ByFood

byFood is a Japan-focused food tour and restaurant reservation platform headquartered in Tokyo. It offers guided food tours across Tokyo (Shinjuku, Shibuya, Asakusa), Osaka (Dotonbori, Kuromon Market), Kyoto (Nishiki Market, Gion), Fukuoka, Sapporo, and Okinawa, plus restaurant reservations at Michelin-star and hard-to-book Japanese venues that typically only take Japanese-language phone bookings. Singapore travellers use byFood to secure sushi omakase, kaiseki, teppanyaki, and sake tasting experiences without a Japanese phone number. Book via byfood.com and click through from the ShopBack byFood merchant page to earn cashback on eligible bookings at the current published rate.

byFood does not run a standalone points-based loyalty programme. However, the platform runs a Food for Happiness initiative that donates a meal to a child in need for every experience booked, and repeat customers get access to email-tier newsletters with exclusive Japan food tour launches and shoulder-season promos. For Singapore travellers taking multiple Japan trips a year, the value sits in reservation access and cashback stacking through ShopBack rather than a tier ladder.

byFood typically runs sale windows aligned to Japan tourism seasons and Singapore holiday calendar: Chinese New Year (February 2026), Sakura season (March-April 2026), Golden Week (late April to early May 2026), Great Singapore Sale (June), September 9.9, October 10.10, 11.11, Black Friday (November 27, 2026), Cyber Monday (November 30, 2026), and 12.12 year-end. Autumn foliage (November) and winter illumination (December) tour promos run separately. Verify current sale windows on byfood.com.

byFood works with a network of Japan restaurants that typically only accept Japanese-language phone bookings or require concierge introductions. Reservations are secured for the traveller by a Japanese-speaking coordinator, with deposits held to prevent no-shows. Cancellation policy is stricter than tour bookings; verify the specific restaurant's cancellation window at booking. For Singapore travellers hunting Sukiyabashi Jiro, high-end kaiseki in Kyoto, or a hard-to-book teppanyaki counter, this concierge layer is the value driver.

byFood signature tours include Tokyo Shinjuku Golden Gai Bar Hopping, Shibuya Late-Night Food Tour, Asakusa Traditional Culinary Walk, Osaka Dotonbori Street Food Crawl, Kyoto Nishiki Market with Tea Ceremony, Sake Brewery Tours in Nada or Fushimi, Kobe Beef Teppanyaki Class, and Ramen-Making Workshops. Tours typically run 3 to 6 hours with English-speaking local guides. Group sizes are small (typically 4 to 12), which suits Singapore couples and small friend groups better than large-bus itineraries.

Klook leads on Japan tour breadth, aggressive pricing across mainstream experiences (theme parks, JR passes, day tours), and Singapore-familiar UI. byFood leads on Japan food-specific tour depth, Michelin-star and hard-to-book restaurant reservation concierge, and Japanese-cultural coordinator quality. For a Universal Studios ticket or Shinkansen pass, Klook typically wins. For a Kyoto kaiseki reservation or a small-group Shinjuku bar tour, byFood typically wins. Cross-check both before booking.

KKday leads on Asian tour aggregation breadth, promotional windows aligned to Singapore holiday calendar, and integrated flight-plus-tour packages. byFood leads on Japan-only food specialisation, restaurant reservation concierge for hard-to-book venues, and small-group tour quality control. For a general Japan tour selection with promotional stacking, KKday is a stronger default. For a specific food experience or restaurant reservation, byFood typically wins. Both are cashback-eligible via ShopBack where applicable.

For Singapore travellers, byFood works best for pre-locking hard-to-book Japan restaurant reservations before flight departure, sake brewery tours in Nada (Kobe) or Fushimi (Kyoto), small-group Tokyo bar hopping in Shinjuku Golden Gai or Ebisu, and Kyoto kaiseki with English-guided context. Flights from Changi to Tokyo Haneda, Tokyo Narita, Osaka Kansai, Fukuoka, or Sapporo on Singapore Airlines, Scoot, ANA, or JAL pair with byFood on-ground experiences. Book flight and food experiences via separate platforms to maximise cashback stacking.

Clear any pending byFood booking cart, then click through fresh from the ShopBack byFood merchant page to byfood.com. Complete the booking in the same browser session using card payment, and confirm the reservation email. Avoid pasting unofficial third-party promo codes at checkout since they can break cashback tracking. Cashback tracks on the paid tour or reservation price for eligible bookings. See the current published rate on the ShopBack byFood merchant page.

Yes. Any cancelled or refunded portion of your byFood booking is voided from the ShopBack cashback total since commission is only paid on completed experiences. Tour cancellation policy varies (often free cancellation up to 24 to 48 hours before); restaurant reservations are typically stricter with a shorter window. Verify the specific cancellation terms at booking. Cancelled or no-show bookings will not confirm pending cashback.