New Balance

New Balance is a running-first sportswear brand covering serious running (SC Elite, FuelCell, Fresh Foam X), lifestyle sneakers (990 series, 574, 550, 327, 2002R, 9060), training, apparel, kids and accessories. In Singapore, direct sales run through newbalance.com.sg plus physical stores at ION Orchard, VivoCity, JEM and Suntec (verify current locations on newbalance.com.sg).

New Balance retains a serious running-shoe identity that most lifestyle-first competitors have moved away from. FuelCell SC Elite v4 is the carbon-plated marathon shoe, FuelCell Rebel v5 is the lighter uptempo daily, Fresh Foam X 1080v14 is the cushioned daily trainer. On the lifestyle side, the 990 series (990v3, 990v5, 990v6) remains the flagship Made in USA silhouette, and the 550 revival, 2002R and 9060 sit as the modern chunky-retro trio. The Made in USA and Made in UK premium ranges (990v6, 991v2, 993, 1500, 998, Made in UK 991) are a distinctive provenance layer in the premium-lifestyle sneaker segment.

Running apparel, socks, caps and basics tend to sit at the deepest baseline discount on newbalance.com.sg outside sale windows. Lifestyle sneakers (574, 327, standard 550 colourways) participate in the standard sale calendar with regular markdowns. Made in USA (990v6, 991v2, 993, 1500, 998) and Made in UK premium ranges rarely go on deep discount and typically hold retail. Collab drops (Aime Leon Dore, JJJJound, Salehe Bembury, Miu Miu, thisisneverthat) launch at fixed retail and are usually excluded from sale mechanics.

New Balance Singapore participates in the standard SG e-commerce sale calendar on newbalance.com.sg: 6.6, 7.7, 8.8, 9.9, 10.10, 11.11 Mega Sale, Black Friday, Cyber Monday, 12.12, Christmas and Boxing Day, plus Chinese New Year. Great Singapore Sale (June to August) and mid-season sales layer additional markdowns. Depth varies by category, so previewing the newsletter and carting a wishlist the day before is a low-cost way to lock in comparisons.

11.11 Mega Sale is typically New Balance Singapore's deepest annual window on newbalance.com.sg, running alongside the year-end clearance through November and December. 12.12 follows with similar site-wide mechanics and Christmas-run continuation. MyNB members generally get earlier access to sale-window pricing.

Great Singapore Sale runs roughly June to August and overlaps with the 6.6, 7.7 and 8.8 e-commerce mid-year windows. New Balance Singapore participates on newbalance.com.sg with running apparel, lifestyle 574 and 327 colourways and select Fresh Foam X 880 discounts typically leading the depth. Hero SC Elite race-day shoes, current-generation 990v6 and Made in USA and Made in UK ranges usually hold retail.

The Made in USA (990 series current build, 991v2, 993, 1500, 998) and Made in UK (991 series) premium ranges rarely go on deep discount and typically hold retail across the year. The most reliable markdowns land during 11.11, Black Friday and end-of-year clearance on heritage colourways, plus MyNB member sale events. Route through ShopBack Singapore on the New Balance page before clicking through to newbalance.com.sg so part of what you spend on any premium-range purchase comes back as Cashback.

For Standard Chartered Singapore Marathon race day, FuelCell SC Elite v4 is New Balance's carbon-plated marathon shoe, sitting in the same category as Nike Alphafly and Adidas Adizero Adios Pro. FuelCell SuperComp Trainer v3 handles marathon training paces. Picks may vary by pace, cadence and preference.

Fresh Foam X 1080v14 is the cushioned daily trainer for East Coast Park, Green Corridor and MacRitchie loops. FuelCell Rebel v5 is the lighter uptempo daily. Fresh Foam X 880 sits as a firmer, more affordable daily trainer. Mesh uppers generally stay cooler than knit or thicker overlays in SG humidity.

The 990 series rotates through v3, v5 and v6 as the flagship Made in USA lifestyle silhouette. 990v6 is the current-generation build; 990v3 and 990v5 remain in rotation as heritage colourways. 991v2 sits alongside as the Made in UK counterpart. For layperson pick, 990v6 as the newer everyday build and 990v3 for the chunkier retro look. All three run true to size on standard widths and offer 2E and 4E options on select launches.

