Konnichiwa! Ask any Tokyonian on the best shops to buy beauty and makeup in Tokyo, and they will give you a flurry of popular places across the city. Numerous choices, unique packaging and pampering Japanese beauty products for all seasons make Tokyo a shopping haven that locals and tourists love.

Many of these shops are located close to subway and train stations making them easily accessible. From best buys to organic beauty to ultra-glam makeup, here’s the Tokyo beauty shopping guide that you’ve been wishing for.

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1. FANCL Ginza Square

shop frontage of Fancl Ginza
Image credit: Duncan Su | Flickr

Tourists flock to Ginza not just for shopping, but also to check out FANCL Ginza Square, one of Asia’s most popular cosmetic shops. What makes this shop a makeup paradise is their 100% preservative-free cosmetics and a variety of beauty products. From lotions, cleansing oils, make up remover and emulsions to skin masks and health supplements, there’s something for everyone.

Don’t speak Japanese? No worries, as their bilingual staff will assist you with your queries and beauty purchases. After an exhausting day around Ginza, head for some healthy grub at the organic cafe located at Basement 1F. The cafe’s soothing water features and home-grown vegetable meals bring together the best of makeup and healthy living.

city streets with Fancl store logo in blue
Image credit: David Orban | Flickr

FANCL has cosmetics counters in all major shopping malls too. You can find your fave FANCL makeup at Takashimaya Shinjuku, Daimaru Tokyo and Odakyu Department Store Shinjuku.

  • Address: 5-8-16 Ginza, Chuo, Tokyo, Japan 104-0061
  • Closest station: 1-minute walk from A3 exit of Tokyo Metro station
  • Website: http://www.fancl.jp/sq/


japanese girl with long hait holding flower
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More than just a cosmetics store, ITS’ DEMO also features fashion, accessories, souvenirs, snacks and drinks. True to its name which means “at any time”, the store is a boon for working women and professionals who frequent it before and after work hours.

The most popular outlet is the 2-storey flagship store by WORLD Co., Ltd. located at Shibuya Centre, Gai Street. With 2 floors dedicated to beauty and makeup products, the store also has a nail and foot salon to pamper weary shoppers silly.


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What makes ITS’ DEMO so amazing is their collection of cute and limited edition character items and cosmetics. From Disney, Pokemon, Pooh, Doraemon to Sailor Moon and My Melody, it’s a fantasy come true for collectors to pick up character themed makeup. This popular store is well worth a visit even if you’re not a fan of any kiddy characters. With over 50 branches across Tokyo that are located close to major stations, ITS’ DEMO is convenient and easily accessible for all.

  • Address: Shibuya Centre, Gai Street, 24-4 Udagawa-cho
  • Closest station: Shibuya
  • Facebook: https://www.facebook.com/pages/Itsdemo/460972977290236

3. Matsumoto Kiyoshi

Matsumoto Kiyoshi store frontage
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One of Japan’s most famous drugstores, Matsumoto Kiyoshi is a one-stop shop for a huge selection of goods. Customers step in and are spellbound by the huge range of cosmetics, makeup, medicine, health and beauty supplements, oral hygiene, hair care, daily necessities and more. This store has the latest and trendiest beauty, health and makeup products at affordable prices, making it a must visit.


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From skin care products, one of a kind deodorant balls, unique eyelash essence, tinted lip balms to sleeping gel, there’s an amazing array to choose from. With countless outlets across Tokyo, you can visit a different store every day and shop till your heart’s content. In fact, it is an extremely popular destination for tourists from almost every Asian country. Better yet, select outlets offer tax-free shopping such as the Matsumoto Kiyoshi at Ikebukoro that’s open 24/7.

  • Address: Matsumoto Kiyoshi (Ikebukuro Part 2 Location) 1-22-8 Ikebukuro, Toshima-ku, Tokyo
  • Closest station: 5-minute walk from the East Exit of Ikebukuro Station
  • Website: http://www.matsukiyo.co.jp

4. Ainz & Tulpe

Beauty bar with makeup of different hues
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When beauty and make up shopping in Tokyo’s popular drugstores is not your style, head for a more exclusive shopping session at Ainz & Tulpe. Known as the megastore for skin care, hair care and makeup, this is the ideal place to seek Japanese and imported beauty brands all on display. Less cluttered aisles and lovely displays make shopping a breeze and easier to identify the brands you like. Best to try the samples before purchase and enjoy the shopping spree.


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Right at the entrance, shoppers are welcomed by displays of best buys and seasonal promotions plus novelty items that are ideal as souvenirs. Love Hello Kitty? There’s plenty of Japanese themed beauty products to please every shopper. From face masks, bath salts to perfumes, this is a magical place for makeup and more. Another plus is its many outlets all over the city, with the most accessible one in Shibuya.

