Charles & Keith vs Love Bonito vs In Good Company: Singapore Workwear Compared in 2026

Updated: October 2026.

Quick answer: To catch the next Love, Bonito sale in Singapore, check two pages on lovebonito.com/sg: the Promotions page, which lists the live Singapore offers and their terms, and the Sale section of marked-down pieces. Love, Bonito's named campaigns follow Singapore's double-date shopping days such as 10.10, and LBCommunity members get their own deals. Whenever the sale lands, go through ShopBack before you pay on the Love, Bonito website, so part of what you spend on the sale price comes back as cash.

Primary sources referenced

• Love, Bonito Singapore
• Charles & Keith Singapore
• In Good Company Singapore

Verdict: for Love Bonito, go through ShopBack before you pay online so the Cashback you get back factors into the total cost, using the ShopBack app or Chrome extension so the click-through fires before checkout. For Charles & Keith, the ShopBack page offers bonus Cashback when you pay with ShopBack Pay in store. Check the live offer on each store's ShopBack page.

The Singapore workwear question has moved past "cheapest under S$150." Professionals now split their wardrobe into two tiers: a daily rotation that turns over every 18 to 24 months, and a smaller set of elevated pieces that carry senior meetings, client dinners, and presentation days for three to four years. Three homegrown brands cover both tiers cleanly. Love Bonito owns the value garment layer. Charles & Keith owns footwear and structured bags. In Good Company owns the elevated basics layer where fabric quality and cut make the piece worth keeping.

This guide is written for someone rebuilding a work wardrobe in Singapore, not shopping one piece at a time. It groups the three brands by category and by occasion so you can match spend to use, then go through ShopBack before you pay at Love Bonito online, and pay with ShopBack Pay at Charles & Keith stores, for Cashback on eligible purchases.

Before you start clicking add-to-cart, pair the browse with a free ShopBack account. ShopBack is Singapore's Cashback and rewards platform. Sign up at shopback.sg/signup and go through ShopBack before you pay at Love Bonito online, so part of the cost of eligible orders comes back, while the brand's own sale price and loyalty program still apply. At Charles & Keith, ShopBack's page offers bonus Cashback when you pay with ShopBack Pay in store. Check the live offer on each store's ShopBack page on the day you shop. In Good Company is not on ShopBack.

The verdict, up top

If you have to pick one brand for one wardrobe layer:

• Daily rotation garments (blouses, dresses, work trousers, everyday blazers) go to Love Bonito. Sub-S$150 sweet spot, designed for Southeast Asian office climates, sizing runs true, replaces cleanly every 18 to 24 months.
• Footwear and structured bags go to Charles & Keith. Pointed flats, slingback pumps, block-heel mules, and laminated leather totes cover 9am to 9pm without changing shoes. Wider last than most direct competitors.
• Elevated pieces for senior meetings, presentation days, client dinners go to In Good Company. Tailored jackets, wide-leg trousers, and structured shirt dresses in heavier natural fibre blends. Higher entry price, longer lifespan, quieter aesthetic that will not date after one season.

Match brand to tier. Do not force one brand to cover the whole wardrobe; you will overspend at the top or underspend at the bottom, and either way the outfit will not read right in the room.

The three brands at a glance

Charles & Keith

Founded in 1996 by brothers Charles and Keith Wong out of a shoe store in Amara Shopping Centre. Now a global fashion group with an extensive store network across Asia and beyond. In Singapore, Charles & Keith remains the default answer for trend-led women's footwear and bags at accessible pricing. Core work shoes generally sit under S$100. Structured totes designed to fit a 14-inch laptop generally sit under S$100 as well.

Positioning: trend-forward footwear and accessories, refreshed frequently, priced for regular replacement.

Love Bonito

Founded in 2010, direct-to-consumer womenswear designed for Asian body proportions and Southeast Asian climate. Core lines include Tailored (structured workwear), Studio (relaxed office and smart casual), plus seasonal capsule collections. Petite (regular petite length runs 26 inch inseam) and standard fits both available. Sub-S$150 covers the majority of core workwear categories.

Positioning: value-tier garment brand for the working woman who dresses for a full week of office, not a single event.

