FairPrice Online

FairPrice Online is the online store of Singapore's largest home-grown supermarket, so build your basket, then check out through ShopBack before you pay, where ShopBack Cashback works like a discount, only easier than a promo code. You can shop at FairPrice Online or via the FairPrice app. It covers fresh, groceries, household, baby, beauty, and electricals. Delivered island-wide or collected in-store, with house brands and Scan & Go in the app.

A Singapore social enterprise spanning supermarket formats (standard, premium, hypermarket, transit top-up), 24-hour convenience, pharmacy, and food courts. The group sits under one shared loyalty programme so points and perks generally carry across formats. Terms are subject to change.

Fruits, Vegetables, Meat, Seafood, Eggs, Dairy, Tofu and Tau Pok, Bread and Bakery.

Rice, Noodles, Cooking oil, Sauces and condiments, Canned and preserved, Spices, Asian cooking pastes (sambal, rempah, laksa).

Frozen vegetables, Dim sum, Dumplings, Ice cream, Frozen seafood, Frozen meat, Frozen roti and prata.

Laundry, Cleaning, Tissue and paper, Kitchenware, Storage, Pest control.

Formula, Diapers, Wipes, Baby food, Toiletries, Toys.

Halal-certified ranges run across fresh meat, ready meals, snacks, and pantry, with tagged listings online and dedicated meat counters at most full-format stores. Handling typically follows certification requirements end-to-end, though shoppers can still check pack labels to be sure.

CNY (Mandarin oranges, bak kwa, pen cai), Hari Raya (lemang, rendang ingredients, kuih, hampers), and Mid-Autumn (mooncake pre-orders, pomelo) drive sharp demand spikes. Pre-order windows typically open weeks ahead and tighten quickly, so booking early is the safer move for headline items.

Chilled and frozen items are packed with insulation and ice packs to limit warming on the journey. Singapore's heat still means morning or evening slots may suit chilled, frozen, and leafy items better than midday windows. Unpack and refrigerate promptly on arrival.

Same-day and next-day 2-hour windows run island-wide; slots fill faster on weekends, public-holiday eves, and festive periods. Fees vary by slot type and basket size, so booking earlier in the week generally gives more choice. See checkout for current rates.

Order online and collect from selected stores at a chosen time. It is a useful option when delivery slots are tight or you prefer to skip delivery fees. Bring your order confirmation when you head to the pick-up counter.

Out-of-stock items may be substituted with a similar product or refunded if you decline at delivery. Non-perishables are typically returnable in original packaging; perishables go via refund or replacement on quality issues. Check current procedures.

Yes for most baskets. FairPrice (standard) covers everyday essentials at value pricing, Gold sits at the premium end across pantry and dairy, and Pasar leads fresh produce, meat, eggs, and seafood. Swapping branded staples for the house equivalent is one of the simplest ways to trim a regular shop.

Linkpoints are the FairPrice Group's reward dollars, earned on group spend and used to offset bills at checkout. Yuu is a separate cross-merchant rewards app that has linked with the group at various points. Mechanics and partner lists change, so check live terms.

App-exclusive e-coupons and personalised vouchers refresh regularly inside the FairPrice app. Clip them in-app before checkout to apply the discount, and note that some may require a minimum spend. New offers tend to drop alongside weekly promos.

Start from the FairPrice Online page on ShopBack Singapore, then shop and check out on fairprice.com.sg. Part of what you spend comes back as Cashback, and the live rate is shown on the FairPrice Online page on ShopBack.

Linkpoints, Yuu (where applicable), weekly promos, e-coupons and house-brand swaps are the main ways FairPrice lets you cut the cost of a basket. Check eligibility per campaign, as some promos exclude certain SKUs or payment methods. Open ShopBack Singapore before you check out so part of what you spend comes back as Cashback.

Generally yes for everyday Singapore baskets. House brands and controlled-basket staples are regarded as value picks, and going through ShopBack before you check out means part of what you spend on regular baskets comes back as Cashback.

