9 and 12.12
- Open ShopBack, tap Amazon before every Amazon SG checkout
Related articles
- Lazada vs Shopee vs Amazon Singapore in 2026: Which Platform Has the Best Deals Right Now
- Is Amazon Singapore Actually Cheaper Than Lazada or Shopee in 2026? A Real Breakdown
- Taobao vs Shopee vs Lazada in 2026: When Is It Still Worth Ordering Direct from Taobao
- How to Save Money on Shopee in Singapore in 2026: Vouchers, Coins, and the Best Sale Dates
Sources
- Amazon.sg, official Singapore site (catalogue, Prime Day, Black Friday SG, fulfilment, returns)
- Amazon Prime Singapore, membership and pricing (S$4.99/month or S$49.90/year as of 2026)
- Lazada Singapore, official site (11.11, LazMall electronics)
- Shopee Singapore, official site (11.11, local seller marketplace, Shopee Mall)
Note: Category-level price comparisons, event-by-event calls, and discount-depth ranges are editorial assessments of typical pricing patterns, not exhaustive measured data. Live prices vary by item, seller, and promotion. Prime Day dates move year to year; verify with Amazon.sg before assuming a specific window.
Disclaimer
The views and recommendations expressed in this article are those of the author.
Prices, rates, cashback percentages, subscription fees, promotions, and availability are subject to change without notice. The figures in this article are illustrative only and based on information available at the time of writing. Please verify all details directly with the relevant platforms and providers before making any decisions.
This article is intended for general informational purposes only and should not be considered professional, financial, or travel advice.
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