In Good Company

Founded by Sven Tan, Kane Tan, Jaclyn Teo, and Julene Aw to make thoughtful, well-cut essentials with a creative edge. Designs in Singapore, produces samples in-house with a small team of seamstresses. Menswear, womenswear, and kidswear under one roof. Signature aesthetic: minimalist silhouettes with hand-drawn prints, unusual fabric textures, and limited-run pieces.

Positioning: premium elevated basics for the professional who has bought enough sub-S$150 pieces and wants two or three items in the closet that will still work in year four.

Category-by-category breakdown

Dresses

Love Bonito wins for daily rotation. Shift dresses, wrap dresses, midi dresses purpose-built for office climates. Fabric weight sits between full lining (too warm for Singapore) and unlined casual (too sheer for meetings). Most workwear dresses land between S$60 and S$120.

In Good Company wins for presentation days. The shirt dress and belted midi in structured cotton or linen blends read as more senior. Entry is higher; expect S$150 to S$300 depending on collection. Fewer print options but the plain-woven pieces last longer through wash cycles.

Charles & Keith does not compete meaningfully in the dress category. Their dresses exist but read as trend pieces, not workwear staples.

Refresh the work dress rotation via Love Bonito. Love Bonito on ShopBack covers the direct site with Cashback on eligible orders. Filter for Tailored or Studio for the workwear-specific pieces, and go through ShopBack before you pay.

Blouses and shirts

Love Bonito wins for daily rotation. Sleeve length, collar structure, and torso proportion favour Love Bonito for the Singapore-based professional. Silk-blend and satin-look blouses often sit under S$60 during sale windows. Pussy-bow, tie-neck, and drape-neck cuts translate to Zoom calls and in-person meetings equally.

In Good Company wins for the statement top. The oversized poplin shirt and drop-shoulder blouse in the In Good Company range work well as the single dressed-up piece paired with basic trousers. Expect S$120 to S$200. Fewer colourways but the cuts survive years, not seasons.

Tailored trousers

Love Bonito wins for daily rotation. The Tailored Trouser line handles the hardest workwear category: pants that sit at the waist, break correctly over the shoe, and survive a full day of sitting without wrinkling badly. Sub-S$150 for the four-way stretch woven blend. Petite and standard versions available.

In Good Company wins for the wide-leg presentation trouser. Higher-drape fabric, wider silhouette, unbroken vertical line from waistband to hem. Expect S$180 to S$280 depending on fabric. Reads more senior and photographs better on stage. Not a replacement for the daily trouser; a complement.

Blazers and jackets

Love Bonito wins for the daily blazer. The Tailored Blazer generally sits in the S$79 to S$139 range depending on collection. Structured shoulder, single-button, notch lapel. Fits under a trench for the November to February cooler window when Singapore actually needs layering.

In Good Company wins for the presentation jacket. Unstructured or half-structured tailored jackets in linen blends, wool blends, or textured woven cotton. Expect S$200 to S$400. Quieter shoulder, longer body, more room for movement. Replaces the "one nice blazer" slot in the wardrobe for years.

Charles & Keith does offer cropped and boxy blazers as trend-forward alternatives but does not seriously compete in the workwear jacket category.

Layer your workday jacket rotation via Love Bonito for daily and In Good Company for elevated. Filter Love Bonito for Tailored, and browse In Good Company's outerwear category directly. Go through ShopBack before you pay at Love Bonito; In Good Company is not on ShopBack.

Workday-to-evening shoes

Charles & Keith wins clearly. Slingback pumps, pointed-toe flats, block-heel mules, and loafers generally sit between S$45 and S$95. Silhouettes translate from a 9am meeting to a 7pm dinner without changing footwear. Last runs slightly wider than most competitors, more forgiving for wider feet.

Neither Love Bonito nor In Good Company competes seriously in women's work footwear. Buy footwear from Charles & Keith.

Browse the workday-to-evening range via Charles & Keith. Charles & Keith on ShopBack offers bonus Cashback when you pay with ShopBack Pay in store, not on online orders. The slingback and mule lines rotate seasonally.

Bags

Charles & Keith wins for the daily work tote. Laminated leather structured totes designed to hold a laptop, notebook, and phone without slouching. Generally sit between S$79 and S$99. Refresh every 12 to 18 months if you commute daily.