For online grocery baskets in Singapore, FairPrice Online on fairprice.com.sg is typically the value default across a mixed basket of fresh, pantry, frozen, and household, driven by Value Deals rotations, housebrand pricing (FairPrice, Gold, Pasar), and LinkPoints on group spend. Sheng Siong Online can undercut on selected dry-goods promotions but carries a narrower range online. Cold Storage Online skews premium and cross-shops on imported and specialty ranges. RedMart offers competitive multipack economics on packaged goods. Activate ShopBack Singapore before clicking through to fairprice.com.sg so part of what you spend comes back as Cashback, and see the current Cashback rate on the ShopBack FairPrice Online page.

FairPrice Online typically issues its own promo codes around new-customer signup, minimum-basket thresholds, first-time app downloads, and headline sale windows (National Day, GSS, 11.11, 12.12, CNY). Codes are commonly single-use per household with short expiry and often exclude alcohol, tobacco, infant formula stage 1 and 2, and gift cards. ShopBack Cashback works like a discount, only easier than a promo code: go through ShopBack Singapore before you pay.

The most consistent FairPrice Online delivery savings come from booking early-week off-peak 2-hour slots (Tuesday to Thursday mornings and midday windows are typically lower cost than weekend and public-holiday-eve slots), hitting the current free-delivery basket minimum, and using Click and Collect at a nearby FairPrice or FairPrice Finest store to skip the delivery fee entirely. Delivery-fee waivers occasionally appear as an in-app perk for FairPrice On users and for larger baskets. See checkout for the current fee structure and activate ShopBack Singapore in-browser before completing checkout on fairprice.com.sg.

FairPrice housebrand SKUs typically sit meaningfully below the equivalent national-brand price on the same pack size, and swapping branded staples across rice, cooking oil, milk, eggs, tissue, laundry, and pantry basics is the single simplest way to trim a weekly Singapore grocery shop. FairPrice (standard) covers everyday value across most aisles, FairPrice Gold sits at the premium tier on pantry and dairy, and Pasar leads fresh produce, meat, eggs, and seafood. Route the swap through fairprice.com.sg with ShopBack Singapore activated before checkout so part of what you spend comes back as Cashback.

FairPrice Value Deals is the rotating everyday-value promotion across selected pantry, fresh, household, and personal care SKUs, published in the FairPrice weekly catalog and refreshed in-store, on fairprice.com.sg, and inside the FairPrice app. The catalog typically leans into rice, cooking oil, milk, canned goods, and household staples during ordinary weeks and expands during CNY, Hari Raya, National Day, and year-end windows. Pair Value Deals SKUs with housebrand swaps and cart minimums for free delivery, then activate ShopBack Singapore before checking out on fairprice.com.sg.

For online rice in Singapore across common formats (jasmine, basmati, Thai fragrant, brown, glutinous), FairPrice Online is typically the value default, with FairPrice housebrand jasmine and Thai fragrant rice sitting below equivalent national-brand pricing on 5 kg and 10 kg packs. Sheng Siong Online can undercut on specific weekly rice promotions and multibuy formats. Cold Storage Online and RedMart both stock premium and imported ranges (SunRice, Golden Phoenix, Songhe) at higher price points. For a routine rice restock, fairprice.com.sg with ShopBack Singapore Cashback activated before checkout is a dependable value route.

For online fresh produce (fruits, vegetables, herbs) in Singapore, FairPrice Online paired with the Pasar housebrand line typically wins value on staples like leafy greens, tomatoes, potatoes, onions, garlic, and common local fruits. Sheng Siong Online competes on price for daily fresh but has a narrower online SKU range. Cold Storage Online and RedMart skew toward imported and specialty ranges (organic, exotics, European produce) at premium price points. For weekly fresh restocks in tropical heat, book a morning slot on fairprice.com.sg for cold-chain safety and activate ShopBack Singapore before checkout to earn Cashback on the produce basket.

