Explore the indisputable culinary capital of Australia! Melbourne is also a shopping haven for all shopaholics out there, where you can find everything, from runway fashions to vintage items to unique souvenirs. You’ll definitely have a great time splurging on something, for there are tons of options to choose from.

Melbourne is the vibrant capital of Victoria and known to be the second most populous city in the Land Down Under.  With its diverse culture and lively vibe, your vacation will totally be one for the books. It’s going to be a fun-filled journey, especially when you’re with family or friends. This is your Melbourne shopping guide.

If you are visiting the city soon, check our guide for the top things to do in Melbourne.

Where to Shop in Melbourne and what to buy

Aside from the awe-inspiring sights and thrilling activities, shopping is one more thing to do when in Melbourne. You will find plenty of shopping malls around the city and neighbourhood shops that will surely give you enough opportunities to put your credit cards to good use. Here’s a list of the top markets, streets, and shopping malls where you can splurge on anything in Melbourne.

1. Chapel Street for your Fashion needs

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Enjoy a one-of-a-kind shopping experience at Chapel Street! Dubbed as the longest catwalk in the Southern Hemisphere, this bustling strip takes pride in its quaint vintage stores, international brand shops, and local designer boutiques. It’s really a long street filled with almost everything you’d want to shop for.


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Situated just south of the city, this street spans from South Yarra through Prahran and St. Kilda East to St. Kilda. With different shops available, all shopaholics out there will love to spend some time here. Also, those aspiring fashionistas should not miss a visit to Gorman, Nique and Scanlan Theodore. All your fashion needs will be satisfied at Chapel Street, for sure.

2. DFO South Wharf for Retail outlets

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Ready to shop ’til you drop? Go to DFO South Wharf and score great deals. Located just a stone’s throw away from the famous Crown Casino, this retail outlet building boasts of its wide array of bargains from different shops. Expect to see tons of your favourite local Australian brands, including Tony Bianco, Forever New, Mimco, Lovisa, and Lorna Jane.

Interestingly, there are over 100 retail outlets offering up to 70% discount off here! All shoppers will definitely cop extremely nice items, including accessories, clothing, shoes, gadgets, and homeware. You can easily find a bargain without going neck-deep in the racks of sale goods. DFO South Wharf is the place to be for outlet shopping for a great number for both local and global brands.

3. Queen Victoria Market for fresh and gourmet produce

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A Melbourne trip won’t be complete without going to the popular Queen Victoria Market. Built more than a hundred years ago, this heritage attraction continuously serves the local communities as well as the tourists. It’s the biggest open-air market in the Southern Hemisphere, where you’ll find fresh gourmet, like artisanal bread, delicatessens, fruits and vegetables, seafood, and wine. Not only that, but you can also buy other items, such as leather goods, souvenirs, jewellery, toys, clothing, and shoes.

Your visit will be worth it, as you’ll find something for you here. There are numerous retail isles that offer various trinkets, which you can bring back home. You’ll absolutely enjoy a shopping experience like no other!

4. Emporium Melbourne for high-end branded items

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Head over the newest shopping mall in the city and splurge on high-end items. Emporium Melbourne is a huge centre that’s connected to Myer Melbourne, Melbourne Central, and David Jones via bridges, making it easier to shop at different hubs at once. If you’re willing to spend a great amount of money on high street fashion and some elite brands, then this is the perfect place for you.

Emporium Melbourne houses a few local brands and international brands, such as Armani Exchange, Rodd and Gunn, Calvin Klein, Lacoste, White Suede, Michael Kors, Camilla and Marc, and Kate Spade. It’s definitely a shopper’s wonderland that you would love to visit over and over again, especially if you’ve got the money to buy all the stuff you want.

5. Chadstone Shopping Centre to find it all

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Regarded as the largest mall in Southern Hemisphere, Chadstone Shopping Centre is truly a must-visit spot when in Melbourne. Offering anything and everything under the sun, you’re sure to have something for you here. It’s just 25 minutes drive away from the city and tourists can hop on a free shuttle bus from Federation Square or catch the public transportation to check this complex out. You’ll be overwhelmed with how big this mall is, so get ready to spend a whole day in the centre.