In Good Company wins for the quiet-luxury sling or bucket bag. Softer leather, unbranded or subtly branded, sits well over a tailored jacket. Higher entry point, expect S$180 to S$350. Not a replacement for the daily tote; the piece you carry into the meeting rather than to and from the office.

Love Bonito does not compete meaningfully in the bag category.

Menswear

Only In Good Company competes in this triplet. Men's tailored jackets, trousers, poplin shirts, and knitwear designed with the same quiet aesthetic as the womenswear. Sizing runs true. Fabric weight sits in the middle of the market. This is a genuinely differentiated position; neither Love Bonito nor Charles & Keith has meaningful menswear at the same category.

Complement with footwear from Pedro (Charles & Keith Group's men's-anchored sister brand) or a comparable smart-casual leather brand.

Restock men's elevated pieces via In Good Company. Shop In Good Company directly; it is not on ShopBack.

The tier framework, applied

Take one working woman's target wardrobe as a worked example:

• Daily rotation (12 to 18 months lifespan): four Love Bonito Tailored Trousers, five Love Bonito blouses, two Love Bonito shift dresses, two pairs Charles & Keith flats, one pair Charles & Keith heels, one Charles & Keith structured tote. Total spend approximately S$800 to S$1,100 depending on sale timing.
• Elevated pieces (3 to 4 years lifespan): one In Good Company tailored jacket, one In Good Company wide-leg trouser, one In Good Company shirt dress, one In Good Company crossbody or bucket bag. Total spend approximately S$700 to S$1,200 depending on collection.

Cost per wear on the daily rotation runs low because pieces cycle out fast; cost per wear on the elevated set runs low because the pieces last through multiple work years. Buying only Love Bonito leaves you without the wardrobe pieces that read senior; buying only In Good Company overspends on daily rotation you will replace anyway.

Go through ShopBack before you pay at Love Bonito online, and pay with ShopBack Pay at Charles & Keith stores, so part of the cost of eligible purchases comes back, while any sale price and loyalty points still apply.

Fabric and construction honesty

Love Bonito's Tailored and Studio lines with structured woven fabric hold well through 30 to 40 washes. Rayon and viscose-blend pieces (the softer casual line) show wear faster and pill on the inner-arm friction points after 20 to 25 washes. Cotton and linen blends survive workwear rotation.

Charles & Keith's laminated leather (bags) and PU-blend uppers (shoes) are honest at their price. Expect 12 to 24 months of daily use before visible wear on shoe soles and bag corners. Resoling shoes is possible for some silhouettes and worth doing if the last fits well.

In Good Company's natural-fibre blends, structured cottons, and linen mixes hold shape and colour through multiple seasons if washed cold and hung to dry. Limited-run pieces mean you cannot always re-buy the exact same item next year; treat the good pieces as keepers, not consumables.

None of these three are heirloom quality. The In Good Company tier gets closest but still sits below made-to-measure or heritage tailoring.

Sale timing across all three

Each brand runs its own end-of-season markdowns on its own schedule.

Practical windows to watch:

• Mid-year (June to July): end-of-season clearances on spring and summer collections. Discounts range from 30 to 60 percent on last-collection pieces. Love Bonito and Charles & Keith often lead; In Good Company tends to run smaller, more curated sales.
• End-of-year (November to December): clearance on autumn and winter capsules, plus platform events on 11.11 and 12.12. Love Bonito's Shopee and Lazada storefronts sometimes overlap with 8.8, 9.9, 10.10, and 11.11 sales.
• Monthly payday (25th to 27th): brand-specific voucher codes for 10 to 20 percent off. Charles & Keith and Love Bonito are more active on payday campaigns than In Good Company.
• Members-only previews: each brand runs first-access sales for signed-in members. Sign up for mailing lists once you have picked a target piece; unsubscribe if the emails become noise.

Verify current promo terms on each brand's Singapore site before checkout; sale item exclusions from voucher codes are common and change each season.

Next Love, Bonito sale in Singapore: where to check and how to pay less

Love, Bonito keeps its live Singapore offers on the Promotions page of lovebonito.com/sg, each with its own terms, and a Sale section of marked-down pieces on the same site. LBCommunity, its free rewards programme, adds members' exclusive deals and points you can redeem for Love, Bonito gift cards.