FairPrice Online is typically the mixed-basket value default in Singapore, with the broadest online SKU range, the deepest housebrand line (FairPrice, Gold, Pasar), LinkPoints on group spend, and island-wide 2-hour delivery slots. Sheng Siong Online undercuts selectively on weekly promotions and multibuy dry-goods formats but runs a narrower online range and thinner delivery scheduling. Cold Storage Online is the premium tier, cross-shopped for imported ranges, European and Japanese specialty, and organic. For a shopper optimising value across a weekly mixed basket, fairprice.com.sg plus ShopBack Singapore Cashback is the reliable default; for specific dry-goods promos, a quick check on Sheng Siong Online is worth a minute.

LinkPoints are the FairPrice Group's loyalty currency accrued on eligible group spend (FairPrice supermarkets, FairPrice Finest, FairPrice Xtra, FairPrice Xpress, Cheers, Unity Pharmacy, Kopitiam, and fairprice.com.sg). At checkout on fairprice.com.sg, sign in with the linked NTUC PLUS! or FairPrice account, then choose to redeem LinkPoints toward the order total, typically in fixed-value increments. Redemption terms and increments are set by FairPrice and can change, and the live redemption rate shows at checkout.

FairPrice On is the FairPrice mobile app, covering online grocery, Scan and Go in-store, weekly catalog and Value Deals browsing, personalised e-coupons, LinkPoints management, and delivery or Click and Collect booking. For most Singapore households doing regular FairPrice shopping, the app pays off through app-only e-coupons and personalised offers refreshed weekly, faster reorder from history, and Scan and Go for skipping supermarket queues. For online-only shoppers, fairprice.com.sg covers most of the same ground; the app's incremental value is stronger for shoppers who also visit stores in person. Route the online purchase through ShopBack Singapore before checkout to earn Cashback.

PLUS! is the FairPrice Group's NTUC-linked membership scheme, tied to a linked NTUC PLUS! or Union member account. Benefits typically include LinkPoints earn on group spend, member-exclusive prices flagged on selected SKUs in-store and on fairprice.com.sg, occasional member-only LinkPoints campaigns, and access to seasonal member vouchers. Union members can access additional NTUC member-only rebates. Terms are set by FairPrice and NTUC Link and can change. Activate ShopBack Singapore before clicking through to fairprice.com.sg.

FairPrice publishes weekly and monthly promotional catalogs across pantry, fresh, household, and personal care, refreshed on fairprice.com.sg, in the FairPrice app, and in physical store leaflets. Catalog SKUs include Value Deals rotations, brand-partner promotions, member-exclusive prices for PLUS! or Union members, and multibuy bundles (buy 2 save more, buy 3 for a set price). The catalog cadence tightens around CNY, Hari Raya, National Day, Mid-Autumn, and year-end 11.11 and 12.12 windows. Preview the catalog in-app before placing the online order and activate ShopBack Singapore in-browser before checkout on fairprice.com.sg so part of what you spend comes back as Cashback.

National Day (early to mid August) and Great Singapore Sale (typically June to July) are two of the deeper FairPrice Online promotional windows of the SG grocery calendar, alongside CNY (January to February), Hari Raya (varies by lunar calendar), Mid-Autumn (September), and year-end 11.11 and 12.12. Typical shapes: percentage off selected categories, PLUS! member-exclusive prices, expanded Value Deals catalog, LinkPoints campaigns on group spend, and free-delivery basket-minimum campaigns. During National Day and GSS, the sale price is what you pay at checkout. Going through ShopBack before you pay is an essential step, and part of what you spend comes back as Cashback. Check the rate shown on ShopBack's FairPrice Online page before you buy. For a deeper look, see National Day 2026 Singapore Promo Tracker: OG, Cheers, Giant, FairPrice Live Now.

Yes. On your phone, tap through the FairPrice Online tile in the ShopBack Singapore app or on ShopBack mobile web to open fairprice.com.sg, then complete checkout there. The current FairPrice Online Cashback rate is shown on the ShopBack FairPrice Online page.

Yes. On desktop Chrome, the Cashback Buddy extension from ShopBack Singapore detects fairprice.com.sg and prompts you to activate Cashback before checkout. You can sign in to your Linkpoints account at checkout as usual.

