FairPrice Online

What is FairPrice Online?

Singapore's largest home-grown supermarket chain operating online at fairprice.com.sg and via the FairPrice app. Covers fresh produce, groceries, household, baby, beauty, and electricals — delivered island-wide or collected in-store. Run by NTUC FairPrice under the wider FairPrice Group, the online store sits alongside the supermarket formats (FairPrice, Finest, Xtra, Xpress), Cheers convenience outlets, Unity pharmacy, and Kopitiam food courts, with Linkpoints serving as the group loyalty currency and Yuu layering cross-merchant rewards on top. Own-label ranges run across FairPrice (everyday value), Gold (premium), and Pasar (fresh), with Click & Collect for store pickup and Scan & Go for app-based in-store checkout.

What is FairPrice Group?

Singapore social enterprise group covering supermarkets (FairPrice, FairPrice Finest, FairPrice Xtra, FairPrice Xpress), 24-hour convenience (Cheers), pharmacy (Unity), and food courts (Kopitiam). Loyalty unified across the group, with Yuu rewards layered across participating merchants — programme terms may change, so check current rules.

Who owns FairPrice?

NTUC Enterprise — Singapore's labour movement co-operative. Mandate includes moderating cost of living through everyday essentials and a controlled basket of staples (rice, oil, eggs, bread).

Is FairPrice Singapore-only?

Yes. fairprice.com.sg serves Singapore addresses only. Delivery covers HDB blocks, condos, and landed properties island-wide; some restricted-access zones may be excluded.

Store formats

FairPrice (standard) — neighbourhood supermarkets in HDB heartlands and malls; FairPrice Finest — premium format with imported range and deli; FairPrice Xtra — hypermarkets with electricals and homeware (VivoCity, Jurong Point, AMK Hub, Nex); FairPrice Xpress — smaller top-up format often near transit nodes; Cheers — 24-hour convenience often within MRT-distance walks; Unity Pharmacy and Kopitiam food courts complete the group.

Online and in-store channels

Full grocery online with same-day and next-day delivery slots, Click & Collect at selected stores, and Scan & Go self-checkout in-store via the FairPrice app — useful for skipping queues at peak hours.

Fresh

Fruits · Vegetables · Meat · Seafood · Eggs · Dairy · Tofu & Tau Pok · Bread & Bakery

Pantry

Rice · Noodles · Cooking oil · Sauces & condiments · Canned & preserved · Spices · Asian cooking pastes (sambal, rempah, laksa)

Frozen

Frozen vegetables · Dim sum · Dumplings · Ice cream · Frozen seafood · Frozen meat · Frozen roti and prata

Drinks

Coffee · Tea · Juice · Soft drinks · Water · Health drinks · Beer, wine, spirits (age-gated)

Household

Laundry · Cleaning · Tissue & paper · Kitchenware · Storage · Pest control

Baby & Kids

Formula · Diapers · Wipes · Baby food · Toiletries · Toys

Beauty & Personal Care

Skincare · Bath & body · Haircare · Oral care · Feminine care · Men's grooming

Health

Supplements · OTC medicines (Unity range online) · First aid · Health devices

Electricals & Home

Small appliances · Bulbs · Batteries · Fans · Kitchen gadgets (Xtra range online)

Pet

Dog food · Cat food · Litter · Pet treats · Pet care

Weekly HDB grocery run

Full essentials basket — rice, oil, fresh produce, eggs, bread — sized and packed for compact HDB pantries where storage is limited. Use the app to schedule recurring weekly slots, and prefer smaller pack formats when kitchen storage is tight.

Hawker complement

Pantry staples — sambal, kicap manis, kaya, kopi powder, frozen roti, instant laksa paste, chye sim, beansprouts — fill the gap between hawker meals and home cooking, especially for one-pan meals on weekday nights.

MRT-distance top-ups via Cheers

For late-night essentials, 24-hour Cheers outlets sit within walking distance of many MRT stations and HDB clusters — useful for quick top-ups when full grocery delivery isn't worth booking.