A few rules from Love, Bonito's own terms are worth knowing before a sale:

• Promotion terms usually say an offer cannot be used alongside other discounts or promotions.
• Marked-down items cannot be returned, so check the size chart first.
• LBCommunity rewards cannot be used together with other promotions unless stated, and points are not earned on delivery charges.

For Singapore shoppers, going through ShopBack before you pay is the step that brings part of the sale price back as cash. ShopBack's Love, Bonito terms count purchases on the Love, Bonito website, not in the Love, Bonito app, and purchases made with codes not featured on ShopBack do not earn Cashback, so check the live rate and featured codes on the ShopBack Love, Bonito page before checkout.

Vouchers and Cashback at checkout

Love Bonito, Charles & Keith, and In Good Company all publish first-purchase, birthday, and referral codes at various points in the year. For Love Bonito online, going through ShopBack before you pay is part of getting the actual price of the wardrobe rebuild; at Charles & Keith stores, paying with ShopBack Pay is the ShopBack step.

Order of operations at Love Bonito's online checkout:

1. Open the ShopBack app or extension and click through to Love Bonito. This activates Cashback tracking.
2. Add items to cart.
3. Apply a promo code only if it is featured on the brand's ShopBack page, since ShopBack's Love, Bonito terms exclude purchases made with codes not featured on ShopBack.
4. Complete checkout; Cashback tracks against eligible order value.
5. Loyalty points from the brand's own program credit separately.

Check the live rate on each store's ShopBack page before your workwear haul; the rate can vary by brand and week. Do not combine more than two sale mechanisms at once; brands often exclude sale items from newer voucher codes.

Frequently asked questions

Which is best for Singapore workwear: Charles & Keith, Love Bonito, or In Good Company? Match brand to tier and category. Love Bonito wins for value garments across dresses, blouses, tailored trousers, and blazers at the sub-S$150 tier. Charles & Keith wins for women's workday-to-evening shoes and structured bags. In Good Company wins for elevated basics and presentation-day pieces where fabric weight, cut, and quiet detail matter more than trend. Each brand has a lane where it clearly leads.

Is In Good Company expensive compared to Love Bonito? Yes on average. In Good Company's garment prices generally start around S$49 for basics and rise to S$200 to S$400 for outerwear and structured tailoring. Love Bonito's core workwear sits under S$150 across most categories. In Good Company positions as a premium elevated basics label with limited-run pieces and hand-drawn prints; the price gap reflects fabric weight and lower production volume, not just branding.

Who founded In Good Company? The co-founders are Sven Tan, Kane Tan, Jaclyn Teo, and Julene Aw. The brand designs in Singapore and produces samples in-house with a small team of seamstresses.

Does In Good Company make menswear? Yes. Both men's and women's collections, plus a small kidswear line, sit under the same brand. This is a meaningful differentiator versus Love Bonito, which is womenswear only. For couples or professionals shopping across a household, In Good Company can serve both wardrobes from one browse.

When do these three brands go on sale in Singapore? Expect meaningful discounts around mid-year (June to July) and end-of-year (November to December), plus monthly payday windows around the 25th to 27th and platform events on 8.8, 9.9, 10.10, and 11.11. Each brand runs its own end-of-season markdowns. Verify current promo terms on each brand's Singapore site before checkout.

Can I wear In Good Company to a client meeting or presentation day? Yes. Tailored jackets, tapered trousers, and structured shirt dresses read well in senior client-facing environments. The cut is quieter and the fabric weight generally sits above the entry sub-S$150 tier, so pieces hold shape through a long day. Match with a neutral leather shoe from Charles & Keith or a comparable finishing piece.

How does Cashback work on Charles & Keith and Love Bonito orders? For Love Bonito, go through ShopBack before you pay on the Love Bonito website by clicking through from the ShopBack app, site, or browser extension, so part of the cost of eligible orders comes back, while the sale price and any code featured on the store's ShopBack page still apply. Charles & Keith's ShopBack page offers bonus Cashback when you pay with ShopBack Pay in store, not on online orders. Loyalty points from each brand's own program earn separately. Check the live rate on each store's ShopBack page before you pay. In Good Company is not on ShopBack.

For humid Singapore days, which fabrics from these brands actually work? All three design for Southeast Asian conditions. Love Bonito's Tailored and Studio lines lean on structured but breathable weaves; Charles & Keith's shoes are built for concrete pavements and air-conditioned floors; In Good Company favours natural fibres and blends with visible weave detail. For humid outdoor commutes, prioritise linen and cotton blends across all three brands rather than the heavier wool-blend suiting.

What is the smartest way to combine all three brands in one wardrobe? Base layer from Love Bonito for daily rotation (four trousers, five blouses, two dresses). Elevate with two to three In Good Company pieces for presentation days and client dinners (a structured jacket, a wide-leg trouser, one statement top). Complete with Charles & Keith shoes and bags across the whole rotation. Go through ShopBack before you pay at Love Bonito online, and pay with ShopBack Pay at Charles & Keith stores, for Cashback on eligible purchases.

Do these brands have a return policy in Singapore? Love Bonito accepts returns of online purchases within 30 days of delivery for Store Credit, on unworn items with tags, dropped at a Singapore store, a SingPost POPStation or a Ninja Van point; marked-down items cannot be returned. Charles & Keith accepts returns within 14 days in-store or via courier. In Good Company accepts returns within 14 days on unworn full-price items; final sale and heavily marked-down pieces are typically non-returnable. Verify each brand's current return terms on the Singapore site before ordering, especially for sale items.

How do I use ShopBack to compare these merchants? Use ShopBack to compare the merchants side by side, check ShopBack when you land on your shortlist, and activate ShopBack via the Chrome extension so the click-through fires on Love Bonito before checkout; at Charles & Keith, Cashback comes from paying with ShopBack Pay in store.

How much Cashback do you get on Charles & Keith and Love, Bonito in Singapore? Love, Bonito runs as a merchant on ShopBack Singapore with Cashback on qualifying online orders, while Charles & Keith's ShopBack page offers bonus Cashback when you pay with ShopBack Pay in store, not on online orders. Rates change with promotional windows and campaign cycles, so check shopback.sg/love-bonito and shopback.sg/charles-and-keith-promo-code for the current offer.

Is Love, Bonito cheaper than Charles & Keith for a workwear haul? Yes on garments but not directly comparable. Love, Bonito's tailored trousers, blouses and dresses sit under SGD 150 for daily rotation. Charles & Keith operates in a different category (footwear, bags) with core shoes under SGD 100 and structured totes under SGD 100. A full workwear haul splits between the two: Love, Bonito for clothes, Charles & Keith for shoes and bags.

When do prices drop at Love, Bonito, Charles & Keith and In Good Company? Meaningful markdowns land in mid-year (June to July) and end-of-year (November to December), plus platform events on 8.8, 9.9, 10.10 and 11.11. Monthly payday windows around the 25th to 27th carry brand-specific voucher codes for 10 to 20 percent off. Love, Bonito and Charles & Keith run more active payday campaigns than In Good Company.

How many days does ShopBack Cashback take to process on Charles & Keith and Love, Bonito orders? Cashback shows as Pending after a qualifying order and confirms after the returns window closes; each store's ShopBack page shows its current tracking and confirmation times. Confirmed Cashback is withdrawable to a Singapore bank account. Check My Cashback in the ShopBack app for exact timelines per merchant.

Does ShopBack Cashback apply on Love, Bonito and Charles & Keith mobile app orders? Not for Love, Bonito: ShopBack's Love, Bonito terms count purchases on the Love, Bonito website, not in the Love, Bonito app. For Charles & Keith, the ShopBack page offers bonus Cashback when you pay with ShopBack Pay in store, not on online or app orders. For Love, Bonito, always start from ShopBack on the website for the transaction to count.

Build the wardrobe, layer by layer

Set a piece list before you shop. Daily rotation from Love Bonito. Footwear and structured bags from Charles & Keith. Elevated pieces from In Good Company. Match brand to tier, match tier to occasion, and go through ShopBack before you pay at Love Bonito online, or pay with ShopBack Pay at Charles & Keith stores. Start at shopback.sg/fashion for live store offers, and check the live rate on each store's ShopBack page.

Cashback rates, merchant terms, and promo windows change. Check the live rate on the store's ShopBack page before purchasing. ShopBack receives a commission when readers complete purchases through a Cashback link. This commission does not vary by editorial coverage.

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