Go through ShopBack Singapore before you pay and the Cashback tracks to your ShopBack account. Open the FairPrice Online page or tile and tap through to fairprice.com.sg to check out.

Not across the board: Sheng Siong is often a little cheaper on many everyday staples and fresh items, while NTUC FairPrice can come out cheaper once its housebrand lines, weekly promotions and LinkPoints are used. Shoppers who buy mostly branded staples in store and live near a Sheng Siong usually pay less there. Shoppers who lean on FairPrice housebrands, want home delivery, or collect LinkPoints across the FairPrice Group can close or reverse the gap. The fairest test is to price your own regular basket at both, item by item. The full breakdown is in our Singapore groceries comparison. Check the Cashback rate on the ShopBack FairPrice Online page and activate it before you check out online.

It depends on the basket: Sheng Siong is often cheaper on branded staples and fresh produce bought in store, while FairPrice tends to win when you switch to its housebrand range and time purchases to its promotions. Budget-first shoppers with a Sheng Siong nearby may save most there. Busy households who want delivery or Click and Collect, a broad online range and LinkPoints usually find FairPrice Online the better fit overall, even where a few items cost more. Pricing your ten most-bought items at both is the quickest way to decide. See our Singapore groceries comparison for the full picture. Check the Cashback rate on the ShopBack FairPrice Online page and activate it before you check out online.

FairPrice runs discount schemes on set days of the week: 3% for Pioneer Generation cardholders on Mondays, 2% for seniors aged 60 and above on Tuesdays, 3% for Pioneer and Merdeka Generation cardholders on Wednesdays, and a CHAS discount for CHAS Blue cardholders on Thursdays and CHAS Orange cardholders on Fridays, with the CHAS rate and validity period set by FairPrice for each campaign. The discounts are capped at a daily spend limit per customer, and in store the cardholder must be present, with the discount applied when you scan the Pay / Earn QR code after updating your profile through Myinfo. On FairPrice Online, only the CHAS discounts apply at checkout. Link members in these groups still earn Linkpoints as well as the discount. For FairPrice Online orders, go through ShopBack before you check out and see the live rate on this page. read more

Trust lists its Link credit card with no annual fee for NTUC Union members. Trust advertises up to 21% savings in Linkpoints at FairPrice Group, including FairPrice Online, FairPrice supermarkets, Unity, Cheers and Kopitiam, when you use the credit card and meet a minimum spend on Visa transactions outside FairPrice Group, with lower headline savings on the debit card. Linkpoints redeem at 100 Linkpoints to S$1. How you pay and going through ShopBack are separate steps, so on FairPrice Online open ShopBack before you check out and see the live rate on this page. read more

For regular FairPrice shoppers it is usually worth signing in, but the base return is modest. Link Rewards earns 0.50 Linkpoints for every S$1 spent at FairPrice supermarkets, FairPrice Finest, FairPrice Xtra, FairPrice Online, FairPrice Xpress, Unity and selected Cheers stores, and 100 Linkpoints offset S$1, so the base return is roughly 0.5% of spend. The value climbs through the FairPrice Group app, which carries app-exclusive rewards from 20 Linkpoints and more benefits for higher quarterly spend across FairPrice Group, through NTUC and Link member deals in store, and through the Trust Link card, which earns more Linkpoints at FairPrice Group. For FairPrice Online orders, going through ShopBack before you check out is an essential step; see the live rate on this page.

Yes. Opening ShopBack Singapore before you check out on FairPrice Online works the same way as before you book flights or hotels. Open the FairPrice Online page on ShopBack Singapore and tap through to fairprice.com.sg to complete the order, so you pay less on the same basket. Check the live rate on this page.

Your effective price is what you pay for the order minus the cash ShopBack returns. The cash comes back after the order is finalised, and because it is cash, not points, it works like a discount on the basket rather than a reward you have to redeem. Refunded or declined items are taken out of the amount it is worked out on. Check the live rate on this page before you check out.