Tropical perishables and cold chain

Local tropical fruit (mango, papaya, rambutan), leafy greens, tofu, tau pok, and seafood are sensitive to Singapore's heat and humidity. Prioritise short morning or evening delivery windows and unpack chilled and frozen items promptly — cold-chain handling is part of the delivery flow but tropical climate makes timing matter.

Halal-certified shopping

Halal-certified ranges across fresh meat, ready meals, snacks, and pantry, with clearly labelled shelves in-store and tagged listings online. Halal-certified meat counters operate at most full-format stores.

Premium and imported groceries

FairPrice Finest carries a wider imported range — European cheese, deli charcuterie, wine, specialty produce, and ready meals. Available online from selected Finest stocks.

Bulk and household for larger families

FairPrice Xtra hypermarkets stock larger pack sizes, electricals, and homeware — useful for monthly stock-ups, larger families, and back-to-school season.

Festive seasons across Singapore's calendar

Chinese New Year (CNY): Mandarin oranges, pineapple tarts, bak kwa, abalone, pen cai, CNY hampers, longevity noodles — pre-order windows open weeks ahead. Hari Raya Puasa: Lemang, rendang ingredients, ketupat, kuih, dates, syrup rose, raya cookies, Hari Raya hampers. Hari Raya Haji: Korban-season meat preparation staples and accompaniments. Mid-Autumn Festival: Mooncake pre-orders (snowskin, traditional baked, lava), pomelo, Chinese tea. Deepavali: Murukku, ladoo, jalebi, ghee, basmati rice, Deepavali sweets and snack hampers.

Freshness handling

Fresh produce, meat, seafood, and chilled items are quality-checked at picking. Damaged or substandard items are typically eligible for refund or replacement on report — subject to current terms.

Substitutions policy

Out-of-stock items may be substituted with a similar product; typically refunds are issued for unavailable items where no substitute is accepted. Customers can opt out of substitutions per order or per item in-app — subject to terms.

Returns

Non-perishables are typically returnable within a stated window in original packaging. Perishables and frozen items are handled via refund or replacement on quality issues — contact customer service via the app or hotline for current procedures.

Cold-chain delivery in tropical heat

Chilled and frozen items are packed with insulation and ice packs. In Singapore's tropical climate, unpacking promptly on arrival matters — especially midday slots. Booking morning or evening windows can reduce exposure. Cold-chain handling matters most in Singapore's tropical heat; morning and evening slots tend to suit chilled, frozen, and leafy items better than midday windows.

Delivery slots

Same-day and next-day 2-hour windows island-wide. Slots fill faster on weekends, eve-of-public-holiday, festive periods, and end-of-month — book early. Delivery slot fees vary by slot type (peak, off-peak, express).

Minimum order and free-shipping

A minimum order applies for delivery; the free-shipping threshold and fees vary by slot, basket size, and member tier — see current minimum at checkout. Programme benefits change seasonally.

HDB, condo, and landed delivery

Door-to-door delivery to HDB units, condos, and landed properties. Lift access required for upper-floor HDB and condo deliveries; ground-floor handover applies at restricted-access estates and certain condos.

Click & Collect and Scan & Go

Order online and collect from selected FairPrice stores at a chosen time — useful for shoppers without home-delivery access or who prefer collecting on the commute. Scan & Go via the FairPrice app lets shoppers scan as they shop and pay in-app at participating stores.

Bulky items

Rice sacks, oil, water cases, and detergent bundled into single delivery slots — particularly helpful for HDB shoppers without car access.

Halal handling

Halal-certified items are handled per certification requirements through picking, packing, and delivery.

Most-bought staples

Jasmine rice, eggs, bread, fresh milk, instant noodles, kopi-O and kopi-C sachets, frozen dim sum, tofu, and tropical fruit consistently rank in the top everyday basket.

House-brand pickup

FairPrice house-brand rice, oil, eggs, tissue, and pantry staples are widely chosen for value. FairPrice Gold targets premium upgrades; Pasar focuses on fresh produce and meat tied to the wet-market positioning. House brands — FairPrice, Gold, Pasar — consistently capture trade-down demand during inflationary periods, with Pasar leading fresh categories and FairPrice (standard) leading pantry.