550 is the low-top basketball-heritage revival, cleanest with jeans or shorts. 2002R is the chunky retro-runner with plush cushioning, best for a dad-shoe silhouette. 9060 is the more sculpted, futuristic chunky runner. All three are lifestyle silhouettes not built for serious running. Preferences vary by outfit and foot volume; 550 runs slightly snug at the forefoot, 2002R and 9060 fit true to size.

For marathon race day, SC Elite v4 competes directly with Nike Alphafly and Vaporfly. For daily training, Fresh Foam X 1080v14 competes with Pegasus and Vomero. For lifestyle, 990 series and 550 sit against Air Force 1 and Dunk in similar RRP bands. New Balance typically wins on Made in USA and Made in UK premium provenance plus running-first brand identity; Nike wins on broader collab market and hyped SNKRS drops. For SG shoppers deciding on price at a given moment, cross-check active site-wide sale depth on both stores at the moment of purchase.

On marathon race day, SC Elite v4 competes with Adizero Adios Pro. On lifestyle, 990 series and 550 sit against Samba, Gazelle and Yeezy-adjacent silhouettes; Adidas leans harder on terrace-heritage silhouettes while New Balance leans on premium Made in USA and Made in UK provenance. Both participate in the standard SG sale calendar.

In the running-first bracket, ASICS is the closest single-brand competitor. Nimbus and Novablast compete directly with Fresh Foam X 1080v14 and FuelCell Rebel v5 on daily-trainer feel. Metaspeed Sky and Metaspeed Edge compete with SC Elite v4 on race day. ASICS typically wins on Novablast daily trainer value and Nimbus max-cushion feel; New Balance typically wins on lifestyle crossover through the 990 series and 550 that ASICS lacks at similar depth. Preferences vary by cadence, foot volume and cushioning feel.

Hoka Bondi and Clifton compete with Fresh Foam X 1080v14 and Fresh Foam X 880 on plush max-cushion daily training. Rocket X 2 competes with SC Elite v4 on race day. Hoka typically wins on immediate max-cushion feel and heel-toe rocker geometry; New Balance typically wins on a more traditional ride profile and stronger lifestyle crossover. Both sit in similar premium RRP bands on newbalance.com.sg and hoka.com.

On Cloudmonster and Cloud X compete with Fresh Foam X 1080v14 and FuelCell Rebel v5. Cloudboom Echo 3 competes with SC Elite v4 on race day. On Running typically wins on distinctive CloudTec cushioning feel and lifestyle-crossover Cloud silhouette design; New Balance typically wins on running-first credibility and Made in USA and Made in UK premium provenance.

For marathon race day, Puma Nitro Elite competes with SC Elite v4. On lifestyle, Puma Suede and Palermo sit against 574 and 550 in similar RRP bands. New Balance typically holds a stronger running-shoe credibility across daily trainers; Puma competes on price and collab velocity.

Direct at newbalance.com.sg is the deepest catalogue and where the standard sale calendar and MyNB member access apply. Physical New Balance stores at ION Orchard, VivoCity, JEM and Suntec (verify current locations on newbalance.com.sg) carry the lifestyle and running rotation with in-store try-on. Multi-brand retailers such as Foot Locker, Running Lab and Sole Motive stock a curated selection with occasional undercuts on seasonal colourways when clearing stock, though selection is narrower and popular sizes sell out fast. For online purchases, routing through the New Balance merchant page on ShopBack Singapore before clicking through to newbalance.com.sg means part of what you spend comes back as Cashback.

Foot Locker, Running Lab, Sole Motive and Runners Choice stock a curated selection of New Balance in Singapore with in-store fit and gait services, occasionally undercutting on seasonal lifestyle colourways when clearing stock. Selection is narrower than newbalance.com.sg and popular sizes on hero SKUs (990v6, 1080v14, SC Elite v4) sell out fast. For online buyers, direct at newbalance.com.sg via the ShopBack Singapore merchant page typically carries the deepest sale calendar plus MyNB member access, and part of what you spend comes back as Cashback.

Standard delivery on newbalance.com.sg is typically 3 to 5 business days within Singapore. Express delivery is typically 1 to 2 business days at a paid upgrade. Click and Collect from selected concept stores is offered on qualifying orders (verify current on newbalance.com.sg before locking). Free shipping generally applies above a published order threshold; verify the current threshold at checkout.