Featuring 500 local and international shops, this shopping paradise will spoil everyone with tons of amazing choices. Without a doubt, retail therapy at Chadstone Shopping Centre is varied and huge. From staple department stores to designer shops to speciality boutiques, everything is provided here. Additionally, brand giants like Prada, Gap, Nike, Victoria’s Secret, Louis Vuitton, Apple, Target, Myer, Kmart, David Jones, Pandora, and Chanel are all available here. Not only that, all tourists, who live overseas, interstate, or regionally, can get a Tourism Shopping Passport filled with discounts and exclusive deals from different stores in this mall. Now, that’s what you call a cool perk!

6. Bourke Street Mall for more branded clothing and accessories

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Yet another mainstream shopping hub in Melbourne, Bourke Street Mall is a worthwhile shopping centre. A great number of the country’s biggest brands are found here, including Zara, David Jones, Roger David, Forever New, Myer, and Cue. It’s never a waste of time visiting this mall as you can get anything you might need here.

More so, Bourke Street Mall has off-shooting arcades and blocks that you can check out, too. One of which is Melbourne’s GPO, a tiny yet worthy shopping arcade that consists of awesome boutiques and shops as well. It also features local businesses, like Alto Events Space, Absolutely Altered and Tailored, and Larson Jewellery. Indeed, you’re going to enjoy your shopping spree!

7. Melbourne Central if you want food and casual shopping

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Treat yourself to some good stuff at Melbourne Central. It’s the ideal destination for those looking for fashion and beauty items as well as delectable food choices. With over 300 stores inside this shopping and food mecca, you’ll certainly have a great time strolling around and buying whatever you want. You can score tons of fashion items, beauty products, and accessories at Gap, Sephora, Bardot, Converse, MAC, Rebel Sports, Country Road, Mecca Maxima, Mimco, Foot Locker, Priceline, and Colette here.


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Another thing that makes this shopping centre a must-visit is its iconic Shot Tower. Simply look up the building and see its impressive structure above. Many visitors are amazed at how beautiful this tower is and couldn’t resist taking a photo of it. So, get your cameras ready and snap cool photos of this awe-inspiring attraction inside Melbourne Central. In addition, you’ll also find Strike Bowling Bar and Hoyts Cinema to entertain you after shopping.

8. Brunswick Street for alternative fashion

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Come by Brunswick Street and shop for some alternative fashion stuff and one-of-a-kind handmade accessories. Set in the inner part of North Melbourne, this bohemian district is also known for its fun live band performances as well as hipster cafes. It’s a chill place to hang out with your family or friends, too.

People love being here because of the wide selection of affordably priced items, such as pre-loved garments, edgy streetwear, and vintage stuff. Your shopping experience at Brunswick Street won’t actually break the bank. Instead, you’ll surely enjoy your time, so make it a point to add this in your shopping itinerary.

9. Esplanade Market for Arts & Crafts

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In case you happen to spend a Sunday morning in Melbourne, do drop by at Esplanade Market. This local outdoor Sunday market is ideal for those who love arts and crafts. You’ll be seeing tons of lovely crafts, art pieces, and jewellery created by Australian artisans. There are more than 150 stalls available to check out here, so make time for it. You’ll never know, you might just purchase an extraordinary artwork or souvenir you can bring when you get back home.

10. Collins Street to shop for luxury items

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Of course, Collin Street makes it on this list. It’s the premier shopping precinct in Melbourne, which is meant for those who can afford high-end designer fashion. If you have the budget for any luxury items, then this ultra-fancy spot is your piece of heaven. But there’s no harm in window shopping here as well. You’ll see flagship designer boutiques at some of the heritage buildings in this street, including Louis Vuitton, Chanel, Cartier, Tiffany & Co., and Giorgio Armani.

A truly worth it Melbourne shopping experience

Needless to say, Melbourne is one of the best destinations to shop in the whole world. With its countless shopping centres, like the ones mentioned above, you’ll be showered with tons of options. Never leave this city without visiting any of its malls, markets, or shopping streets. Also, get the best travel deals at ShopBack today for a more fun-filled and memorable vacation with your loved ones.

Can you recommend other shopping destinations in Melbourne? Share them below!

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PSA: Our ShopFest Showcase at [email protected] is drawing near! Join there from 19 to 21 Oct and win some great prizes while you are at it! Find more details and RSVP now: https://tinyurl.com/ya5czf6p

We will have hourly giveaways by Yole, Grab, Shopee, Foodpanda, Hermo and many more!

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