Festive demand peaks

CNY abalone, pen cai, bak kwa, and Mandarin orange pre-orders; Hari Raya hampers and lemang ingredients; mooncake gifting boxes; Deepavali snack hampers — pre-order windows open weeks ahead and slots tighten quickly. Festive periods (CNY Mandarin oranges and pineapple tarts, Hari Raya lemang and rendang ingredients, Mid-Autumn mooncakes, Deepavali sweets, Hari Raya Haji preparations) drive sharp delivery-slot demand — pre-order windows and early booking dominate among regular online shoppers.

App-led growth

Scan & Go, e-vouchers, and app-exclusive promos drive a growing share of in-store and online transactions among younger and working-age shoppers.

Where to buy

Online at fairprice.com.sg and via the FairPrice app. In-store across FairPrice, Finest, Xtra, Xpress, Cheers, and Unity Pharmacy, with Kopitiam food courts under the same group loyalty.

GST awareness

Displayed prices on fairprice.com.sg are typically GST-inclusive for Singapore consumers — confirm at checkout, since pricing display practices and applicable rates are subject to current rules.

Linkpoints (group loyalty)

Group-wide rewards currency earned across FairPrice, Cheers, Unity, Kopitiam, and partner merchants. Earn and burn rates vary — see FairPrice for current rules. Redemption at checkout is typically available in set increments; tier benefits and bonus categories rotate. Linkpoints earn and redeem mechanics spanning FairPrice, Cheers, Unity, and Kopitiam make the group's loyalty programme one of the most widely held in Singapore, though specific earn and burn rates vary by promo and tier.

Yuu rewards

A cross-merchant rewards programme that has touched FairPrice Group at various points — earn and burn mechanics, partner list, and conversion are subject to current programme terms. Check the Yuu app and FairPrice for the live setup.

Plus! and partner cards

Plus! co-branded credit and debit cards typically earn Linkpoints on FairPrice Group spend at accelerated rates — actual multipliers and eligibility vary, so check current card terms.

House brands

FairPrice (standard): Everyday essentials at value pricing — the default value pick for weekly baskets. FairPrice Gold: Premium house brand with upgraded ingredients and packaging across selected pantry, dairy, and ready-to-eat lines. Pasar: Fresh-focused house brand for produce, meat, eggs, seafood — tied to wet-market positioning.

Controlled-basket staples

A core basket of everyday essentials (selected rice, oil, eggs, bread) priced under the social enterprise mandate — a useful baseline reference for weekly grocery budgeting. Controlled-basket staple pricing on rice, oil, eggs, and bread anchors FairPrice's social enterprise positioning and is the most cited reason for weekly-basket loyalty among HDB shoppers managing compact pantry storage.

E-coupons and app deals

App-exclusive e-coupons and personalised vouchers refresh regularly. Clip in-app before checkout; some require minimum spend.

Cashback via ShopBack

Activate cashback before visiting fairprice.com.sg, then earn cashback via ShopBack Singapore. Complete the purchase in the same session and avoid unsupported voucher codes or external referral links. Cashback rates vary — see the current ShopBack Singapore rate.

Stacking savings

Linkpoints earn, Linkpoints redemption at checkout, Yuu rewards (where applicable), weekly digital catalogue promos, e-coupons, ShopBack cashback, and house-brand swaps may be stackable — subject to current programme terms. Check eligibility per campaign rather than assuming all layers combine. Loyalty stacks (Linkpoints, Yuu where applicable, weekly catalogue promos, ShopBack cashback) may be combinable — eligibility and stacking should be checked against current programme terms before relying on any specific combination.

Is FairPrice good value?

House brands and controlled-basket staples are widely regarded as value picks. Imported and premium SKUs at Finest are priced for the format. Combining loyalty programmes with ShopBack cashback can meaningfully improve the effective price on regular baskets.