New Balance Singapore typically accepts returns on unworn items in original condition and packaging within the return window shown on newbalance.com.sg (check it before ordering). Final-sale items and personalised orders may carry different rules. On ShopBack Singapore, Cashback is based on what you keep: if you return or cancel part of an order, the Cashback adjusts to match.

newbalance.com.sg accepts card (Visa, Mastercard, Amex), PayPal, GrabPay, ShopBack Pay, Google Pay and Apple Pay.

MyNB is New Balance's free loyalty programme, typically offering points on eligible orders, early access to member sales, and a birthday reward (check the current benefit set on newbalance.com.sg). Membership is separate from ShopBack Singapore: open New Balance from ShopBack before you pay so part of what you spend comes back as Cashback.

Runners (Fresh Foam X 1080v14, FuelCell Rebel v5, SC Elite v4, Fresh Foam X 880) generally run true to size. 990 series runs true to size on standard widths with 2E and 4E wide options on select launches. 550 runs slightly snug at the forefoot (some size up half). 2002R and 9060 fit true to size. 574 and 327 fit true to size. Wide feet may prefer the 990 series and Fresh Foam X 1080v14 which offer wider width builds; narrower silhouettes such as 327 and 550 run less accommodating on wide forefoot.

Sign in to ShopBack Singapore, open the New Balance page and click through to newbalance.com.sg. Go through ShopBack Singapore before you pay and the Cashback tracks to your ShopBack account.

Orders on newbalance.com.sg earn Cashback when you go through ShopBack first. Gift cards, taxes and shipping fees are not part of the Cashback offer. The New Balance page on ShopBack shows which purchases earn Cashback and the live rate, including for collab drops and launch products.

Pending Cashback typically appears in your ShopBack Singapore account within a few days of your purchase. It confirms after New Balance's return window closes and the order is finalised.

MyNB member early access gives earlier entry to sale pricing on newbalance.com.sg and is separate from ShopBack Singapore. Open New Balance from ShopBack and finish checkout in the same session so part of what you spend comes back as Cashback.

On your phone, open New Balance from the ShopBack app and finish the order there. On a computer, open New Balance from shopback.sg and complete the order on newbalance.com.sg in the same browser session.

New Balance Cashback shows as pending in your ShopBack account after your purchase, then moves to confirmed once New Balance's return window closes and the order is finalised. You can follow its status in your ShopBack account.

New Balance Singapore runs its own official codes, such as welcome offers, seasonal sale codes and MyNB member codes shown on newbalance.com.sg. No code needed: go through ShopBack Singapore before you pay and part of what you spend comes back as Cashback.

Buy on newbalance.com.sg during a sale window and go through ShopBack before you check out. New Balance Singapore's official site says it does not price match independent retailers, so what you pay comes down to timing and how you check out: sale periods lower the ticket price, and going through ShopBack first lowers what the same order costs you once it is confirmed. Standard delivery is free above a minimum order value at member checkout, and website orders come with 14-day free returns.

New Balance Singapore's own codes are the ones that work on newbalance.com.sg: subscribing to its newsletter sends a one-time welcome code, and other discount codes run as promotions shown in the promotion bar at the top of the site, with one code per order. The welcome code does not apply to Fixed Price items, selected markdown products or Top Picks styles, and cannot be combined with other promotions.

Yes. newbalance.com.sg is New Balance's official online store for Singapore, and New Balance says it uses SSL encryption when processing personal and card details. Website orders can be returned free within 14 days if unworn, unused and in original packaging, and New Balance arranges free returns for items damaged in transit or with a manufacturing defect. Items bought at a New Balance store or an authorised reseller go back to where you bought them, not to newbalance.com.sg.

Yes. Just as for Booking.com, Trip.com, Agoda and Expedia, going through ShopBack is an essential step before you check out at New Balance, so you pay less on the same order. Open New Balance from this page, then complete the order on newbalance.com.sg in the same browser session. Check the live rate on this page before you pay.

Your effective price is what you pay New Balance minus the cash ShopBack returns once the order is confirmed. Cashback comes back to you as cash, so it works like a discount on the price, not like points or miles. Use the rate shown on ShopBack's New Balance page to work out your effective price before you pay.