Groceries Conveniently Delivered With FairPrice
FairPrice is the ultimate destination for all your household needs. It is the online portal for NTUC Fairprice Co-operative Ltd, a well-known name in every household in Singapore. NTUC Fairprice is the largest grocery retailer in Singapore and with its e-commerce platform, the merchant has successfully simplified the lives of millions of busy citizens of Singapore.
From fresh produce to the choicest of wines and home appliances to health & beauty products, customers can have anything they need delivered at their doorsteps or a convenient pick-up point. All they need to do is to log in to the FairPrice website from their mobile phone, computer or tablet, and enjoy a wholesome shopping experience.
History of FairPrice
NTUC Fairprice was founded in 1973 as NTUC Welcome Supermarket in Toa Payoh. To tackle the rising prices of oil and products for daily use, the then prime minister Lee Kuan Yew inaugurated the first of its kind supermarket at Toa Payoh Lorong. Around the same time, Singapore Industrial Labour Organisation and Pioneer Industries Employees Union also established co-operatives for running supermarkets. In early 1980s, these two organisations merged to form the Singapore Employees Co-operative (SEC).
Due to competition, NTUC Welcome and SEC came together to form a larger co-operative in May 1983, which was named NTUC FairPrice Co-Operative Limited. From starting a central-distribution system to building, owning and managing its own refrigerated fresh food distribution centre, FairPrice has come a long way.
Products Sold on FairPrice
Stock up your pantries and replenish all your household supplies with just a few clicks. FairPrice offers almost everything that you may require. All the products on the online store are carefully catalogued under various product categories such as housebrand, dairy, fresh produce, frozen, drinks & snacks, home care, baby & child and so on. Here is a short preview of some of the product categories on the website:
Baby, Child and Toys: The new parents no longer need to worry about going to the supermarket to restock supplies for their babies. Fairprice makes sure to deliver highest quality baby products at your doorsteps such as different types of milk powder, baby wipes, medications, toiletries, diapers, organic baby food, cereals, infant essentials and much more.
Housebrand: Fairprice has its own label for a wide range of products. The in-house label offers fairprice finest products from categories like dairy, frozen, baking & cooking, home care, health & beauty, home & living, fresh produce, etc. The online store features these products under 5 labels called Fairprice, Fairprice Gold, Pasar, Homeproud and Budget.
Dairy, Chilled & Eggs: This category lists dairy products like milk, cheese, butter, cream and yoghurt from the best brands available in the market. The fresh, hygienic and nutritious milk products are an essential component of daily diet and therefore a must-buy.
Frozen: Under this category, customers can purchase a great variety of frozen food such as ice-cream, frozen desserts, frozen greens, frozen finger food, frozen food, frozen meat and frozen seafood. These food products have a higher shelf-life and are convenient to cook.
Household: Under this category, different products needed for maintenance of a home are listed such as bleaches, fabric fresheners, stain removers, liquid detergents, powder detergents, home cleaners, air fresheners, pest control, kitchen towels, paper tissues and much more.
How to Shop at FairPrice
FairPrice has a user-friendly interface for effortless and intuitive shopping experience. The website has carefully curated a comprehensive collection of products under various categories for easy access. The search box on top of the homepage facilitates the customers to carry out product-specific searches. The homepage also features several Fairprice offer and Fairprice sales as well as featured and popular products and categories on the website.
Here is the procedure to shop for your desired products at the FairPrice portal:
Select a product category from the list of categories on the left corner of the homepage. The moment you place the pointer on a category, you will be able to see all the sub-categories under that category. Select a subcategory of your choice to proceed further.
You will be directed to the page where all the products under that subcategory are catalogued. Go through the list and select a product of your choice. Click on the “Add” button to add a product to your cart. You can also select the quantity of each product to be added.
If you haven’t added your Home Delivery address, you will be asked to enter an address or a postal code. Proceed further to add items to the cart.
After adding all the products on your shopping list to your cart, click on the shopping cart icon on the top right corner of the page. You will land on the checkout page. Once satisfied with your cart, click on “Check out” button to proceed further. Customers can also enter any applicable FairPrice coupon code.
If you haven’t signed in to your account yet, you will be asked to sign in through your registered mail ID and password. Log in to your account and continue to checkout by selecting your preferred service and payment method. Proceed further to complete your transaction through your chosen mode of payment. Once the transaction is successful, you will receive an order confirmation on your registered email ID and contact number along with the time of fairprice delivery at your given address.
Payment Options on FairPrice
FairPrice recognises two types of user i.e. individual user and business user. Here are the following modes of payment available for individuals and business owners:
Credit Card: Individual as well as business users can avail this facility. Credit cards verified by VISA, MasterCard or American Express can be used to make payments for orders on the Fairprice website. Individual users can also use debit cards from VISA, MasterCard and Amex.
Corporate Cheque: Business owners can pay for their orders through corporate cheques made payable to ‘NTUC Fairprice Co-operative Ltd’. This is a secure method of transaction for bulk orders.
How to Redeem Coupons and Vouchers at FairPrice
Online shopping is not only convenient but also extremely rewarding and fun. Consumers get plenty of opportunities to save a lot of money by availing several FairPrice promos and deals. Here is a step-by-step process to redeem coupons and vouchers at FairPrice:
Step 1: Select the items from the catalogue of products and click on “Add” to add them to your shopping cart.
Step 2: Proceed to the checkout page and enter your fairprice promo code in the “Enter promo code here” box. Click on ‘Apply’ to redeem the promo code.
Step 3: Once your code is applied to your sub-total, click on ‘Check Out’ to proceed further.
Step 4: Select your preferred service, payment option. Complete your transaction for order confirmation.
How to Shop on FairPrice using ShopBack
You can earn cashback on various items if you shop at FairPrice via ShopBack. Here are the steps to be followed to earn cashback from ShopBack:
Step 1: Visit the ShopBack website and select FairPrice store from the list of merchants and brands on the homepage. You can also use the search box to find the link to FairPrice store.
Step 2: Read the terms and conditions as well as any other relevant information provided such as the cashback details and tips to ensure cashback.
Step 3: Click on "Activate Cashback" button on the top left corner of the page.
Step 4: If you are willing to find more attractive deals and coupons, check out all the deals and coupons listed on the page.
Step 5: You will be directed to FairPrice website to browse and select the products you intend to buy.
Step 6: You will be eligible to earn cashback from ShopBack on placing your order. The cashback rates might differ based on your history with ShopBack, i.e. whether you are a new or an existing customer.
The cashback offer is not applicable on purchases made on FairPrice app.
FairPrice's Delivery Services
The iconic grocery and retail merchant of Singapore offers the following three types of delivery services:
Home Delivery: FairPrice promises to deliver the best of products and food items at your doorstep. Home delivery option ensures that your orders are delivered at your specified address on your specified time. FairPrice adopts high standards of storage and transportation to make sure that the freshness and quality of perishable goods are intact. Delivery is free on orders above $59.
Shop & Donate: Customers can contribute in FairPrice’s philanthropic programmes through their Shop & Donate initiative. You can make a difference in the lives of the needy by shopping items at the Fairprice website and donating them to Social Service Organisations (SSOrgs). The delivery is free for every transaction with no minimum order. The website lists various organisations where you can contribute through this service.
FairPrice’s Customer Service
For any doubts or queries, customers can call on the customer relations hotline of FairPrice i.e. (65) 3138 9191 from 9.00 AM to 10.00 PM on weekdays and 9.00 AM to 6.00 PM on Sundays and public holidays. Customers can also write to them on [email protected]
Connect with FairPrice: