We’ve established in an earlier article that Singaporeans spent the most on food and beverages. And if you conflate groceries into the same category (well… it’s all food and drinks if you think about it), travel-related purchases, as well as fashion & beauty, are tied for second place.

Considering that October is jam-packed with travel deals and upsizes aplenty, we decided to do a little analysis post 10 October to see if our results from the earlier survey ring true.

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And the results might surprise you little…

Oh, and if you love surprises (who doesn’t?), why not check us out on our Telegram channel? We love surprising our readers with exclusive Treasure Chest codes and important announcements there! #justsaying

PSA: Our ShopFest Showcase at [email protected] is drawing near! Join us there from 19 to 21 Oct and stand a chance to win some awesome prizes! Find more details and RSVP now at https://tinyurl.com/ya5czf6p

We will have hourly giveaways by Yole, Grab, Shopee, Foodpanda, Hermo, and many more!

What Happened During The 10.10 Perfect 10 Sale

With upsized cashback and exclusive deals on merchants like Qoo10, ShopeeFave, and Zalora (just to name a few). We saw a 200% increase in traffic on 10 October!

10 10 Sale Traffic Overview

We also noticed that a majority of ShopBack customers were shopping on their mobile devices. Probably the best thing to do during those long MRT rides home, besides praying that nothing will happen…

MRT Breakdowns
Image Credit: Mediacock Singapore

Here’s how much we spent on average during the 10.10 Perfect 10 Sale.

10 10 Sale Average Spend

But the most surprising thing was that the highest cashback earned was a staggering $870.90! And it could probably be attributed to the booking of hotels and flights while making full use of upsized cashback campaigns and promos on merchants like Booking.com, Expedia, and Klook.

We also delved a little deeper and found out that these were the most popular destinations, products, and merchants!

10 10 Sale Top 3


Oh hey, if you’re still hesitating about going on that trip to Seoul… Have a look at the breathtaking places that we’ve curated for an autumn in South Korea, and you just might be tempted to book your flights immediately!

And is it any surprise that the best buy is something related to food and beverage?

10 10 Best Buy

You can view the entire infographic here.

How To Prepare For 11.11 Singles’ Day?

Now that 10 10 is out of the way, the countdown begins for 11.11 Singles’ Day (11- 13 November)! So besides following us on our The Smarter Way blogTelegram channel, and Facebook page. What else can you do in preparation for even more epic deals and discounts during Singles’ Day?

Well… You SHOULD download our ShopBack Cashback Buddy (for desktops and laptops only) to discover stores that offer cashback in your search results, and get notified when cashback is available at the store you’re browsing on.

Not convinced? Check out how easy it is to shop with our friendly Cashback Buddy:

Cashback Buddy Step 1

Shop at your favourite store and get notified when cashback is available via ShopBack.

ShopBack Cashback Buddy Step 2

Click on the “Get Cashback” button to activate your cashback.

ShopBack Cashback Buddy Step 3

Browse and purchase at the store as usual.

ShopBack Cashback Buddy Step 4

Earn cashback on top of scooping up great deals!

What kind of deals are you most looking forward to during 11.11 Singles’ Day? Let us know in the comments below!

Featured Image Credit: oatawa | Shutterstock

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