  • Address: Quest Building Jingumae 1-13-14 Shibuya-ku, Tokyo
  • Closest station: JR Harajuku or Omotesando Station
  • Website: https://ainz-tulpe.jp/

5. Cosme Kitchen

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A haven for organic cosmetics, Cosme Kitchen cooks up a storm with its wide range of all natural and organic beauty products. It’s makeup galore with an extensive range of hair and skin care essentials that are sourced locally as well as all around the world. Walk around and be dazzled by stock mineral makeup and amazing finds such as natural toothpaste. There are also eco-friendly household products in store.


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With a chain of stores across Tokyo, Cosme Kitchen excels with its specially designed merchandise stores and carefully curated products. Every store is a little different, featuring an impressive variety of local and international brands and products for health-conscious shoppers. Taking beauty and makeup to the next level, Cosme Kitchen also has an online store for customers to view the latest items.

  • Address: 19-4 Daikanyamacho, Shibuya, Tokyo 150-0034, Japan
  • Closest station: Daikanyama
  • Website: http://cosmekitchen.jp/store_list/store_list9/

6. SHISEIDO Takashimaya

cosmetics counter of Shiseido
Image credit: Shiseido

A highly acclaimed brand of skincare, makeup and sun care, SHISEIDO is a pioneer in Japanese cosmetics. Take your pick from their comprehensive range of brands and products that are competitively priced for the working woman to the luxury lines for the elite. Known to be Japan’s largest cosmetics company, SHISEIDO is unparalleled when it comes to beauty and makeup, plus attentive customer service. What repeat customers look for are their brightening and anti-ageing skincare, makeup and fragrances backed by over a century of beauty and technology.

The Ginza flagship store with 3 levels of beauty shopping is extremely popular among ladies locally and from all over the world. With stores at major districts, this brand is also easily accessible over the cosmetics counter at the famed Takashimaya in Shibuya.

takashimaya signage lighted up
Image credit: terrykimura | Flickr
  • Address: Takashimaya Shinjuku, 5 Chome-24-2 Sendagaya, Shibuya, Tokyo 151-8580, Japan
  • Closest station: Shinjuku
  • Website: http://www.shiseido.co.jp/

7. Isetan

Front emblem of Isetan
Image credit: Choo Chin Nian | Flickr

Get the ultra-glam look with the best of luxury cosmetics and makeup at Isetan, Shinjuku. Definitely, one of the more ‘atas’ malls to do your beauty shopping, shoppers can find a variety of international and Japanese brands such as SK-II and Albion. Expect top class service at the posh cosmetic counters and enjoy tax advantages when you make high-value purchases. The shopping experience itself is unrivalled as Isetan brings together the best of couture and culture together at one destination.


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  • Address: Shinjuku 3−14−1, Tokyo
  • Closest station: Shinjuku
  • Website: https://isetan.mistore.jp/store/shinjuku/foreign_customer/index.html

8. Seibu

Frontage of Seibu Dept. Store
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Another major departmental store to get your beauty shopping fix is Seibu Shibuya. From luxury retail to branded goods, Seibu also features an extensive selection of luxury, high-end cosmetics. Familiar luxury brands include Albion, Ipsa, POLA, Shiseido, Cosme Decorte and SK-II. Coupled with the latest trends in luxury fashion apparel, gourmet restaurants and eateries, Seibu offers an all-encompassing shopping experience for the well-heeled.

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  • Address: 21-1, Udagawa-cho, Shibuya-ku, Tokyo, 150-8330
  • Closest station: Shibuya
  • Website: https://www.sogo-seibu.jp/foreign/welcome/

9. LOFT, Shibuya

Loft signage in yellow at front of store
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If you haven’t fallen in love with LOFT on the first visit, you must be having lofty dreams of better stores elsewhere. LOFT at Shibuya is the ultimate uber-cool store in Tokyo with almost everything under the sun. Products that are attractively displayed include stationary, household products, accessories, gadgets and of course, cosmetics. Good quality beauty products from local brands from traditional to funky packaging make souvenir shopping super fun.

beauty bar of many colours cosmetics
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With one entire floor dedicated to beauty and makeup, the most popular item sold must be the Japanese face mask sheets. LOFT has not one but six floors of glorious shopping. It’s unlikely you’ll leave without picking up something extraordinarily unique to take home.

  • Address: Seibu Shibuya Udagawacho 21-1, Tokyo
  • Closest station: Shibuya
  • Website: https://www.loft.co.jp/shop_list_en/

Makeup For The Gorgeous Traveller

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Make Tokyo your ultimate shopping destination for beauty and makeup. You are guaranteed a gorgeous time when you make your travel plans to Tokyo. Book your stay and play packages with Expedia and enjoy up to 6% cashback on ShopBack. Keep an eye out for Expedia promotions too for special deals.

Can’t fly to Tokyo? Shop online for your favourite makeup brands on Hermo and earn up to 3.5% cashback. Be sure to keep a lookout for Hermo promo codes to enjoy further discounts on makeup in a click.

Have you visited Tokyo this year? Tell us more about your beauty buys and marvellous makeup places in Tokyo.

Featured image credit: Banter Snaps | Unsplash.com

Disclaimer: All information is accurate at the time of publication, and subject to change without prior notice.

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