Love, Bonito

What is Love, Bonito?

Love, Bonito is a Singapore-founded womenswear label launched in 2010, built around an Asian-fit philosophy that drafts patterns on Asian-proportioned mannequins rather than Western blocks, and an in-house design team in Singapore that develops signature fabrics like Crease-Ease and Breathable for the tropical climate. The range spans tops, dresses, bottoms and outerwear, with a dedicated Workwear edit for air-conditioned CBD offices, LB Curve as an extended size range drafted on its own pattern block, and Embrace Maternity for bump-to-nursing cuts. Larger flagships under the LB Studios banner add styling services and fitting rooms, while Lovebox is a curated capsule used periodically for member-exclusive drops.

Asian fit philosophy

Pieces are drafted on custom mannequins that reflect Asian women's body proportions and tested on real women rather than standard Western blocks. Shoulders, sleeves, rise and waist-to-hip ratios are tuned for petite-to-mid frames — typically slimmer through bust and waist than Western brands; refer to the per-product size chart rather than assuming letter-size equivalence.

In-house design

Most pieces are designed in-house in Singapore. The team iterates on signature fabrics — Crease-Ease, Breathable, Bloat-Friendly — for the tropical climate and air-conditioned office cycles. Production runs are smaller than fast-fashion peers, with restocks on bestsellers rather than constant new drops.

Ethical sourcing

Long-term factory partnerships, smaller batch production, and a focus on staples designed for repeat wear rather than disposable seasonal cycles. The brand publishes sustainability and people commitments on its corporate site.

Heritage

Started as a pre-loved clothing platform (BonitoChico) in 2005, relaunched as Love, Bonito in 2010 with original in-house designs. Today operates retail stores across Singapore, Malaysia, Indonesia and Hong Kong, with US pop-up expansion underway.

Tops · Dresses · Bottoms · Outerwear

Blouses, knits, tees and camisoles · midi, maxi, mini, work dresses and Wedding Guest · trousers, jeans, skirts, shorts, skorts · blazers, cardigans, jackets, trench coats. Workwear, Maternity, Curve and Accessories sit alongside as dedicated edits.

Workwear vs Casual

Workwear: structured blazers, tailored trousers, midi dresses, blouses — built for air-conditioned CBD offices and client meetings. Casual: relaxed dresses, knit tops, jumpsuits, weekend co-ords. Workwear leans polished; Casual leans soft and easy-wearing for tropical weekends.

The Signatures vs The Staples

Signatures: hero pieces with proprietary fabric technology (Crease-Ease, Breathable, Bloat-Friendly) and refined silhouettes — restock-heavy. Staples: foundational basics — tees, camisoles, slip skirts, simple dresses — designed as wardrobe building blocks.

Embrace Maternity vs Curve

Embrace Maternity: bump-friendly cuts with adjustable waists, stretch panels and nursing-ready designs — sizing transitions vary by style, so check the maternity fit notes per piece. Curve: extended size range with adjusted pattern blocks for fuller busts, waists and hips — not just sized-up regular cuts.

Workwear vs Wedding Guest

Workwear: weekday-ready, conservative necklines, mid-length, machine-washable where possible. Wedding Guest: occasion fabrics (satin, lace, sequins), longer silhouettes, photo-friendly colours for Singapore wedding season.

Versatility pieces

Convertible dresses, two-way tops, day-to-night midis — designed for work-to-Friday-night transitions without changing outfits between the office and dinner at Robertson Quay or Boat Quay.

Workwear for MRT commutes

Tailored blazers, midi work dresses and Crease-Ease trousers — designed for air-conditioned offices, MRT commutes from Raffles Place to Tanjong Pagar, and the tropical-to-office temperature swing. Sleeves and shoulders cut closer to Asian frames.

Hari Raya, CNY & office occasions

Wedding Guest edits, occasion dresses and modest-leaning silhouettes work for Hari Raya open-house visits, CNY family gatherings and year-end office parties. Reds, golds and pastels restock around festive peaks.

Weekend in Singapore

Sundresses, knit tops and matching sets for brunch at Tiong Bahru, weekend errands at VivoCity and short trips to Bintan or KL. Breathable fabrics suit year-round humidity.

Petite & Asian frames

Most regular sizing is drafted for shorter torsos and narrower shoulders — typically slimmer through bust and waist than Western brands; refer to the size chart for cm measurements rather than letter-size only.

Maternity & Curve

Embrace Maternity covers first trimester through nursing — fit transitions vary by style. LB Curve uses adjusted pattern blocks rather than scaled-up regular sizes — better fit through bust, waist and hip with the same Signatures fabric technology.

