On 11th November 2017, Alibaba smashed its Singles’ Day record, raking in a total of USD25.3 billion in sales. That’s almost double the amount of sales amassed during last year’s Black Friday and Cyber Monday combined!

The global impact of Singles’ Day is undeniable.

Closer to home, ShopBack went to find out what goes on behind-the-screens of some of the biggest e-commerce players in Singapore, counting down and preparing for Singles’ Day 2017!

Read more: [Infographic] Stat Wars: The Last Jedi (Singles’ Day 2017 Shopping Trends)

ShopBack

With everything prepared and tested for the umpteenth time, all that ShopBackers had left to do was to countdown to 11.11!

With Hai Di Lao steamboat, tutu kueh & muah chee stations, an ice cream cart and of course, karaoke and booze, we had a mini celebration for all of our hardwork, right before diving straight back to work at 12 midnight!

Shopback Singles Day 2017 Office
ShopBackers digging in to some Hai Di Lao steamboat!

Shopback Singles Day 2017 Office

Shopback Singles Day 2017 Office
The songstresses of ShopBack hitting the karaoke machine
Shopback Singles Day 2017 Office
Fresh tutu kueh!
Shopback Singles Day 2017 Office
And fresh muah chee!

Back in the office on a Saturday!

Shopback Singles Day 2017 Office
Man buns out! The ShopBack team back at work on Saturday for Singles’ Day!

Zalora

While the marketing teams were intensely preparing for the Singles’ Day sales, the design teams were intensely preparing for the launch of future collections. That is killer team execution at play: working concurrently for the present and the future.

Zalora Office Singles' Day Sale

Zalora Office Singles' Day Sale
Creative corner where prep is done before a shoot
Zalora Office Singles' Day Sale
Zalora’s design team hard at work

Zalora Office Singles' Day Sale

Zalora Office Singles' Day Sale

Qxpress (Qoo10)

The place where online goes offine.

Qoo10 Singles Day Sale Qxpress

At Qxpress, the Qoo10 logistics provider, the flurry of activity begins at dawn with numerous people getting involved to get the right products to the right buyer. Within the next few days, the warehouse would be filled with all of the purchases from Singles’ Day.

Qoo10 (Qxpress) Office Singles Day Sale

Qoo10 (Qxpress) Office Singles Day Sale
Piles of packages to be processed and delivered before the Singles’ Day load

Qoo10 (Qxpress) Office Singles Day Sale

LAZADA

The HR team put up splendid festive touches – hot pink balloons, customised t-shirts, Lazada branded ice-cream as wells as scrumptious catered meals for all of their employees!

Lazada Singles Day Sale Office

Lazada Singles Day Sale Office

Lazada Singles Day Sale Office
Lazada’s In-office Bar – Bob’s Bar
Lazada Singles Day Sale Office
Sign reads, “No working during drinking hours!”
Lazada Singles Day Sale Office
Catered meals for a busy day ahead
Lazada Singles Day Sale Office
Happy Bag and I saying hello to the Lazada team!

Shopee

Shopee truly encourages their employees to have ample rest to improve productivity and produce great work everyday. It’s not uncommon to see sleeping bags strewn around (and are given out in welfare packages) and there are even sleeping pods for you to take a cheeky nap. Snack bars are fully stocked and oh, did I mention a massage room?

Shopee Singles Day 2017 Office

Shopee Singles Day 2017 Office
Two screens = twice the productivity!
Shopee Singles Day 2017 Office
Fully-stocked snack bar
Shopee Singles Day 2017 Office
Sleeping pods for some shut eye

Shopee Singles Day 2017 Office

Your favourite e-tailers were hard at work this Singles’ Day to provide you with the best deals and seamless shopping experience.

We’re excited to know what we can expect for Black Friday, Cyber Monday and 12.12 Online Fever as well!! Let us know if you’d like us to raid your office as well!

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