Most popular in Singapore

Workwear (midi dresses, tailored trousers, blazers) leads. The Signatures and Crease-Ease pieces are repeat best-sellers. Wedding Guest edits peak around year-end and mid-year wedding seasons; festive collections peak around Hari Raya and CNY.

Asian fit framework

Sizing runs XXS to XL across most regular ranges, with LB Curve extending the upper end. Patterns are drafted on Asian-proportioned mannequins — typically slimmer through bust and waist than Western standards; refer to the per-product size chart in cm rather than assuming consistent letter-size across categories.

Maternity & Curve sizing

Embrace Maternity is usually pre-pregnancy size with adjustable waistbands, side ruching and stretch panels — though sizing transitions vary by style. LB Curve is drafted on a separate block — go by the Curve size chart, not regular size scaled up.

Petite-friendly cuts

Midi dresses sit at true midi on shorter frames. Trousers in regular and cropped lengths. Sleeves cut for shorter arm length. Less hemming needed for sub-160cm frames.

Delicate fabrics

Hand-wash or use a laundry bag on cold gentle cycle for satin, lace, sequins and embellished pieces. Air dry flat in shade. Steam rather than iron directly on delicate weaves.

Crease-Ease, knits and travel pieces

Machine-washable on gentle cycle, low heat. Hang to dry — Crease-Ease releases wrinkles on the line. Knits inside out, lay flat to dry, store folded.

Storage in Singapore humidity

Tropical humidity warps delicate fabrics and breeds mildew. Use cedar blocks or silica gel sachets in wardrobes. Air pieces fully before storing. Steam before re-wearing pieces stored long-term. Blazers and tailored trousers benefit from periodic dry-cleaning — steam between wears rather than washing every time.

Where to buy in SG

Online: lovebonito.com/sg. Physical: Love, Bonito retail across Singapore including ION Orchard, VivoCity, Raffles City, Jewel Changi, Tampines Mall and Funan. Check the brand's stores page for current locations and opening hours.

LB Studios & Lovebox

LB Studios is the experiential retail concept — larger flagships with styling services and fitting rooms designed for try-on sessions. Worth visiting for fit-finding before bulk online orders. Lovebox is a curated subscription-style box used periodically for member-exclusive drops and capsule edits.

LBCommunity

Free membership programme. Benefits typically include early access to launches and sales, members-only promotions, birthday treats and points-based rewards on qualifying purchases — see the brand's membership page for current tier details.

Sale periods in Singapore

Major promotions typically run around Lunar New Year, Hari Raya, 6.6, 9.9, 11.11, Black Friday, 12.12 and end-of-season clearances. Discounts typically apply to previous-season pieces, seasonal collections and selected Staples — rates vary.

Cashback via ShopBack

Activate cashback via ShopBack before visiting lovebonito.com/sg. Complete purchase in the same session. Avoid unsupported voucher codes or external referral links. Earn cashback via ShopBack Singapore — see the current ShopBack SG rate on the merchant page.

How to save more

LB Studios in-store services, Lovebox member drops, LBCommunity rewards and ShopBack cashback may be stackable on major sale events (11.11, Black Friday) and end-of-season markdowns — subject to current merchant terms.

Returns & shipping

Domestic shipping windows and return windows are set by Love, Bonito — see the current returns policy and shipping page before purchase. Festive periods can extend turnaround.

Are Love, Bonito pieces worth it?

Signatures with proprietary fabric tech (Crease-Ease, Breathable) deliver strong value-per-wear for workwear and capsule wardrobes. Staples offer reliable basics. During major sales, most categories present strong value vs full retail.

Category demand patterns in Singapore

Workwear consistently leads category demand, anchored by Crease-Ease trousers, midi work dresses and structured blazers built for air-conditioned offices and MRT commutes. Neutral palettes (black, navy, cream, taupe) restock faster during major promotional periods than seasonal colourways — capsule-wardrobe buyers drive repeat demand. Signatures with proprietary fabric technology consistently outsell standard-fabric equivalents at similar price points, particularly in tropical climates. LB Curve and Embrace Maternity use adjusted pattern blocks rather than scaled-up regular sizes — fit feedback is meaningfully better than generic plus-size and maternity ranges, though maternity transitions vary by style. LBCommunity, Lovebox, LB Studios access and ShopBack cashback may be stackable with major sale events for the strongest savings on lovebonito.com/sg — subject to current merchant terms.